We sit down with Opera North's Director of External Affairs, David Collins. We look at how strategic thinking that has been developed over recent years has underpinned how they have used digital to respond to the current crisis, keeping audiences engaged, retaining a connection to local communities, the nature of opera in the 21st century, how the organisation has arrived at a clear sense of purpose and self, fostering a culture of experimentation, and loads more.
David also wrote an article to accompany this conversation which you can read on Substrkat's website https://substrakt.com/journal/guest-post-digital-strategy-and-responding-to-the-covid-crisis-at-opera-north