Behind the Breakthrough

How to Ignore the Crap You Can't Control w/ Shane Kidwell

April 14, 2020 Industry Syndicate Episode 11
Behind the Breakthrough
How to Ignore the Crap You Can't Control w/ Shane Kidwell
Chapters
Behind the Breakthrough
How to Ignore the Crap You Can't Control w/ Shane Kidwell
Apr 14, 2020 Episode 11
Industry Syndicate

We shouldn't worry too much about what we can't control, because there's plenty that we can control that should be getting our energy and attention. Those of us who can instead focus on what we can control can continue attaining higher and higher levels of success.

When we are preoccupied with stuff we can't control, we're spending precious time and energy that could have been spent on what we CAN control. 

This week, Megan Anderson talks to Shane Kidwell, one of the Founders of Next Level Loan Officers and Area/Regional Manager at dwell Mortgage in Everett, Washington to hear his story of overcoming struggle to reach his current level of success.



*Behind the Breakthrough is an Industry Syndicate Original podcast

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Want more of the best podcasts for Real Estate Agents and Mortgage Loan Officers?

Download the new Industry Syndicate mobile app:
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ⓒ 2020 Industry Syndicate podcast network



Show Notes Transcript

We shouldn't worry too much about what we can't control, because there's plenty that we can control that should be getting our energy and attention. Those of us who can instead focus on what we can control can continue attaining higher and higher levels of success.

When we are preoccupied with stuff we can't control, we're spending precious time and energy that could have been spent on what we CAN control. 

This week, Megan Anderson talks to Shane Kidwell, one of the Founders of Next Level Loan Officers and Area/Regional Manager at dwell Mortgage in Everett, Washington to hear his story of overcoming struggle to reach his current level of success.



*Behind the Breakthrough is an Industry Syndicate Original podcast

--
Want more of the best podcasts for Real Estate Agents and Mortgage Loan Officers?

Download the new Industry Syndicate mobile app:
iPhone: http://bit.ly/SyndicateApple
Android: http://bit.ly/SyndicateGoogle

--
Connect w/ Megan Anderson on social media:
Instagram
Facebook
LinkedIn 

--
 Follow the Industry Syndicate on social media:
 Instagram
Facebook
Twitter
LinkedIn

ⓒ 2020 Industry Syndicate podcast network



spk_0:   0:03
welcome to behind the breakthrough with your host, Megan Anderson, the podcast where we tell the stories of today's leaders before they were leaders. The struggles doubts, fears and insecurities they had to overcome in order to reach their current level of success. Let's go ahead. Let's break behind The breakthrough is an industry syndicate. Original podcast industry syndicate is the first podcast network for the real estate and mortgage industry. Go get the completely free industry syndicate podcast app right now from the APP Store or Google play, welcome to another episode of Behind the Breakthrough Arm, your host, Megan Anderson. And this week we dive into why having self worth is so important to reach and break through to that next level of success. And one of my favorite things that Shane really shed some light on in this episode is you know, we're still worried about Kobe 19 right now and how it's affecting our business. And Shane really puts this great perspective on why we shouldn't worry about the things that we can't control. And not only should we not waste time and energy worrying about them, but we should let them determine our level of success. So let's go ahead, join me and let's break through this week. We have shame Kidwell joining us, and I'm really excited to have him. He is the area manager at, Well, Mortgage, and he is one of the founder and coaches at next level loan officers. And I really love this coaching group and you guys have not looked them up and you're looking for a coaching group. I really recommend them, and one of the reasons and we've gotten so close through that group together is you know, what I love about these guys is it's not solely focused on reaching that next level of success in your business. Because success Listen, we need success in all areas of our life, from family to how we feel about ourselves to our business. And it's all incorporated. And I love how you guys take that feel on, and you represent that for your clientele. So welcome to the podcast. I'm happy we could finally put this together.

spk_1:   2:35
What up? What up, Megan

spk_0:   2:37
on, So excited to be here. So the first question that I kind of have frio and maybe we should start this off. It's kind of a story, But I know before you got in the mortgage space, you were a firefighter, which seems so kind of drastic. So tell us a little bit about kind of that process and how you got mortgages.

spk_1:   2:57
Yeah. So I went through college and I thought I wanted to be in business And where, like a suit and tie Wall Street slicked back hair, wolf, a Wall Street, And, uh as I was going through college, I realized there's no way I wanted to sit at a desk all day, so I thought, right. And then I became a volunteer fireman. I think I made $6 every time somebody called 911. So it's crazy when you think I was celebrating people calling them months terrible analogy, but that was the reality. And so I was a volunteer fireman for two years. I got hired on and that the process of becoming a fireman's really unique and very challenging. I mean, there's a an interview process of written process, very, very, very challenging to get into. So people who do it today it's a ton of respect for them, and I was hired. I was a fireman for 12 years. During that time, I got hurt on the job several times at a roof fall me in a fire. I lifted some heavy patients in ways that you know you're not supposed to lift. I was young and dumb, and and then I became older and still just, you know, got beat up a lot on the job. And so I had an opportunity to get into this world called Landy. And I have no training mortgage industry. I had no idea what I was doing. I would Google like what is F h A mortgage insurance? What is m I What is P I t I you know, I was just faking until I made it, but, um, I just worked really hard and ah, it kept growing and growing and growing. And I kind of realized through that experience, how entrepreneurial I waas, you're my dad. Before he passed away, when I was young, was one of the founders of a small airline called Horizon Air had been an entrepreneur's entire life, so it was in my d. N a. And I was able to, after getting out of the fire department, really kind of just embraced that life of being an entre pure. And so, you know, obviously I have a mortgage business. The coaching platform. We have an insurance agency, a multi family investment company. Um, I like to be busy, and that's that stuff fireman side of me, you know, moving fast and working hard. And so, yeah, it's been a fun ride. I've been out of the fire department, you know, Retirement retired early, a little over 3.5 years ago. So in that time we've built just an awesome thing with Dwell with next level coaching and it's just been it's and connect you and I have connected. You make amazing margaritas, by the way, because you don't know she does. She's a fish. The fisherwoman, Is that right? Are you a fisherwoman? Is that not a fisherman? You're fisherwoman. I love you know it is. So it's been great hanging out with people like, you know, Berry with envious highway, just a ton of really amazing people that have done a ton of ton of successful things in their wife and give back right? So it's just been a fun ride.

spk_0:   5:36
Now would would you say that there are some aspects or mindsets that you took from firefighting that you still incorporate now?

spk_1:   5:46
Yeah, a ton. I mean, first and foremost. You know, people would ask me, How did you do what you did? Because, admittedly, you know, I was blessed to be put in the right position at the right time with the right people and grew really quick. So my 1st 3 years, actually, my 1st 4 years full time in the business, out of fire fighting, you know, my my team and I hit top 1%. Our company grew 85% year over year last year. It's just been a fun ride. And when people ask Well, what did you do? Like, what was your secret? You know, a lot of people reach up like, What did you do that got, you know? You know, it's like that silver bullet. That magic bowl right there is really hard for a while. I would think about that. I did, and I used technology. Nice. You know what? I moved fast. That worked hard, and I acted with honesty. And that's the fire department. Work hard, move fast, right? And I realized that there were a lot of things that if you move fast, people will ignore mistakes because you're moving so quickly. They appreciate that speed. And I think in the Fire Department, too. You couldn't be weak and be successful working in Seattle in a intense, high pressure environment with a ton of urgency all the time, we weren't sitting down like the joke is fireman. Get the sitar around and recliners and play Xbox and, like we never even got to grab our dinner on time. We were moving so much. I just learned to be active all the time. And now in my lending career, I just keep my brain active all the time. So there's a ton of similarities. There's a ton of overlap. We're in a very unique time right now, And so one of the things I've noticed is I'm not fearful about what's going on. I'm not fearful about the future, because as a fireman, we learned that we can control what we can control and nothing else. And if there's things I can't control, I give zero energy into worrying about that because I can't control it now if I'm not good at something but I can control it. I'll focus my energy on improvement. Right. So I think that that's been huge because right now, when you look online, you look in the media. There's so many weak minded people that are so focused on negativity and it doesn't serve them well, it doesn't serve me well being around it, and I just I'm gonna focus on positivity and what I can control. And I learned that being a fireman, Did

spk_0:   8:11
you start off that way when you started being a fireman? Or did you kind of have to learn not going through? I am. I would be so scared.

spk_1:   8:19
I was so insecure when I started, you know, as a kid. So my dad passed away when I was seven from brain cancer. And when a young boy loses their dad like, that's your confidence, right? As a as a young man and becoming a young man, I gained a ton of weight. I got coke bottle glasses, as my friends would remind me. I got picked on all the time. So until I was in my mid to late twenties, I just still felt like that little kid that got picked on all the time at a real lack of is of security and confidence. And you go into the Fire Department and now you're around a bunch of junk yard dog hi confident, testosterone filled guys who are just hard chargers all the time. That's Ah, that's an extreme environment to be put into. And so I would I would stress out going toe work, not about the job, but about performing around these other guys and gals because they were so good at what they did it. And it took me years to really understand. And I got coached multiple times, and I think that one of the things that really helped me break from being that insecure second guessing, weaker version of myself to being somebody who would bet on myself. And if I was a stock, I would buy that stock and it was coaching. And so I I got coached by some amazing men in my wife. I mean, said Temin, Ali, who is this amazing mix of Polynesian pride and high energy and like that team camaraderie he was. Entrepreneur taught me a ton about mindset, about structure, organization being so proactive and what you do And then I I was able to coach with a man by the name of David Goggins and Amazing Man Amazing story of mental discipline and mental toughness and David and said, Emma taught me that, you know, again we can control what we can control. We can't control what we can't control and the things we don't know. We don't know where the things that are gonna probably come back and bite us. And so I learned a ton from that. And I would say in the last 3 to 4 years I really felt like I came into my own. I was comfortable in my own shoes, and it takes time and there's no magic recipe to get into a place where you're comfortable. I think it's just putting in work. And when you're not where you want to be, it's okay to say that, you know, everybody doesn't live their life on Facebook. You know, it's not all white Picket fences and your kids are happy all the time and you make amazing food and you're driving an amazing car like a life can suck. And when I was able to become more honest about who I was, You know, 45 years ago, I dealt with depression, and, uh, I realized that I had an issue. I went to counseling twice a week on my own and just work through it. And it was tough for my childhood I had no idea about. And when I was able to say I had depression, I worked through it. It's all good.

spk_0:   11:12
Once you want, you're able

spk_1:   11:12
to admit where you are. I think that's the first step to becoming who you want to be.

spk_0:   11:17
Yeah, I could not agree with that more. And one thing I really feel when you've been telling me your story and and I don't know if you feel the same way. But I feel like every time that you just sit down and you just are able to have that honest conversation with yourself, you're able to take that next step. And honestly, I don't think that these things, at least in my case, a lot of these insecurities that I have are these fears. I have, Ah, lot of the times they don't go away. Or, as you said, you know, focusing on things you can't control, but what it is is. You begin to learn that about yourself because you get honest with yourself, and then you short in the time frame that you focus on it. But I don't ever think that it actually goes away. Do you agree with that?

spk_1:   12:04
Yeah. You know, the best fisherman can't change the currents or the tides. They just know them better. Right? And I think that's really, really true for me is like, I'm not gonna be able to change who I am or how I'm wired. I move quick. I have a d. D. I'm slightly autistic. I'm a hard charger. I'm very passionate. Love. A good cup of coffee. I understand who I am. It's no, it's being able to read myself. And I call that self check, right? How have to Can you self check and be like, where my out today? Why am I feeling off? Why am I in a funk and correcting? Because if you have to have somebody else tell you Hey, Megan, you've been a brat for the last week and 1/2. That's when you know you have a problem, right? Because what could you have done in that time frame? That you were off your game, Where for me. And I know you know Tony Robbins said this once. It's like you give yourself five minutes to be pissed off, right? And that's my deal. I give myself five minutes to feel negative or be insecure or self loathing or whatever. And five minutes. And then I move on because I don't have time. We don't have time for trying to be the best version of ourselves. We

spk_0:   13:10
don't have time

spk_1:   13:11
to sit in our pity because

spk_0:   13:12
no one cares. No one's gonna come

spk_1:   13:14
to save us. No one's gonna solve your problems. It was gonna solve my problems except for me. And so I learned that it took a long time. It took a journey of Aton struggle. Um And so when people ask me now that I call, you got things pretty good. You got all these businesses going and things seem pretty great in your life. You travel all the time. You keep calling me like a jet setter because I travel a lot for business, and I and I have to tell him like I just work really hard and, you know, like I'm working before you're working and I'm working after you quit. And I'm working on my mind set and I'm something that we talk about in our coaching platform is compressing time. That means you do multiple things in one minute, you know, in one time frame. So I'm driving to work. I'm having my coffee. I'm listening to a podcast. I'm working on self, you know, self, you know, creating myself more powerful. E. And I just know that when you do things like that, you can you can correct your that kind of the weaknesses in your life quicker.

spk_0:   14:11
Yeah. So one question that's kind of coming to mind as you mentioned that when you started firefighting, you got this kind of, like anxiety or dreading of when you would goto work. And I'm curious when you shifted career's completely and stepped into the mortgage space, did that step in it all or had already learned that prior and you were just ready to go?

spk_1:   14:36
Yeah, a little bit of both. I mean, I think you're always learning and improving, So we're on a journey, and I'm never gonna be done until I'm done here. Right. So I would say that I'm always on a journey, but I stepped out in confidence, not in insecurity. I didn't leave a job because of an insecurity. I left the job become a because of confidence. And so I think that, you know, I hope that answers the question. But I had a coach that said to me, You know, Shane, you're jumping over Penny, you excuse me, you're jumping over hundreds to pick up pennies. Why would you do that? And I had to sit back. And if I was honest with myself at the time, I didn't believe that the future Shane would be as successful as the current shame. And I think that's one thing that in sales in general, you have to be so confident in the future self, right, Because you're gonna be marketing, advertising, traveling, investing not in your current self but in your future self. These air leading indicators, right? And if you're not confident yourself, you're gonna sit in your place in your kiddie pool, your two foot kiddie pool, and never get out of that right. Whereas the people who you look and you know, how did that go? How did that guy do so well in life. They took the next step and they didn't know like I'm good. I'm gonna be great no matter where I am. And now I kind of joke. I'm like, Megan. The mortgage industry went away. Give me a swizzle stick and I will sell that thing to an Eskimo, right? Like I'm. And that's just that self confidence. I think you have tohave When you're an entrepreneur, you're in sales. Like give me whatever market is getting. People go. What do you think about the market? Go markets Phenomenal. What do you Oh, but what about this? And I'm like, I don't even care like I dictate my market. The market doesn't dictate me, and people will say, Well, isn't that naive or isn't it foolish? I'm like, No, because I create my reality in my mind. And then I stepped into it, and then my reality starts to catch up with me.

spk_0:   16:35
Yeah, and I mean it just chefs, but it doesn't determine your level of success. And I I think that is so inspiring now. When you got into the mortgage space, did you go directly to dwell? Or was it like a step in between all of this

spk_1:   16:48
multiple steps before dwell Dwell was ah manifestation in my mind of my own like, crazy mad scientist idea for building a brand. And I and we talk about this a lot. I have a class I teach called Brand you and and another one called you Ink. And it's, like all around, you know, being your own brand. Because what what? What the mortgage industry doesn't need is a bunch of talking heads and suits. Listen, if you wear a suit fantastic, sometimes I do, and I feel great. Other times I wanna wear my hat backwards, put my hoody on like it doesn't matter, just be who you are. And I think when I really started to have, you know, the level of success I've been blessed to have it was when I said, You know what? I'm not gonna be that guy. I'm gonna be me and I'm gonna attract people who like me for who I am. And if you don't, it's all good. We're not a good fit. There's more people out there that are a good fit. And I just rolled into that And so I will tell people when they ask me. Hey, how should I go after this Broker this agent or what should I do? I'll say, Listen, what I'm hearing you say, is that every time you meet a person, you ask them what they want. And then you put on that mascot. Help, right? So you want me to be this you got hold on and the omega you want me to this you gotta hold on. It becomes exhausting when every day, every interaction you're trying to fit what you think they want you to be And that energy wasted can be repurposed in this so much success if you just be who you are. And when I see people in business who are exactly who they wanna be, they just are who they are. Bill Gates isn't successful because he's a sexy like man with a phenomenal physique and an eight pack. Bill Gates dresses kind of uncomfortable, but he's an amazingly successful man because of his intellect, right, because of creativity. And so in business, you've got to just live in who you are, because the energy ways to trying to be who you think they want you to be, that's that zone of excellence that you're missing out off.

spk_0:   18:53
So did you learn who you wanted to be within this space and the steps that were prior to dwell?

spk_1:   18:59
Yeah. And it's what allowed me to become, become dwell, right? Because so the story of dwells is a unique story. So people say, you know, she and your last name is Kidwell. How funny you made well, after your name. And I'm like, Listen, first off, I didn't even think of that. That would be so cheesy of me. Like I'm not that guy, right? It's not like, you know, I mean, yeah, I'm not building a brand after my name. There's no ego involved at all. Well, it's all about being in your dwelling place. And as a kid, when my dad passed away, we had no life insurance. We were ripped out of our house. My mom, who was a stay at home mom with two young boys, had to move us from our childhood home that my dad built with his bare hands to a completely different community. We were taken from our dwelling place, and I think it's so important to have that dwelling place and have a place that you can call your own, whatever that looks like, whether it's a camper van in Malibu or a townhome in, you know Fort Lauderdale. The tree, which is our logo, resembles a redwood tree. And after my dad died, my mom took us on our family vacation. And when you don't have money, you get creative. We packed everything in our Aerostar van and we drove from Washington to Northern California, went to the Redwood National Forest. And I'll tell you what, If you've never been, you have got to go. It's It's like you're driving through dining like a field of dinosaurs. It's It's the most spiritual, spiritual and cool experience you'll ever get. We found a tree that was so big we drove our van through the tree. And as an S O. S o. So pause, fast forward. 25 years I hear a speaker telling how redwoods sequoia trees have some of the shortest routes of any tree on the planet. I'm thinking, how does this massive tree getting, you know, berated by these northern California winds and storms and everything else Hold up these amazing trees the size of skyscrapers? Yeah, and I find out that they interweave their roots with other sequoia trees. Ah, that is how they stand tall amidst the storm. That's swell. And so dwell was built out of and desire to be different than everybody else. You know, we felt like everybody in the mortgage base. I'm speaking. Generally, there's a lot of awesome people out there, But generally speaking, the mortgage space was built around a bunch of people from the eighties and nineties who had a way of doing business that no longer fits the consumer of today. And they would give up something to get something in return. You know, you'd have to pay more to get better service or to get a good rate, you'd have to give up service, and I felt like that was wrong. I mean, I'm from the home of Amazon, where they'll drop off a package perfectly curated to your door in like, four hours for a good price with good customer support. And I thought, Man, if they can do that and give me a Kindle in like, three hours on my doorstep, we could do that with our mortgage company, so we wanted to build something different

spk_0:   22:03
Yeah, I love that. How long is well, Ben in existence.

spk_1:   22:08
We're going on two years now. Yeah. Did

spk_0:   22:13
you always grow up in Washington?

spk_1:   22:15
I did. I had a small, um I had a short time in my life where I moved to Hawaii and, yeah, I lived. I lived and I got a little bit of, ah, oven accent. I talked in a little bit of pigeon. Um, I went to University of Hawaii, and I say I went to university of Why say that loosely, Uh, the majority of my time. I was scuba diving. I worked on a cruise ship that did like day cruises and like scuba cruises. And I was a bartender, a cook, a lifeguard. Um, and I just had a ton of fun. And I've always thought in life, you know, one of the things I could I could talk to Iraq and s o for me. Anywhere I go, I make friends, and I think that's just been something that's been fun with just being traveling the country with our coaching platform is we meet so many unique people and I love my time in Hawaii. Oh, at some point in my life. Go back to Hawaii for sure. Put a little place on the beach and where my slippers and cruise on my moped head and not do a whole lot.

spk_0:   23:15
Yeah, sounds it sounds amazing. Now, speaking of next level, how long is has that been in existence?

spk_1:   23:22
Yeah, so next level as a company was established like December of 2018. So it's were really just in our infancy stages, but we're loving life. We've got, you know, a couple 100 coaching clients and in a couple of different programs. And for us, like we are goals to always give more than way. Take. We want to give more value than we take in pigment. And we do that from a place of, like, ultimate transparency because I work for people and my business partners work for people that would do things to benefit themselves, and you'd find out about it through the grapevine or they would say, Hey, you should do something behind the scenes there doing something different or they were making money off your back without being honest about it, and we just felt like there had to be a better way, you know, we don't like. I feel like if I work really hard, I treat my clients like family. It's all gonna shake out in the end. And so, you know, we're two years in. We do live events all over the country. We have an amazing online network. We do virtual happy hours together. We just have a ton of fun. And every time we get together, it's like hanging out family and we have hard conversations. We hold people accountable. People hold us accountable when we make. And I think the biggest thing about any group. And I would say for anybody in sales get in a group of like minded people who are willing to share their failures just as much as they are, you know, celebrate their success because I learned how to build my business. I learned howto build well from other people's failures, not from their success, you know, And that's what's so powerful about our group is, you know, like minded wise people teaching you what they did wrong where they dropped the ball where they failed. You know, you mentioned that when we do, we speak a lot outside of mortgage, right? We talk about your personal character about your work ethic, about how to organize your life in a way that you protect your your physical health. We talk about being honest with you and creating space for your family because there's nothing worse than being really wealthy by yourself. Overweight, not healthy. That's the worst thing you could possibly have. That's not success. And so we just look at success as a healthy, well rounded individual who has an amazing family and network and does things in a way where they're honest and they work with integrity. And you conduce that and when you could do that and when a lot. If you do it, if you do it the right way.

spk_0:   25:48
How did you guys all come together for this?

spk_1:   25:52
So we were as one day at band camp? No, you know, we were We were all in a coaching platform and, you know, not gonna knock that group it all that we learned some great things in that group. But we were We were led to believe that we were, um we were led to blood astray, I think. And so when we left that group, we had a void We all loved being a part of it of a tribe, and we wanted a tribe and there wasn't anything out there in the marketplace that was authentic. That was that we felt was like minded. It's we just built our own, and now

spk_0:   26:27
it would be

spk_1:   26:27
something I would challenge everybody on. You know, you hear these people that will say, Well, I can't find the right fit for me You know, I can't I'm overweight because I just can't find a trainer that understands my style. You know, I don't have the business I want because there's no company that just build it. I just build it like we live in an era where you could almost build anything with very little capital in very little time. And that's what we did. And we just And that's what I did with Dwell, and that's what I do with my insurance company, my multi family investment company. Just when there's something that's missing in the marketplace, build it and then just live into

spk_0:   27:02
that, Yeah, you guys do such a great job with that. Did you do this 75 day challenge as well?

spk_1:   27:09
I didn't know. Yeah, for those of you out there who haven't done it, it's insane. One of our one of our business partners and coaches can Travis did 75 days of 22 a day workouts. No drinking a specific diet. You have to read a nonfiction book every day. And like I I I love discipline. I love being in good shape, but, man, I I didn't want to do 75 days of that. Megan.

spk_0:   27:34
Oh, you gotta enjoy yourself. I'm all about being well rounded. Yeah, you know, probably drink a bottle of wine after that was over.

spk_1:   27:42
Oh, way. We got some pictures, Meg. And I

spk_0:   27:44
said, Yeah, blackmail. I love that. That's too funny. Now let's talk a little bit about how this coaching platform is it Are you shifting due to the whole Coben 19 thing?

spk_1:   27:58
We shift all the time. I mean, the reality is that if you're not embracing change and and being like, I always tell, you know, in sports, they say, like in football, beyond the balls of your feet, right, B b ready to shift at a moments notice. We're doing that all the time. We've shifted eight or nine times in the last two years. As the market shifts, we shift because we're in the market and and and work. Our goal is to shift before the market ships. And so we do a lot of virtual training's. We've got a massive digital platform with hundreds of hours of training, you know, self paced learning. So yeah, and you know, we've got opportunities. Thio meet amazing people. And here's one thing I would say every crisis is an opportunity, and that's not minimizing what's happening out there. It's terrible. You know, I thought my parents might have, you know, corrupt the covert virus, and my brother lives in Europe. There's a ton going on for people, and it's horrific. There is opportunity in the right way. There is a ton of opportunity, and so we're shifting. We always shift, and I think that what's really important is to understand that. And this goes back to what Warren Buffett once said. When people are selling, you should be buying, like when people are fearful, you should double down. And so our message over the last month to all of our people was double down, double down on your you're like your your love for your people. Double down on your your thankfulness. Double down on your marketing. Double down on your communication, double down on training and hiring and building the right team. Double down on your technology, double down on preplanning travel in the future because you get it right now really cheap. So we're just telling people to double down on everything. And if you're confident in who you are and your brand your business, your industry will be here in six months. You know, I said something and I'll leave this for the group. If you can find me a planet with a better economy, I'll move there with you. The reality is that there's no better place on the planet to be than in the United States. There's no other place we can all go to avoid the inevitability of what's happened to this entire world. That's what's so unique about our time right now. Find me a place in the world where they're not affected. Yeah, would you want to go there? So it's not about escaping reality. It's about embracing where we are and and looking at the other side of the coin and finding the benefits the winds of the blessings in that and just embracing that. Focusing on

spk_0:   30:28
that I have a question because you learn from front of your previous experience in the mortgage space before dwell what you kind of wanted in a brand. And, you know, with this whole social distancing thing and people not wanting to connect face to face, I feel like branding and marketing and social media are more important now than they ever were. And for those people that maybe haven't figured out their brand and haven't figured out social media, what are some like words of wisdom and guidance that you can give that?

spk_1:   31:02
Yeah, I know. I mean, you have an amazing class on social media, you know, and next level we do as well. We focused on that. We've I've been working on on social media for about three years now, and not because I'm a self promoter, like I didn't have ah picture on my business card until two years ago. Now it's a caricature, But social media being on line is more important now than ever before. You've got to reach people where they are, and I've always said that to my team and my, my my family. It dwell if you have a older client and they want to meet in person, have a platform that can do that. If they're young, they want to beat on a zoom call. Do that. We've been doing zoom calls for years now. I think that people need to be nimble. They need to have four legs to their communications tool, you know, email, video, phone in person right now. And really 1/5 which is just alternative technologies, videoconferencing, social media messaging. You could do voice memos there so many ways to get in front of people. I love the current time around from a marketing perspective, because I'm able to be so much more effective and how I communicate and meet with my referral partners. We're doing it live zoom trainings all the time. We're using a private Facebook group strategy to be networking and communicating strategically to a private group of people were using zoom like crazy to have virtual coffee appointments. Right? There's so many things you can do, and I would tell people who aren't on social media or are just dabbling fall forward. You know we have a saying in next level, and I'm going to soften it up for your audience because we don't want to get flagged. My crappy marketing is better than your no marketing, and that's true with social media. That's true with video. That's true with anything like the reality is, just implement something because what we do in our industry is we over analyze everything and we'll spend time critiquing what the next guy or doubt did. And in that space, we're doing nothing right. And so while somebody's over analyzing how to build a website or how to market on social media, I've rebuilt three programs, failed twice, perfected the third, and I'm often running. And that's the reality. People who are winning are moving really quickly and just being okay, making mistakes.

spk_0:   33:20
I love that. I think that that is so important Now. If people want to find out more about you or next level, where should they go?

spk_1:   33:28
Yeah, I mean, I'm on social media, so just look up, Shane kid. Well, um, I'm on Facebook. LinkedIn instagram. I'm not on tic tac. I probably should be, but like that's a simply slowed my friends. That is a slippery slope, but I'm all over the place. I would love to you like I love having conversations with people because when I was trying to become a fireman, that was my dream. Every time I'd meet a fireman at a grocery store to coffee shop, can I buy you a cup of coffee and pick your brain? And the reason I got hired was because there were generous people who are willing to spend their time with me and share their insights. So I love doing that. I'm happy to do that. Next level is also on all the social spaces as well. It's next level. L o dot com is our website. We're happy to give of our time as you are, I mean, and it's a network of really amazing people, as you know.

spk_0:   34:17
So we have one final question for you, and I asked this all the time on my podcast. And really, it's for everyone listening right now. If there's people listening right now that are going through struggles, they're going through a hardship. But they're ready to break through. What words of wisdom do you want to leave him with?

spk_1:   34:37
Boy, you did not give me that pre planned, you know, I think that All right, I'll tell you this. You know, if you can visualize for a second with me, everybody imagine that. You know, you're walking out your front door every morning and you're getting into your car. Above your door is a little jar that's filled, and that jar is filled with self worth. And the great thing about that jar is it never empties. When you leave and you go out for your day, you are full of self worth. Every day you come home, you're refilled with self worth. You have 100% value. No matter what you do all the time. It doesn't matter how you prepare for that day. You are valuable and you are worthwhile. And if you think about yourself in that way, you have an opinion and it matters. You have a branded. It matters. If you like seventies music, that's awesome. If you like eighties, you like hip hop rap. That's awesome. Be who you are filled with self worth. And if you do that and you embrace who you are, whenever you sell whatever you do, you do it to the best of your ability, and that's all that

spk_0:   35:43
matters. E. I love that. We're all We all have self worth. Well, thank you for coming on here today. I appreciate it and I'll leave all the notes below to connect with them. And thank you, everybody.