The Upper Hand: Chuck & Chris Talk Hand Surgery
Interview 10 and Part 2 of Practice Development: Marketing w Aaron Perlut
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The Upper Hand: Chuck & Chris Talk Hand Surgery
Interview 10 and Part 2 of Practice Development: Marketing w Aaron Perlut
Feb 14, 2021 Season 2 Episode 7
Chuck and Chris

Episode 7, Season 2.  Chuck and Chris talk to Aaron Perlut, cofounder of Elasticity Marketing (https://goelastic.com) and author of "F!!ck Your Formula: Why Following Rules Is the Worst Marketing".  Aaron shares basic marketing principles including start with the "why".  We discuss various principles including online reputation management, SEO (search engine optimization) and the differences between B2B (business to business) marketing and direct to consumer marketing.  Finally, we hit on some age group differences and various online platforms.

As always, thanks to @iampetermartin for the amazing introduction and conclusion music.
theupperhandpodcast.wustl.edu.  And thanks to Eric Zhu, aspiring physician and podcast intern.

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