According to Salesforce, 79% of buyers in the sales process want professionals who perform as trusted advisors. Yet it takes time to build trust. My guest Dr. Nancy Zare talks about how to do just that, sell without being sell-y and the ‘Platinum Rule’. She also outlines the four buying and selling styles. Once you figure out yours, you can build rapport quickly and authentically, become a trusted advisor, and increase client acquisition.
About Dr. Nancy
A psychologist and strategist, Dr. Nancy Zare works with service-based business owners who want to increase sales comfortably and with integrity. She reveals how buyers buy so you can feel poised, converse with confidence, and get new clients.
Nancy earned her masters and doctorate from Boston College and is a former professor of social work. She is the author of several books including Compelling Selling, Lead Generation Formulas, and an international best seller, Words That Sell with Style. Her latest book with co-author, Mary Pekas, No Pressure Selling; 15 Proven Formulas for Getting Business Easily is available from Amazon. The audio book will be released shortly.
Accredited in sales training and adult learning, Nancy turns education into edutainment. Her secret desire is to go racing on the Autobahn. Be ready to laugh, think, share, and be wowed as she drives home the idea of how to have comfortable sales conversations without being sale-z.
In her leisure time, she is a student of spirituality. Nancy lives in south Florida, and enjoys food preparation, swimming, and crafts. She volunteers as a foster family for the Farm Dog Rescue.