Spotlight on Good People by Robert of Philadelphia

Elevate 2025: The Power of Good People, Legacy & Self-Growth

• Robert DiLella Owner, Humble Servant to an extraordinary Team • Season 4 • Episode 1

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In this heartfelt kickoff to The Spotlight on Good People podcast, Rob and Alexi of ROP Salons share a deeply personal and inspiring conversation about legacy, self-worth, family, and transformation. 🌟

From embracing the third-generation legacy of their family-owned salon to diving into stories of personal growth, therapy, and professional reinvention, this episode is a rich blend of vulnerability, laughter, and practical wisdom.

You’ll hear about:
 â€˘ The vision behind “Elevate 2025” and how it’s transforming lives at ROP Salons đź’«
 â€˘ How a salon can be a space for healing, empowerment, and self-esteem 💇‍♀️
 â€˘ Honest talks on breaking toxic patterns, learning to set boundaries, and thriving in community đź’–
 â€˘ Alexi’s journey from rebellious teen to purpose-driven leader—and the lessons from her therapeutic boarding school experience ✨
 â€˘ The importance of surrounding yourself with people who genuinely want the best for you 🙌

Plus, don’t miss the second half with Hannah Escalante as she shares her growth story, new product insights, and the confidence transformation that came from stepping out and returning home.

💬 Whether you’re part of the ROP Salons family or looking for uplifting, real-life stories—you’ll walk away from this episode inspired to elevate your own life in 2025.

👉 Subscribe & hit the bell for more stories from extraordinary everyday people. Let’s spotlight the good! 💡

Checkout one of our previous conversations on "Overcoming Shame and Guilt after 12 Months in Cross Creek Academy, Utah" here: https://open.spotify.com/episode/0U9H28KxD1tTmWepcuUq5J?si=3d1ef87e9b094776

0:00 Intro
9:50 ROP Elevate 2025
24:45 Self Wellness in Company Culture
39:19 Hanna Introduction
46:39 New ROP Products!
01:24:30 Internet drama and mental well-being
01:30:40 Summer at the salon

We are a family owned Salon chain in business  since 1980
Our stylists are very special! We  select and train them the ROP way.   They are not independent contractors and they are not paid on commission so  they work together as a team sharing creative knowledge to give you the best possible look.   This is very rare in the salon business. They train extensively to be a stylist in our Salons.  Most of them have trained 2000 to 3000  hours in addition to their cosmetology school.
Our salons feature an edgy, upscale look without the attitude . The Salon culture thrives on kindness and positivity.   

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Got someone in mind who deserves the spotlight? Shoot us a text and let us know! We’d love to hear from you!

SPEAKER_02:

Alright, so this is it. This is officially it. It's finally back.

SPEAKER_00:

We are back in a much more official way.

SPEAKER_02:

I don't

SPEAKER_00:

know if you even knew we were here before. Yeah,

SPEAKER_02:

back from what? Yeah, what are you talking about? Back from, well, we've done this before, but in different versions of it. So this is the latest version of what we call the Spotlight on Good People. Podcast, videocast, whatever you want to call it. There's several versions of it out there. And this is the kickoff to it. For everyone out there, yeah, this is... ROP Salons. This is Robert of Philadelphia Salons. I'm Rob D'Alella, one of the owners, and this is a recording, videocast, and podcast of many topics, but specifically a spotlight on good people. We've done this before and had conversations about a wide array of things, and some of those things we'll bring back, but mostly we want to touch base with you on what's happening in our world in the Naples community and the people in the Naples Southwest Florida community. And today we're just having a conversation about what's been going on with us, and I am with my daughter, Alexi.

SPEAKER_00:

I'm Alexi. Alexi is my real name. This is my father. He's... My mentor, best friend, amazing human being, leads our company that we're now in our third generation. My grandfather started it in 1980, and now I'm here. It's my passion, my purpose for life, and I am so grateful for where we're at. And it's awesome because really what makes us a business, what keeps everything All of our employees here, why we have employees for 35 years is really because of our spotlight on good people, because we acknowledge those good people when they need to be acknowledged, and that's what kind of keeps it turning. Then they take care. That's who we are. That's our...

SPEAKER_02:

Yeah, I think it... Well, the business that we're in to start with is... It impacts... Self-esteem. It impacts somebody's self-esteem when people get their hair cut, get their hair blown out, get their hair colored. They feel better about themselves. Women, I know, look forward... This is the Disney world for moms. They look forward to their experience here.

SPEAKER_00:

And we're a hair salon, too. Just in case. I don't know if we said that. If you couldn't tell. Just in case.

SPEAKER_02:

And this is not about hair. I'm not a stylist. She's not a stylist. We're not having conversations about hair. We're just... right now having a conversation about our business and some of the things that we deal with um and that we're working on going through and acknowledging in our community so in regard to um spotlight on good people so one of the things about our business in particular is we um get to make people feel good. I mean, that's the gift or the blessing of our business that is so awesome is that what we do affects people's self-image, self-esteem, has them feel better about themselves. There was a book by Maxwell Maltz that was about the effects of plastic surgery in the 60s. How this plastic surgeon could affect the self-image of somebody who felt really bad about themselves because of the way that their nose was or some facial feature or something about them. He saw how significantly it impacted the psychological thoughts that the person had by changing the way they looked. Psycho-cybernetics, I think is the name of the book. I don't know how he knows. That was the beginning of this whole thing of our self-image. And not that we're saying that that's the most important thing or the only thing, but when you look better, you feel better. And not that you need to look like a certain

SPEAKER_00:

model. When you feel good, you look good. Like that there's no thing as much as we don't want to be all about image or the heart obviously is what matters. But on top of it, when you look at yourself as your own human, when, when I feel good, I look good because I feel good. I'm putting in effort, time, care into, I'm caring enough about myself to feel good. And I think that's what it is for guests or anything regarding self image is, is You're doing something for yourself that in today's world, we don't always do stuff for ourselves, especially if you are a good person. It is hard to take time for yourself. And so you're doing something that you deserve for yourself, and it feels good.

SPEAKER_02:

How much prep did you put into getting ready for today? A

SPEAKER_00:

lot. I haven't had my hair colored since May or June. And I knew we'd been planning this for a couple weeks, and I was like, I need an advance so I know I can make sure I look good because we're on film. And some of the older podcasts, I'm like, ugh, ick, what was I thinking? So I made sure yesterday I went and got a blow dry, and I haven't been to our Bonita location in a while, and I just love that group of girls. They're beautiful. They're part of my life-changing experience in my life. And I got to go see them. And I was just going to get a blow-dry. And then Hannah was like, well, let's do your color. And I was like, okay. And the other Hannah here just fixed me again. And then I got up at probably 5.30 and got myself ready and then continued to get ready. I just want to make sure.

SPEAKER_02:

Did you get your hair done yesterday? And then you had it. Preliminary, redone, touched up before this, this morning.

SPEAKER_00:

Yes. Okay. Yes. And then I did a full face. I've been leaning towards more of like, because I feel good. I, you know, one of my, I've loved, I went through the whole 2016 makeup era where that was like my hobby. Like, you know, we all know that era.

SPEAKER_02:

No.

SPEAKER_00:

No. Well, like 2016 YouTube, like Jeffree Star, like a really thick contour with like a winged black eyeliner with overdrawn dark lips. I

SPEAKER_02:

remember you talking about

SPEAKER_00:

that. It's like a meme. Is he still around now? Somehow he's considered like he's known as like a racist, but he's still making a living. He moved to Wyoming and has... Oh, who's...

SPEAKER_02:

Channel had our 80s commercial.

SPEAKER_00:

Oh, James Charles.

SPEAKER_02:

James Charles. Okay. Is he a makeup person?

SPEAKER_00:

Oh, yes. He's like 2016 YouTube.

SPEAKER_02:

Okay.

SPEAKER_00:

You have to put that up

SPEAKER_02:

there.

SPEAKER_00:

Oh, yes. We were featured in one of James Charles' videos, by the way. My grandfather. Another moment. However... So I have recently, as a millennial, I've always worn all that makeup for until the last couple years. I've been embracing the natural aesthetic that is trending now. And I've always wanted to do that, but I felt like I needed all that makeup. So today I did a little bit more, so not quite 2016. My point is I put on actual eyeshadow instead of... Instead of the, I've been just wearing mascara.

SPEAKER_02:

So who's your influencer? Who do you watch about what makeup to wear?

SPEAKER_00:

I feel like there's not as many, that's what, there's not as many makeup influencers now. I realized I bought, I was so influenced back in 2016. You should see all of my makeup. I still have it and it's still organized like it's 2016 in the alley, in the, what's it? The Ikea store. Alex drawers. I still have it all. I'm sure a lot of 2016 makeup girlies. That's something you

SPEAKER_02:

buy on Ikea. That's her

SPEAKER_00:

Alex Earls. Alex. That's what they're called. They're white. But it's by Alex

SPEAKER_02:

Earl.

SPEAKER_00:

No, no, no. Ikea. That's just what Alex. Ikea brand. They're called Alex drawers or something like that. Oh, got it. Drawers.

SPEAKER_02:

To hold makeup.

SPEAKER_00:

Yes. And that was very 2016. I still have it all, but I spent so much money on all of that makeup. And first of all, it goes bad. Second of all, um, I kept thinking, I'm going to finally... Oh, this person told me to buy this. I'm going to buy it, and it's going to fix every problem. I realized after spending a lot of money, no, it's all kind of the same, no matter what the price. I mean, not the same. So I feel like makeup influencing isn't as relevant as it is. It's more of like what is influencing now is the aesthetic. That's what sells. So you're not just selling the makeup. You're selling the whole...

SPEAKER_02:

look so as a as a culture as a company as a family uh we had a retreat recently or we took a day to have a digital detox and we called it elevate 2025 rop summit so it was our summit it was our opportunity to get together as a group i think most importantly it was for us to be together all three locations together and have people have all our 55 people in one room where we weren't where the focus was on each individual. It wasn't about us being trained and developed on customer service or trained and developed on a new color line or trained and developed on customer service or any specific area of the business. It was mostly for everyone to take time to reflect and look at what the good... Look at our lives in a way that... What's working, what's not working, what we want to work more on, and how we want to create 2025 to be the very best year of our life.

SPEAKER_00:

And we came into it with, like, no expectations, which I think... When you think of going to, like, oh, gosh, I have a whole work meeting all day or something, you immediately, in my head, I'm like, I don't want to sit there all day. But it was... the way we structured, the way I felt about it, I was excited because there was no like forefront of, okay, we're going to sit and learn about the chemistry of products all day. Um, there was no expectations and we have not had, so a long time ago we used to do these huge extravagant Christmas parties. The last couple of years we have not. Um, and so

SPEAKER_02:

extravagant, you think there were extravagant?

SPEAKER_00:

I wasn't alive.

SPEAKER_02:

Oh,

SPEAKER_00:

so from pictures,

SPEAKER_02:

from pictures, it looks extravagant. Yeah, maybe, maybe they were.

SPEAKER_00:

When he was alive. I don't know. Didn't he always go... I don't know. That's just the way people make

SPEAKER_02:

it sound. Maybe they were. I don't know.

SPEAKER_00:

Everybody got dressed up. I

SPEAKER_02:

didn't always love them because it was alcohol. People... and alcohol sometimes you get a whole different person with some of the people we had. So, so I didn't, I just want a reason why I didn't always love the experience of

SPEAKER_00:

those. I understand that actually. I do get that because people all of a sudden, especially that you're at a work party and you have your employee and then their spouse too. So the person goes home and it's probably events or whatever. And then they start drinking and I'm sure, um, you know, you get more, everybody gets a little bit more confident to maybe say the thing that they never got to say. So it's, it's funny. Probably. I don't know. That's just, but I could, that's what he says. I can only, I can imagine that probably that would happen. So we haven't had one of those in a while. And we

SPEAKER_02:

had some people that probably shouldn't be drinking at all. And, and then it given the opportunity to drink at an event like that. And, you know, this other side of, them would come out when you put, you know, 50 to 70, a hundred people in a room that, you know, some of them aren't meant to.

SPEAKER_00:

Well, and back in that point, you weren't

SPEAKER_02:

there. So you

SPEAKER_00:

didn't get to experience the fun stuff. Probably. I'm glad I didn't. I got to experience a lot of other fun stuff. I feel like we, and it kind of exactly coincides with what we're talking about is that we were not, uh, mentally fit as a company, uh, like healthy, uh, health and wellness was not promoted. Uh, as a mental wellness, it probably was a little toxic. I think back to when I worked here in high school and it was a little toxic.

SPEAKER_02:

No, that was part of what the retreat, I mean, one of the things that was kind of the key elements of us having this retreat and us looking at our lives, because I've been looking at my own life and saying, well, it's important for me to surround myself with people who make my life better, who when I leave being around them, I feel like a better human. And, you know, that requires something because sometimes there are people in your life that, you know, don't always do that. And you think we have to have them in our life. We think, oh, well. I need that person to be around, even though every time I leave hanging out with them, I don't feel good. I feel drained. It's always, you know, there's always fill in the blank about that person that drains my soul. So one of the things, actually, I read it over the course of that day. This is from Jordan Peterson's 12 Rules of Life. He said, surround yourself with people who want the best for you. Make friends with people who want the best for you. We become the average of the people we spend the most time with. In the wrong company, we can end up in crime. So why do we hang around people who drag us down? Question. Befriend people who want the best for you. We are all being. Just some of us are better beings. Learn to tell the difference. Some people are beyond help. Stick with the winners. If people are determined to screw up, let them.

SPEAKER_00:

I want to say something kind of that I'm learning throughout. I'm going through, like, I'm a mother of two children, and I'm going through, I'm 32 years old, so I'm really growing to, like, adulthood, I guess, woman, whatever it's called. I don't know. But I'm learning so much. Being a part of a salon, you know, like Nepo. I told Robert we're Nepo babies the other day. He didn't like that.

SPEAKER_02:

What's that?

SPEAKER_00:

Where you're born into something.

SPEAKER_02:

Nepo?

SPEAKER_00:

Yeah, like nepotism.

SPEAKER_02:

Oh, nepotism.

SPEAKER_00:

I didn't know what nepo was short for. That's a thing. But I mean, I'm very grateful that I'm a nepo. He was like, don't call me that. I'm like, it's nepotism technically. However, I'm so grateful for my family. And that's why I have so much pride for my grandfather and who he is. And I have his genes in me. Like, cool.

SPEAKER_02:

I want to see nepotism. Cause I know that's illegal at companies.

SPEAKER_00:

What? Well, that's, that's, it's very like, uh, Jen, the, I don't like that. And then you realize, you realize people start to realize a lot of like actresses and singers. They're all inepo babies. So it kind of takes away. Actually, you have to... This is really funny.

SPEAKER_02:

Nepotism is the practice of giving unfair advantages of relatives or close friends in a field or occupation. This can include giving someone a job, increasing their pay or benefits, or providing them more opportunities. Nepotism can occur in many fields, such as business, politics, entertainment, and academia. So I don't agree with that because, number one, you or him... Do not get any special benefits

SPEAKER_00:

from being here. Not that you read it like that, though. Actually, no. Or opportunities. Because

SPEAKER_02:

if pay needs to get cut, yours is the first to get cut. If there's a payroll we can't meet because we're over budget, you're not getting a paycheck. And I expect way more out of you and him than I do anybody else. So you aren't getting a shortcut to the top. Well, I've had to work for

SPEAKER_00:

every little thing I have. And when I do have something, like I got my new phone. I felt like I constantly have this like drive to work harder and like, no, you need to be doing more. No, I don't know if we're we we deserve this phone quite yet. Like, do we deserve like this isn't too nice or something, you know? So now that you read it like that, it is. Well, that is.

SPEAKER_02:

Yeah. So it's not that.

SPEAKER_00:

And maybe that's exactly what I grew up with. in this industry being Rob's daughter, Robert's granddaughter, Marlene's granddaughter, Tracy's niece, Audrey's niece. And so I always, I would put immense pressure on myself ever since I was a young child that I had to be this certain way. And I've gone through many struggles throughout my life. Oh, yeah. And I was going to live out 13 like the movie. And I made sure I did. And I went to, I got, I lived in Utah and I went to Cross Creek Academy where, you know, the whole Paris Hilton movement, if you don't know what that is. You didn't live there by choice. No, I got dropped out. You didn't move there because you wanted to. No, no. I was...

SPEAKER_02:

Or maybe you did by choice. Maybe you... Subconsciously. Maybe there was a choice

SPEAKER_00:

there. Subconsciously. So I... My dad dropped me off in Utah, middle of nowhere. And I guess I was screaming for like help. So he was like, here's some help. And I learned many therapeutic processes. But I learned all these processes. But I also, there was very strict lockdown school that you have to like graduate from. to go home. So, and a lot of girls would end up being there for like three years. And I was like, hell no, I'm not going to be here for three years. I'm going to do whatever I need to do.

SPEAKER_02:

But you had to earn your way by certain behaviors to get to certain behaviors and certain accomplishments to graduate or complete the program.

SPEAKER_00:

I look at it now and it's so fascinating the way I thought as a, younger teen that I've realized that because I followed every rule, like I was not going to break a rule because I was scared and I thrive in structure and I did very well there. And I noticed I was so scared because I would always see these girls who would look like they're doing so well. And then all of a sudden they would go, it's called staff buddy, where you like drop levels and have to stay here longer. So I, I made sure. I was like, oh, gosh, I haven't been on Staff Buddy. I have to go on Staff Buddy. I have to get in trouble. Everybody gets in trouble. I can't be the exception. So I purposely made myself... I wrote a come clean saying I lied about stuff. I didn't. But, I mean, I don't think I did. I think I wanted to do something wrong just to feel like I did something wrong. But I still made sure. I timed it at the perfect timing so that I could make it to the next... two month seminar thing so I could make sure I still went home in 14 months. Uh, cause some girls were there for like 36 months. Uh, and I know who you are cause I still see you on Facebook and shout out to you. They were there for a long time. I was not, I made sure of that. But so I constantly in my life, I have created situations like that where there's I went through all that therapy and still didn't know who I was as a person or know what self-love was. You'd think you spent all that time with a therapist. How did you not figure that out? I'm not saying I figured it out now, but I have two children. And I'm learning in life every freaking day. We're all trying to figure it out, right? But I am feeling the most in tune I've ever felt in my whole life with who I am, my goals, my direction, and being sure of who I am as a person. Because I was thinking about it today. Whenever... If I notice his behavior is different towards me or he's not texting me a lot or what did I do? This is in my head. I think I'm doing something wrong. And I do that to myself. I create issues, I guess. And I realize today I'm like, I don't do that anymore. Because I know I'm not. I know there's nothing. I'm proud of who I am. And I don't have to base my success off of your moon or how I feel about myself or not just you specifically, but, um, so it's interesting. And a lot of the people in our company would not have helped, would not have made me who I am today without them. And that's the beautiful thing about good people. Um,

SPEAKER_02:

so you could recognize your own unhealthiness or that that is an unhealthy. I have the same thing. And you know, I, In a relationship, I'm married to the most incredible woman on the face of the earth, and she's just... changed my life in so many ways and she accepted me for who I am as a person so I didn't have to always second guess well why didn't she text me back what did she say because she lets me know how she feels and she's straight with me and that she doesn't make me guess what emotion she's feeling or what she needs from me, she communicates with me and it's okay. And it's very healthy. It's very, very healthy.

SPEAKER_00:

And ever since he met her, his life changed and made my life change. So shout out to Michelle because I, cause he's now healthy and I realized how much I am influenced from his behavior. And that's exactly what you were saying.

SPEAKER_02:

I'm not healthy. I'm, I'm do my best at, Being the healthiest

SPEAKER_00:

I can be. He's always reading a self-help book. Always. That's why I was thinking about whatever you're reading, that's what I'm working on in my life, too, because that's what he talks to me about. So I hear it. And that's what helps me in my life too. So it's exactly what you're saying from Jordan Peterson, who you are around. That's who you're going to be.

SPEAKER_02:

Well, what feed, feed, feed my mind with. And by the way, the whole story about this and her upbringing and her going to Colorado is in, uh, in a, uh, sorry, Utah. Where'd I get Colorado from Utah? Cause I went to Vegas and then went up to the other side. Yeah. Utah. Um, is in this other podcast, which Zach will put up on there for people to, to go to. Cause we did that whole story on that. So if you want to learn more about that, but the history of the whole thing is on there. And now we're working on this elevate 2025. So where we are now and from wherever we are now, and we keep working on ourselves to, to grow and get better and have more. We spent this day on working on each of us as an individual. So I know that, if the people here are in a good place in our ROP family, which there's 55 of us, and if we're in a great place and our lives are good, that when they come here to do what they do and share the love and create beautiful hair inside and out, that they'll be in a great place for that because they're going to love being here if their lives are going great. So we spent this day working on ourselves. So selfishly, that was kind of part of it, but in a way it was for all of us to get related with each other To detox digitally from our phones, from the outside world, and to just be for a day and actually work on what we want to work on to have 2025 be the best year ever. So if you're watching this now and you come in on your next visit to the salon, if you're somebody who comes to the salon, ask your stylist or the associate that works with you or the person at the front desk. desk, what they're working on for 2025, because we're keeping this in existence for us. We've all made promises and commitments to work on these specific areas, whether it's our health and wellbeing, whether it's our finances, whether it's our relationships, whatever it is, we've all picked areas of life that we want to have improvements on. And so there, there's this pathway that we're taking, we're working on each week and we've set up promises and commitments each week.

SPEAKER_01:

So holding each other accountable

SPEAKER_02:

and you holding us accountable for what it is that we're saying, you know, I want to lose 4% body fat. So what actions am I taking? I want to have the greatest relationship. I want to, I want to have this relationship grow in ways that I didn't know it could with my wife. And so what is, what steps am I taking with that? Well, we were, we went away this weekend and we, we spent time together where it was just us and we didn't, you know, have our phones attached to us at all times. And, um, and we're going to have date night again, which is new and different. So that date night, you know, we're, you know, you don't make time for it because it's always like something is always in the way, whether it's, you know, something always finds a way

SPEAKER_00:

to take up that time. So that's what we're working on. What's happening in life, you know, life goes by as I sound like I'm old, but as I get older, I realized life just keeps going. Like, and I'm seeing I used to always think, oh, I have so much time. No, it just keeps going by now. So you can sit there and be so focused on whatever it is that you're focused on that you're not having date night. Then you're missing the weeks. All of a sudden, it's

SPEAKER_02:

August. Well, and I could talk about having a date night. But until I actually, and it sounds like if you put it in a calendar, it's like, oh, you're putting a relationship in a calendar. But if I'm actually marking out time, like, listen, nothing is going to get in the way of this. This is how my life is going to be. This is my time for her. And not only is it my time for her, it's my time for her without the digital interruptions of life. you know, that takes something cause it's real easy to, you know, say, yeah, we're having a date and I, we're out to dinner together and we both have our phones on the table and we're, we're glancing at the phones and, and, you know, responding and checking what things keeps us from being present. So we had this great, great weekend together, which was digitally for the most part without it. We didn't do the Simon Sinek way, which was, which he recommends, uh, where you exchange phones. Like she holds my phone, I hold her phone. So we, you know, when we're in the bathroom, we're not sneaking off in the bathroom and, you know, like reading news, like what happened? What did I

SPEAKER_00:

miss? How much longer the bathroom, how much shorter would the bathroom trips be if you didn't have the phone?

SPEAKER_02:

Yeah, there's always, you know, the thing goes everywhere with you. So that detoxing and one of my goals or one of my commitments this year is being more present. So being more present requires that, you know, I put my phone on that kind of do not disturb mode during the day because nothing is a big enough emergency. And if it is, I've set the settings up so that Michelle can get through to me or whoever needs me can get through to me, but that every little 285 of those notifications that I get every day, of those, Very few of them are life-threatening. Most of them are not.

SPEAKER_00:

None of them are life-threatening. All of them are not life-threatening. Is the building burning? Is an ambulance there? Did we get robbed?

SPEAKER_02:

Right, so that I can be fully present and in the moment of where I am and handle what I'm dealing with now. I texted him. I felt so bad. I didn't know. But that was a learning thing. That was great. I mean, even for you, like, okay, if you were thinking, like, So you were caught in this middle ground of your aunt and a senior leader, and you're thinking, I've got to handle this now. I've got to take care of this now. When in reality, if you were Marina or anybody else in work mode, you would have texted and said, hey, what do we do in this situation? You would have waited.

SPEAKER_00:

And Audrey... I love you. You're probably the only person that I would do that for because it is my in-law. However, you are 100%. That just made me realize that myself. It was a Sunday or Monday. It was the weekend. And I was like, I've got to fix this. I've got to handle this. Where anybody

SPEAKER_02:

else you'd say, I don't have an answer for you. I'll have to get back to you on Tuesday because I don't know. I don't know. And

SPEAKER_00:

the rest of the world was shut down. It's not like appointments were being made and her book was going to get booked. Christy's book was going to get booked or something like I could have done that. And that's what you're saying is that, um, a lot of these things don't need to be immediately. They don't, it's not urgent that it needs to happen now, you know, and there are certain, certain, like you said, is certain situations, but allowing yourself to have those boundaries. And I just have to flex on, uh, my dad real quick. Um, I feel like he's like everybody's... A lot of my friends within the company, you're like their father figure. You just are so wonderful. He's so talented and gifted. His talent is loving people, showing genuine love to human beings. And first of all, he thrived the other day at the thing because he's a phenomenal public speaker. If you need a public speaker who you want... Emotionally, he's good at that. And he was just sort of watch him thrive in that atmosphere and then see how it also affected your life. Because when you're in a good place, like exactly the same thing, we're going back to what Jordan Peterson said, who you're around. That's what creates the cut. You're the leader of the company. Well,

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and that's really all that day was because literally when I'm surrounded by, and which I certainly was when I'm surrounded by the 55 people in this organization, uh, where we ended up with, I think 47, their total, uh, was somewhere out of town in that space when people are present and I'm fully, um, I was fully present to what was in that room, which was an extraordinary amount of power, like extraordinary people, so much love, so much intentionality, so much greatness that I don't even know. So it's not even about speaking for me. It was just about putting this great, great team together and having this gathering with this incredible group of people who we... who empower me and empower each other and make each other better humans. So that was what inspires me to, I got to follow through on my word that this is going to be the best year of our lives collectively. And that's not just out of one day, like, oh, let's make a resolution and hope that the year turns out great. No, it's the accountability now of, listen, I've got to be a better me and I've got to make sure that all the things I've committed to and promised that I do the work on those and that I hold you to account for what it is that you said you were going to do. And that, you know, as uncomfortable as it might be, um, make sure that you're following through on your commitments and your promises also. So that's not just a great idea. Like in some, for some people, that means even raising the bar a little higher. Cause I think some people played it really safe. Like, Oh, I want to learn another language. That's great. And I think that's awesome. And I think maybe that's something you always wanted to do, but that might not alter your life. for the rest of your life. That may not have you have

SPEAKER_00:

the greatest year ever. And I didn't

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think of this that day, you know, I didn't think of this, but as I've talked to people after, you know, like, okay, so maybe there, you want to set the bar a little bit higher so that you're actually doing a little bit more than only that one thing. And maybe these people have other things too.

SPEAKER_00:

Maybe they're not like I was thinking about, cause I know some people that maybe, but maybe they're just not there in life yet. Like I was thinking like, Uh, to be able so that at least creating that conversation, they're like hearing this and they haven't heard about these. And

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that would be my coaching or feedback there. Okay. That's great. Maybe you aren't, but now like what would alter your life to the next level? Of course I didn't either that day. You know, there were things I didn't see that day. Like, wow, I, I have a lot more. It kept growing since that day of other things and other areas that I'm going to work on that I'm going to, I know will alter my life and make me have the best year ever. Um, you know, around health and wellbeing and around finance and around, uh, being debt free. And, you know, there's just a lot of things that, uh, opened up since that day. So this segment, I want to make sure that everybody sees in our family, in our culture, in our company and anybody else out there who's, uh, who, who does happen to watch this, who's in our ends up coming into the salons. Make sure you, you know, ask those, ask us, you know, Hey, what are you doing? And what did you do today? And what is your goal for the year? Like, what are you up to? I want to lose 4% body fat. How's that going? Uh, did you do the meal prep? Did you keep your word this week? Did you talk to your accountability partner? So those are things that I want to keep alive and make sure that our people are doing that. So they're going to be commenting and talking about what is happening in your life. For you, you washed your car, I think.

SPEAKER_00:

That was not... I mean, that was a broader result of it is that because when you make, a lot of times I'll make goals or, you know, we all, like you're saying, we all have so much stuff that needs to get done all the time. It doesn't matter what it is. There's always something that's life. But sometimes then I'll get home, I'm work. gym, kids, sports, whatever. And then you look around and there's still so much stuff to be done. And it is sometimes overwhelming. Then you're like, I don't even know what to do. I don't want to do this right now. I don't even know where to start. So, um, I, my goal for myself was to, for myself and my children, um, like creating goals that are attainable so that I can then build up from there. So I'm not setting myself up for immediate failure by saying, okay, I'm going to do this five days a week.

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So I think the breakdown of that is like the goal. by what you told me, the bigger goal is to be present or to not be present. I think

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that was part

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of it, but you're doing it in baby steps. So week one, you're doing it two days a week.

SPEAKER_00:

And what I'm doing is create, I created like an actual schedule for myself, like a written down schedule, um, so that I can have something to hold myself accountable to. So I know what I need. Like, so, my mind can't go and then no matter what i get done within that time is what i get done within that time there's no like oh you didn't do enough like that's the time i had allotted for that or this is the time the kids do this so then our whole lives are and eventually i'd like to get there broader um but it just makes it so having a

SPEAKER_02:

schedule what does that mean

SPEAKER_00:

well like from wake from the, I get up at this time, from this time to this time, we do this from this time to this time. I'm like, cause I have so many projects at home, like projects and projects. And I have my little stuff I do on the side. You know, I have so much stuff. It's life like everybody does. So,

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but what is yours? What are your, what is it? But what is an example of a day? What is

SPEAKER_00:

it? I've been, um, well, like, uh, cleaning Wednesday, I'm cleaning the car from this time to this time. I'm picking up the kids from this time to this time. I'm doing their homework from this time to this time.

SPEAKER_02:

So that's something that you've created and communicated to them that this is how our

SPEAKER_00:

day is going to look. We made it together. Yes. Yeah. And then they're going to bed at this, uh, just for consistency and it helps my brain. And then I know, okay, then from this time to this time, I'm going to work on my closet from this time. And so then no matter what I get done in that time, that's what I get done. And, um, expanding

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it. That This week is how many days for that set schedule?

SPEAKER_00:

I'm doing three days. I'm doing one day on the weekend because the weekends are hard because we all want to have fun on the weekends, or not fun, or I just want to do nothing and rot in my bed all day. That's like my favorite. So that could be a

SPEAKER_02:

self-care day. And

SPEAKER_00:

that's okay. And that's my point is allowing myself to have that. But then what am I, I don't want to do that the whole time. Like I have to make use of my time that I have efficiently. So then I'm not up at 3 a.m. the night before finishing something like I can have it. I'm trying to create less chaos. I've like self-induced chaos in my life because I think subconsciously I felt like I deserve to always have a problem. And if I fix the problem before it's a problem, then I don't have a problem.

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How many minutes have we been gone?

SPEAKER_00:

I know. We can talk a lot.

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Okay. Okay.

SPEAKER_00:

We're good. That was good. We're good. That was good guys.

SPEAKER_02:

That's it for this segment of elevate 2025. And now we're going to,

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we'll be right back.

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Move on to something new.

SPEAKER_00:

Hello. So we have Hannah Escalante. I always remember her name in the computer. Escalante. And Hannah worked with us. When did you first start here? I started, I believe, in 2010. 2010. Really? No, 2000. Sorry. I was like, wait. In 2010. Was it 2019, I believe? Right before COVID. So she started our associate program, and she worked with Rosa. Shout out to Rosa. And Rosa was an awesome stylist that now lives in Miami. It's glitzy and glammy, beautiful. And she learned... so much from her even the way you were blow drying my hair today and it still reminded me of the little things that remind you so she learned a lot from Rosa and then she I took a brief break and went to... Tennessee for two and a half years, almost. She has her hubby and her little girl. Yes. How old is your daughter now? She's 12. 12, 12. She's 12 going on 17. I feel like that's all little girls. It's amazing. I was with Mila in the mall, and I thought my daughter was like, Miss Thang, those little girls, they all have a little limit. I'm like... I know. I just can't believe. And they know about it, too. Oh, my gosh. It's unbelievable. Wow. It's here. It's happening. 12 scares me. What's it like at 12? Oh, my God. Nothing. We're at 10. My daughter's 10, and I am nervous. Yeah, not 12. She's kind of like... I don't like to... She likes sports, so she started playing volleyball. Oh, that's good. But playing Barbies and all that, it's gone. There's no more Barbies. We're getting older now. No more Disney. And they're growing up. It's so interesting seeing us as mothers, watching us grow up and our children grow up at the same time. It's just so... interesting to see how here we are everything's changed and it's weird because i feel like a lot of women nowadays like they are able to look younger, longer. So, you know, there'll be like 40 year olds with 18 year olds, but the 40 year olds look like that's their sister. Yeah. Cause you look, you look young too. I'm like, so when did you came back? So Hannah left, she moved to Tennessee and you did, you were a stylist there as well. I was, yes. And, um, and you worked at another salon. What was that like?

UNKNOWN:

Um,

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It was amazing. Like a good experience? I have to say, experience-wise, I grew so much. What town were you in? In Hickson, Tennessee, in Chattanooga. Well, I know Chattanooga. Interesting. I feel like Chattanooga seems like booming. It is. It is. But it has, like, you know, it's little towns. Little suburb type thing. Yes. Aw. What was it like moving from Naples to Tennessee? What was that like? It was different. And for your daughter, like, going to a new school and stuff? I think she adapted very well. Well, that's good. Just because, you know, you get all these, the seasons and... Aw. Yeah. So it was a good experience for your

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family. It was a

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really good experience. But we're glad to be back with family. And I feel like you learned a lot, like... Because when she was here, she was in the associate program. We were trying to kick her out of the nest. We were like, you got it. You can do it. You can go fly. Because I could see your talent. But I could also see her doubt herself. So she moved and then came back. And I noticed it immediately. You're just like... It was amazing. Amazing. I have to like, I, I've been telling everybody this, actually, I give you props to, um, when we did the princess moms, she like when we, you know, we did, um, we did 1100 princesses company wide and we, we offered all the mothers who came in 50% off if they wanted to also come in for an appointment for them. And Hannah was out there like excited to talk about hair with them. Like, and that's the self-confidence part that I think for some of the stylists that are still growing, that's what they struggle with. So, but to see you, I was like, you should see Hannah. Hannah's talking about it. She's telling like, you're excited about hair, you know, and telling that he wanted, this would be cool. We, You could do this. And that's what people think. It's like your stylists get nervous because they're like, oh, I don't want to sell somebody something. And that was my biggest problem, not having confidence. You were excited about it because you know what you're talking about and you're sharing it. So it's cool to see you grow. I'm very proud of you. I'm very proud of you. And she does this. She'd come back and she does extensions. You did extensions before. I did tapings. Tapings, tapings. Yeah, no, now I do a little more of wefts, K-tips, I-tips. When did that happen? Oh, my gosh. She's like, oh, growing up now. So that is awesome, though, that you went and were able to... Sometimes that's what you have to do is get out of the comfort zone to... To grow. To grow, yeah. I mean, I can definitely, I feel it. I see it. It's visibly. I'm sure, I couldn't imagine just like picking up and going to a different state, starting off a career-wide, you know. Yes. I mean, it was like nerve-wracking going from one place, like building my book here and then going there and like starting all over. Is it like when you're going into a salon, and that's where it's so crucial about who your salon is, What's their salon name? Salon La Bella. Well, it's so refreshing to hear that, you know, because I feel like online you're always just seeing how, how, that's why I was like, that makes me scared. I always hear about competitiveness and that whole typical salon vibe, you know, like. competition and stuff so shout out to Salon La Bella for empowering people yes great that's awesome so today we just got we just came out with this whole new system line of products we're still testing more so there will be more to come Hannah's going to talk to you a little bit about some of our new products as everybody knows we have our own product line we're constantly Trying to learn more and develop new fun things. And they're all sulfate-free, so they're really good for your hair. Which one's your favorite so far? My favorite so far is this shampoo. Conditioner. And the repair. And that's the, so, and this is what, because I'm still learning about it as well. Like learning about, it's amazing chemistry-wise. How much you don't realize goes into a freaking shampoo. But so that is the keratin therapy shampoo, keratin therapy conditioner and keratin therapy. What's it called? I can't see. The replenisher. So this will help repair your hair. And so from what I understand, it's supposed to be, it's, I mean, it's helpful to use it as a system, right? Yes. I mean, it'll leave your hair feeling good, and it's also good for color. It helps kind of keep the color in. If you use a good product, it's going to help in the long run. And so what I was learning, and you can tell me your experience, is... It's like a... I guess like a canvas. If you have a canvas and you're prepping your canvas to get run over, but you're making it really strong so that it doesn't break when it gets run over because that's supposed to help kind of... So this is like your shield. You're keeping it strong before it gets run over. What we were learning in the class is... that it is, I'm trying to think, you said like a shield, what's the word? Like, what's that one product? You know, there's that one popular thing that has all the steps to it, you know, step one, step two. It's like K-18. K-18 is comparable to that, right? Yes, that's what the chemists said. And what, you know that one that starts with an O? Olaplex. I had to do the weird O to get it. So that, well, and the only thing, I'm not comparing it to Olaplex, but you know how they literally have one, two, three. The system. Yes. The whole system for it. So that is similar in that it's like a system. Yes. And I mean, we've, like, it's just came out, but the clients that I've used it on, they come back and they're like, oh my God, like, what did you do to my hair last time? Oh, really? So you feel the difference. And they feel it. the difference. Um, and then, so you use, um, it's sulfate free. You use the shampoo or conditioner. So this is something you use every day. I mean, when you wash your hair, I would say if you wash it, yes. Like it's a, it's a shampoo you would use. Yes. And this one, all you need to do is like, if you have thick hair like yours, just like two pumps, it'll go a long way. It'll last you forever. And, um, uh, okay. So wait, uh, real, I want to, So how much shampoo do you use? Just like it's concentrated? Yes. Like this one compared to like other ones, this one doesn't have as much water. It's not so diluted. So it's a little bit thicker consistency. Oh, yes. I remember she said that. So I would just be like, okay, the first two pumps and like really lather it and then wash your hair. And do you get a real good... Yes, you do. Because that's interesting. I have not used it quite yet on myself to feel it like I've touched it, but to feel it in my own hair. And I think they used it on me yesterday, but I didn't. I didn't. rub my hands to feel the suds. To feel it. Yeah, it suds really, really well. That's good, too. Because a lot of sulfate frees, it's just like... Yeah, they're very... You've got to really add... But I always say, whenever I tell my clients, I would say go in and rinse your hair really well and then use it. Because if you go with a shampoo on top of your dirty hair, it's not going to lather that well. And you're just using shampoo for no reason. So true, so true. I was literally talking about that yesterday because... I was talking about how when I'm at home, I literally try to do everything you guys do, like 2AT, and I'm like, I section correctly, I use the brush right, and I don't ever... It doesn't look the same. And I was realizing, I think a lot of it is from when I do my own shampoo. My hair is not as clean as you get it. Yes. And that's where it's so important to do... multiple shampoos if you have to you get it really clean so you're creating that surface yes to take the products for your hair to take for the yeah and the conditioner too it plays a big part of it if you put too much on it it's gonna weigh it down And then you're going to feel like you get greasier faster because you're putting conditioner everywhere. It's like icky. Don't you know that feeling when you have the gloss? You're like, I just washed my hair. And you have the big old greasy. I've been there. That was a couple days ago. Guilty. And it's like a thick... What's your feeling on it? Yeah, it is. Like consistency-wise. It is. They're pretty thick. So that's why I'm like just use the minimal. And as you use it, you'll kind of get to know your hair. Start with just a little bit and then be like, okay, well, next time I need it more or I need it less. Kind of depends on the hair type. It varies. I know I'm talking like so broadly when it really depends on... the person but my point is that they're very concentrated from what everybody was saying and what's so interesting is like okay so we have we've had our own products for years and years and years and I have not heard I try to make sure we're telling the guests what we're using just so they know because I always try to tell stylists to teach them just so that they know what we're using because sometimes people don't even realize we have our own brand and yesterday at the promenade they were so excited to talk about it. They were like, Oh, this is what I'm using on you today. Um, just to tell people what the, it is something exciting. I'm excited about it. And they were excited about it. So that way they know too what they're using. They're familiar with the product. Exactly. And then also I always say, so then like, uh, I always have tried to teach the guests to be cut or the desk to write what, you used on them because a lot of times they'll call and be like what did they use on me and then we have to make five more phone calls and then they ask you and they're like what did you use and you're like i've done 25 shampoos since then i have no idea what i use so it that's and it's such a click of a button and then we have that under that person's name so um And then they can come in and be like, I hated that. Whatever it was, don't use it again. And then at least we will know. So it's nice to see it. People are like, I'm excited. It makes me excited. And then so those three products are supposed to be, I mean, they don't have to be, but it's helpful to, they all work off of each other to be used in a system, correct? Yes. And I also like it too, these. I mean, this is good for repair. Yeah. And I also like these because they're sulfate free. So you can use it with if you get a keratin or Brazilian blowouts, you can use those two. And it's amazing. It'll keep the frizz, you know, from your hair frizzing. It's so hot here. Oh, my gosh. This morning, you're like, whoosh. Well, and I have Brazilian in my hair. But that's how you know it's time for another Brazilian because normally my hair takes blow dries very well. And I hadn't had my hair done in a a minute I was so excited I got it done yesterday and then I you know worked out normally my hair will stay in the gym and I can sweat through it and still have good hair and then I walked in this morning and I was like all camera ready except for my But that's what, you know, it's time for Brazilian. But so then I could like technically for somebody like me, I could use that. Yes. At home. And do you feel like it's like good for all hair types or what? I mean, I would say maybe somebody that has very fine, thin hair. It's a little bit heavier. Yeah. You could still use it just naturally. You know, even if it's fine, sometimes you do get that frizz. Right. Use the slightest bit and maybe combine it with something else that's not so thick. Right. And that way it kind of gets the frizz out, but it doesn't weigh it down. Interesting. Interesting. That's good, actually. So like cocktailing. Yes. And then you could find... Different things. That's like it's all exciting. That's like, you know, people do that with like foundation and stuff. And you're like, oh, that's what it does. Yes. There's the difference. I see it now. And then so the keratin therapy, how would you recommend when you put that in your hair? How much like how do you put that? Where does it go? Roots to ends? How do you what? I mean, usually it'll be like mids to ends. Yes, try to avoid it. Avoid root, obviously, or else you're going to get that. I forgot to wash my conditioner out. That flat hand. That greasy. Need some dry shampoo already. And so do you want your hair to be like slightly towel dried or does it matter when? I mean, I would say, yeah, towel dry and just kind of put it to that. Brush it through. When you're blow-drying it, blow-dry it in. Does it need to be blow-dried in? It doesn't need to be, but it also helps. You kind of push it in. If you think about it, when you're using the blow-dry, it's super hot. You're opening the cuticle. It's like when you're in the shower with shampoo. You're opening the cuticle, driving the product into the cube. And so it's able to actually do its job. And you're probably, um, like I just realized, I just learned in Brazilian blowout, like the heat is what activates a lot of the chemicals. Yeah. It seals it in chemicals, but, but that's what gets it into the, and it, that's what helps activate some of the things that, It turns it into a different property. Yes. I learned. I was like, oh, interesting. I didn't know that. And so I was going to ask. Okay. Shampoo. My question. So for somebody like me who has a difficult time getting that really like... clean squeaky clean hair at home that you guys do here like i can't take maria home with me yeah i wish i can't what would you recommend for somebody like how could i get super super clean i would say i mean we don't have it up here but we have the clarifying shampoo Which don't, I mean, it is a little drying, so you don't want to use it every time you, you know, wash your hair. But that will take off a lot of buildup that you have. So you can use it maybe like every other week. Oh, like, so then it's not. And you just clarify your hair like that week and then you continue using the keratin. When you say to you, remember you said to use the shampoo, you said to wash before this, that first wash. Would you wash with that twice or? Shampoo-wise. Remember, didn't you just... Is that what you said? Yeah, well, I mean, like rinsing your hair. Like, I usually rinse. Oh, is this what... Oh, you're saying rinse. Yes, rinse it really well. Okay, that's why I was like, wait, I want to make sure. So you're... That's why I wanted to understand. Okay, so you're saying... Get your water, get your hair very wet before you just start like dunking and diving. Because most of the time, I mean, nobody tells you, you go in, you wet it a little bit, and then you put your first shampoo in. And you're like, oh my God, it's so dirty. So I've learned from myself because I feel like I have greasy hair all the time. I go in and like really clean it. Like you said, clean like a canvas. Clean it, clean it, and then go in with the shampoo. and then you'll get that lather yes so you're and especially with those of us that have like long hair um and something that Dilma just taught me because I was talking about this is like how much when you're washing your own hair at home we skip like oh yes this whole back section like the Crown, down, like all that, like the occipital bone. So now I've been like scrubbing in there. I'm like, if that's what I need to do to get it clean, I'm going to, like you guys. Because it is true. When you guys are doing it, you can really focus on that spot. On the whole, yes. Like on the right spots. When you're doing it yourself, you're kind of just like, like herbal essence, you know, in the shower. And that's why I said I'm like, even if... Every other week or once a month, you use a clarifying shampoo. We don't all like, oh my goodness, sometimes we're rushing and we can't really get into that hair. The clarifying will clean all that. Get that layer of yuckiness out. Yes, yes. It's funny because I think... Well, we use so much product on our hair. It's crazy that the last time that happened, whatever they did, they did some deep... scalp treatment and then they put color on and I was like, oh, it's kind of burning because my scalp was so clean. It was so clean. I was like, oh, why is that? I'm feeling it. It's because it hasn't been so clean. It hasn't felt that in a long time. Have you used that? that brush with that scalp treatment thing here. Oh, yes. I have not, no. I've seen it, but I haven't used it. Brenda was like, oh, yes, you need to do it. I was like, okay. And I did it. You see, that's a good treatment, like if you're coming out to the salon and getting it done. And it's only like$10 or something. Yeah. But I will have to say, shout out to Brenda, because that worked very good. It worked, yeah. You were right, Brenda. You were right. And then... I just want like little details. I feel like in hair in general, in life in general, it is so important. The little details can make or break something. Like you can do the same hair as somebody else, but it's the little details that are going to provide you with a different result. Um, so that's why I'm very asking 25 questions. I just, um, I'm curious. So, um, And conditioner-wise, you, this is the same, you never want to put it on your scalp. On your scalp, yes. Just, like, where would you say somebody, like, like, for, what happens if you have, like, lightened hair up here? And if you, can you put, like, sometimes I want to put it up here just to get the moisture. Yes. I mean, you can, but just try not to be, like, because, I mean, I've done it before. And I would be conditioner and all you do is bloop. And then put it down. I mean, work your way here and then whatever left you have, just kind of go through your hair. Touch it a little bit. And do you, are you avid into thinking with the, like, cold water seals the cuticle, hot water? I mean, like, what's your, I've heard different, everybody has different opinions. I mean, it is good for your hair to do it with cool water. Rinse with cool? Like, you recommend that? I do recommend it if you can take it. I personally, I've tried it. I'm like, it's too cold. I can't do it. But if you can do it, it's great. It'll make your hair feel so much better. Actually, that is true. It's funny because at the salon, we get some bum massages on our heads. And everybody's like, would you like a cool rinse? And for the longest time, I was like, no. And now I've been doing it, and it actually is like... Exhilarating. It's quite interesting. It makes my body tingle. I couldn't do it at home though. Yeah. So, but if you can do it at home, I noticed a difference. Yeah. Cause Maria does it. She is. I'm like, even when I shampoo her out here and it's like, she's like, And I'm like, this is as cold as it gets. I'm like, I can't go no more. Maria is a special angel who has worked here for like 20-something years. And she literally, she touches you. I swear, she'll like touch my arm. And I feel love running through her bones. And she's so special. And she does the most amazing things. scalp massages or neck massage and head massage you can go on and on anything and she does it with love that you can actually like feel it it really so if you're ever in here you gotta i feel like everybody should have the maria shampoo yes once or or if you come in and like sometimes i come in i'm like my head is hurting and like she'll you know give me a head massage and i'm like I don't know. I don't know what to tell you. And I have to say, Chena at the village that's still my sister, she's like a close second. I had like the worst migraine. And typically I just am not the kind of person that's like, yeah, I've rubbed my head. You know, I'm like, don't touch me. And I let her rub my head and it felt, it is amazing what massage can do. And afterwards I was like, Thank you. You are close to Maria there. That was good. And so the last question about the keratin thing. Do you use that every single time you wash? I would say like it's more of a reparative. So if you're looking into you have blonde hair, like my client, she's has like black, black hair. She's been like box dyeing it. We're trying to go like to put in some highlights. And I told her to use it, you know, like twice a week, a little bit more than usual, just because we want to repair her hair before we go in again. So that's where that's that's exactly. I was like, I want to make sure I understood. So you're you're prepping. Yes. For because no matter how many times anybody can tell you. Oh, why lighten hair so wonderfully? No damage is going to happen. Like, if you're using... Lightener. You can't... That's chemistry. There's going to be... You're roughing up the cuticle. I've never seen... Like, no. That's a lot. If somebody's telling you there's not going to be... Any, yes. Even if it's minimal, you're still changing... You're changing the structure of your hair. So it's going to be... You're changing it. You're going from one to the other. It's going to be different. So that is where if you're using all three of those, you are prepping the hair to go through. So that it doesn't have to be so damaging. Like you're preparing your hair to be stronger so that it doesn't go like. I'm trying to like, so you don't go like the girls that are like, doesn't matter. Chop off my hair. I just want to be blonde. You know, it's like Brad Mondo's videos, you know, where it's like, I get anxiety because the girl's like another round and they put the light there on and then she pulls it out. You're like, Oh, the gum, the gummy hair. Cringe. So, um, well, any other, anything else you, that I missed detail wise? No. I think that's it on this little system here. And we're still... This one I like, but I would say you can't use too much of it because it is very heavy. I would say if somebody would... It's like a smoothening. It's called straight smooth. It's like an anti-frizz. Oh, got it. Got it. Is it like a Karasmooth type thing? It is like a Karasmooth, yeah. But this one, I feel like it's a little bit thicker. I feel like it's a little bit thicker, but it's not as oily. Oh, got it. Got it. Got it. And I remember she was saying that... They all have, if I could remember. Like, I would say I've had, like, the princess's mom. Sometimes they have, like, curly hair. And I advise them to get that. That smells so good. It has, like, a citrusy smell to it, too. Ooh, it does smell. It's very fresh. I like, like, fresh scents. You know what I mean? So that one, I would just say, like, curly hair. That way, you know, curly hair tends to be dry. This will give it a little more shine and... Sucks it up and gets... I want to smell this. This one smells... I feel like the scent of this product is so... Oh, it's very fresh. Like, it smells clean. I love... There's nothing... Like, my favorite is, like... Oh, my goodness. This one smells so good. When you do your hair, and the next day you smell it in your hair... You're like, ooh, what is that? And it's you. It's your hair. That's my hair. It smells good. It does smell. Do they all smell the same? No. I think this one has more of a fruity smell to it, which I love. Ooh. I mean, that, I would even just use it for the smell. She smells so good. Awesome, awesome. And then I think, let it be... Oh, I don't know. We'll do... Oh, yeah, the volumizing one. We used to have the surf spray, which I like the volume. She said she's still looking for a replacement. So I don't think that one is for surf spray. That's what Brenda said. Brenda is like the one that's helping facilitate all this. I just heard her say that like 30 seconds ago. Well, she was telling me about that volumizing earlier, too, because I asked her. I'm like... I haven't had enough time to try this volumizing one. So I'm like, what is the difference? Because I like the surf spray. I feel like it works really good. And she's like, this one doesn't give as much volume. That one had a lot of grit to it. Yes. This one doesn't. And she said you can spray it. It's probably lighter. It's not kind of like over-spraying. Well, that's good. I feel like if the wrong person had surf spray, you could kind of like... go bad. Like, I try to use service spray. If you don't use it the right way. Service spray is good as a stylist, as a Like, you could just go wrong real fast, and I've been there, and that's why I know. Because I'm like, oh, she said just a little bit on my root, and I'm like... And then it's, like, gummy, like, sticky tacky. Because your little bit is a different little bit from the client. And you guys know exactly. You guys know. So, I mean, that's... I mean, I'm interested. I have not tried that yet either. So it'll be fun. It's fun to play. So what happened, just so... Because as we're talking about, like, the older products. So we had used... we've used several different companies that we've manufactured our products at, um, over the last 25, 30 years, whatever. And during COVID, um, a bunch of between shipping issues, um, and then different laws changed with like sprays, the companies took huge hits in California. Um, and, um, literally uh one it was kind of funny uh the one that we this happened to us like two years ago we sent out for an order and they literally said uh sorry we closed

SPEAKER_01:

oh my goodness

SPEAKER_00:

yes and we've been using them for like years so um that was crazy so then we started researching into new products we found these new products and um then we we still had it we had used two companies then but we still had the other one. We were like, all right, at least we have this one. Like this one's holding strong. Like we're good. And then he sent an order and the guy said, uh, there's some of these I can send you. And some of them I can't because this is going to be the last order. So it happened again in the growth in California. Um, and that happened with literally in two years. So now, um, we just found this small business. Where did you, where did she say they're from? I forgot. Um, It's some state, like Indiana or something like that. Something like that. Do you remember, Zach? I don't remember. Well, okay, anyways, I can't, it'll come to me. It's like Minnesota. It is, right?

SPEAKER_02:

It was some, like,

SPEAKER_00:

north state. It was some random, and she flew, yeah, and she owns the company. And that's what was cool about it, because we've never, I mean, I've been with you guys for, you know, years, and we've never had, like, the chemists actually come out and be like... All right, this is our product. This is what it does. This is the way we made it and what's in it and everything. So it was pretty cool. She literally gave us her number to communicate with her for feedback. It's just nice to be able to work directly with somebody. We're working on new stuff. It's just... it's so we're so i guess everything happens for a reason um and so stay tuned because there will be other new ones we're we're going through like trial phases right now it's so funny because uh like dilma at our venetian village location she's like lexi lexi and she keeps texting me every day i love this other one that she really wants us to get um and she's like oh What if I have everybody pre-order it? Can I just have people pre-order it? Please. I'm like, well, don't tell me. You gotta tell my dad and Brenda because I can't. Is it an old one? No, it's a new one. Old ones are just gonna be, like, there's no way. There's no way to order it. It's, like, gone. Like, they gone. Bye-bye. Literally. not fun like when you finally had like stability it's not fun to have smooth was a really I mean and there's a lot our most selling product that we had right now is volumizing shampoo so it sucks like we don't want to it's painful but that's a part of our new business is you have to like shit's gonna happen so But good thing we have a backup. And that's what we had to do. This has been going on for a couple, well, probably he's known probably like eight months since that last company did it. But at least there's more stability here. It's a stable, like we know who owns it. There's nothing happening. I remember your dad, I was in Tennessee and he... what like i was talking to him about coming back and he was like yeah i'm so excited we're gonna meet with the chemist we got this going on and like he was just like you know giving me the feed up but you can see it in like his voice like his excitement of all these new things are coming and yeah and it is so exciting because um you know it's like in life in general you've like, you're constantly evolving, trying to make things better. Um, and we go through different phases in life. That's what I'm realizing. Like, I mean, you've seen me here and there. You've seen me, you've seen me in some of my lower spaces and not that I was doing bad, but I don't think I was like, yay. Maybe I was probably saying yay, but I probably wasn't internally saying yeah. So yay. So, um, we go through ups and downs and it's just very exciting to, Once you start to... have those good hits and then everything you talk about you're creating it finally you're like it's it's here we're doing it like you probably feel as a stylist when you work towards wanting to do something oh yeah and you're like yeah yeah and that's what i tell the girls too like um evelyn i had a talk with her and she was just like you know she was just like asking me what the experience was she's new and uh how long has she been here like a month or two maybe yeah very She just graduated from school. She's in our, we have an associate program. And what did she say? No, she was just asking me how I was here and everything. I'm like, you know, just don't give up, you know. Sometimes, you know, I was at that point, too, when I got out of school. I'm like, when am I going to get out of assisting? Like, you know, not that I didn't, you know, enjoy it, but at the same time, I was here to, like, do here. Like, it's what I wanted to do. But you have to. I'm sorry, finish. That's what you're saying. No, and I was just like, you know, you'll get to that point. And like now, I'm like... yeah it took me like a year and a half almost two years of assisting but it taught me so much from like everyone you just have to hold on tight and like get through it all and then once you get there it's like I'm glad I did it and you were at a time when there really wasn't like cut and dry and that's what between him and I probably what he was sharing his excitement with you is we would continue to try to make systems and structures and we had a loud people or opinions matter to us trying to run the business and we're like oh well she doesn't like it so we can't do it and that was the wrong opinion like no this is what we're doing this is what we're investing our money in why are we I know of course that was just the wrong opinion that we were listening to so we are now like following through with all the things we've always wanted to do like creating a structure for them so that the next group of people comes in and then they know when are you going to get on the floor? Okay, I need to do this. I need to do X, Y, Z and following through with it, not just saying it and having it like they have class every Monday now, like it's a commitment and the market's shifting. So remember we went through COVID when we couldn't find It was just a different market. Nobody was coming to work. Remember that? So now it's different. People want to be a part of something and have those structures. I feel like it just makes it so much better for me, for him, because nobody's sitting there like, when is this going to happen? When is that going to happen? It's like just... cut and here you go uh this is what you need to do okay where did what did you do like sam at the village uh i was like oh what are what are you gonna be on i'm i'm ready like i like to push people i'm like let's go baby you're ready girl let's go i've seen you don't tell me you can't do it because you're so good and i get so hype i'm like well i never knew you could do that and um i'm like okay well when when does what is it happening and she's like well i have to do she has to get certified in short hair and so like she knows what she has to do and that just makes it that makes us as a team a company Yeah. I mean, it is good because like I said, like not everywhere provides all these classes and all these, you know, yes, at the beginning you're like, oh my goodness, like I have to go through all this, but it's worth it. And, and, and hopefully, and that's where like feedback is so crucial and important. Like, we're trying to create it so that like, yes, it's a lot, whatever. And it's only like a couple hours on a, like a month. It's not like before where you didn't even know what you were going to be doing. Is it four hours haircutting class? You know, it's like, uh, it's, it's an investment, but you're going in and, um, hopefully it, I want it to be stuff that you're like learning from immediately, you know? Um, and so now create, it's almost like, uh, um, like a, I'm trying to think of the word, like a curriculum. Like, so here, this is what you're learning first. So then you have that. Okay. Onto the next, you know, so you know what you're expecting. Yes. And then, um, creating it. So it's, Sarah from the Village. You know Sarah. I forgot she worked here for a while. That's my girl. She is a part of the program now too. I will never forget. Sarah is a stylist. She lives in LaBelle. She drives an hour and a half every day. She has worked for everything she's had here. If you ever see her, she kind of has resting... bitch face. But she's not. No, she's not. She's really like a big teddy there. And so she literally told me one day, she was like, I want to be involved in the classes. And I was like, okay, go for it. Like, what do you want to do? And she has worked her way, like, she's a part of it and wants to make it better. And it just makes it more exciting to see it happening. And Jen... who got, remember, Jen was probably, for starting, Jen is the main person, our main teacher, who came from Paul Mitchell, who was a teacher, learning leader there, then came here, and she went through a lot of adversity because there was that was that adversity. I'm saying, cause nobody would let her do it. Like she's just trying to teach a basic haircut and everybody's like, no, you didn't do that. Right. You know, it's like, it's a one length haircut. Let her calm down. The poor girl. And then it was confusing. Cause it would be like, okay, so who do we listen to? This person told you this, this person told you that. Oh goodness gracious. I was getting nervous. So, and Jen has made it through all of that. And that's what I'm saying. It's just such a bad, like that energy is gone. Like now Jen has, like she has always had the best intention and of course you're going to listen to feedback but We have to have a fluid company that's all working together. Yeah, we're all a family and all work together. And trust on and respect each other, like feedback, whatever. So I'm just proud of them. They're doing so good and I'm so excited. I'm so excited Hannah's back. I'm proud to see how much you've grown. I can't wait for the season because I'm a bookie. I'm ready. I'm like, this summer has been... You're in your era. She's in her era. You have like a smile, like you just look happy. I am. I mean, I've always known this is what I want to do. And I know coming back, like right now it's slow and it's been a little harder for me to be like. September's the worst month of the year. But, you know, I'm just like excited for season to be here. I mean, I love doing hair. That's what I'm here for. And to make clients feel and look good. Yeah. I can sleep at night.

SPEAKER_01:

Yes. I'm

SPEAKER_00:

that person that something goes wrong or something. I'm like, oh, my God. Is she happy? Oh, my gosh. That's like Mackenzie. So bad. She'll be like two days later. do you know if, so, so, um, did I cut it? Did I cut it half a quarter of an inch too short? I'm like, dude, no, they loved it. Did you not see their smile on their face when they told you they loved it five times? And she's, you know, you just constantly, or you'll go home and maybe I should have used this, you know, whatever. And I'm like, how do you, you gotta let it go. You did your thing. And, and hopefully my, what we were talking about earlier is that hopefully we create a, well enough relationship with the guests so that they feel comfortable to tell us if there is something. And then you don't have to worry about that later because you're creating that door where they're like, I don't like this. They feel comfortable to be like, you know what, let's change this. So that's... And then you don't have to stress about that because you know, you're like, they'll tell me don't tell me but you know I mean regardless you're a hairstylist you're so I'm like oh my god you know still still no I know was it blonde enough yeah that's just your brain how it's gonna be it is that's you know all of the above but well thank you so much thank you for we got her to talk everybody yes I would've never done this you're actually pretty good at it good job I would've never done this two years ago just saying I would've been like a nervous wreck so proud Thank you. Well, thank you. You did great. Yay. Like, I was, I started to become very cynical as well. about certain products because I started to think because I did experience where I bought something a couple things and I was like man everybody's just selling crap now like and it's crap but I realized that not everything is like some things we just aren't recommend don't come up on Amazon or they don't come up when we search for it so they're helping us solve problems that we didn't even know could be solved like it's it's

SPEAKER_02:

Well, those are the ones you believe. Those are the ones you follow. Those are the ones you stay with. The ones that don't sell out to something else.

SPEAKER_00:

They're just for the buck.

SPEAKER_02:

And some of them, if they sell out for the buck, they sell out for the buck. I still

SPEAKER_00:

like your content anyway. That's just a part of the world. That's the world we live in. That's human nature.

SPEAKER_02:

They got to make money somehow. You know, people complain about free content on YouTube. Well, or an ad on free content. It's free anyway, so don't watch it if you don't want to watch the

SPEAKER_00:

ad. Well... This is probably jumping forward. However, it's just very quick based off what you're saying. There's this whole... It's been going on for a couple weeks. So the girl that started it is a phenomenal marketer. There's a New York influencer, Hallie Kate. She's like a fashion girly. And she had this boyfriend. They broke up. She was at this influencer event. This girl was like, oh... She found the boyfriend... Ex-boyfriend in the girl's phone. She messaged the guy. They went on a date. The friend, the other influencer of the fashion girl or whatever, they got caught by followers. Followers brought it online. Then the Hallie K girl made a video saying, my friend who I was just with yesterday went on a date tonight with my ex-boyfriend. So it turned into this whole drama.

SPEAKER_02:

Got them all a lot more followers too,

SPEAKER_00:

right? Well, yeah. Right, but this happened a year ago. This is what's amazing. That happened a year ago. I couldn't figure out. I'm like, why are we talking about it again? Well, because the girl has been dating. The girl and the guy got back together, and he was on her podcast. And all of a sudden, people started bringing it back up. Well, the red-haired girl, that's the girl that went on the date with the guy. When he went on the podcast, she decided to do a bunch of TikToks saying what their date was like. And she is like the ultimate... She's like, well, he was so sweet and he... Are

SPEAKER_02:

they still friends?

SPEAKER_00:

No. Now they're doing their whole feud online.

SPEAKER_02:

Oh,

SPEAKER_00:

good. And the girl is freaking... The red-haired girl, the villain, is like blowing up and is actually... It's kind of brilliant. She's turning into... But she's making followers. She's not doing...

SPEAKER_02:

Yeah, because it's

SPEAKER_00:

drama. Watch me blow dry my hair. And she is reality TV. It is reality TV. And actually, Bethany Frankel had probably such an interesting take. She was saying how once you put something on the internet, you don't know how anybody's going to react. We could be sitting here talking about something that we think we know how... It's going to be taken. Once it goes on the internet, the internet's a different world. Like you have so many different minds. So Hallie Kate posted that video calling that girl out. Well, once you put it out there, it's there for the internet to take. Like you let that out there. Now everybody's, this is what it's turned into. So even if you didn't want now she's gaining, the other girl's gaining from it. That's what happens when you put it out there. You don't control it. And that's a part of the gate. It's reality television and TikTok. So that

SPEAKER_02:

could be the millennial Gen Z update. So if you want to follow some drama, if you want to follow some drama,

SPEAKER_00:

there's the people to follow. It's super interesting. Sorry. Yes, that's for... No, don't be

SPEAKER_02:

sorry. That's a segment, right? Millennials are looking to follow some tea.

SPEAKER_00:

There's some tea. Get some tea. Oh my gosh. You have to go and look at this girl. You have to look at her. Maybe Zach will put it up on here. Fascinating. You've got to just watch her talk. She's like a villain.

SPEAKER_02:

There you have it.

SPEAKER_00:

She's profiting off of it. She did. Wow.

SPEAKER_02:

This is an episode that is one of many. We've got more to come that are going to feature... Spotlights on great people and people you're going to enjoy hearing from. So if there's anybody out there that you'd like to nominate to have us have a conversation with or you'd like to know more about who's a special person who makes your life better or makes the lives of people around them better, let us know. You can put something down in the comments and tell us about

SPEAKER_00:

it so we can add them to it. Or also somebody that you know in life. I think that we should do that too. Yeah. spotlight good people that is a good person that maybe needs to be loved, that wants to come be pampered. You could also put that down that deserves it, that probably is a giver.

SPEAKER_02:

Yeah, so we'll bless them with some love internally and externally. We'll give them a makeover. So anybody who needs that in the world, let us know about that. Or... If there's somebody who you'd like us to have a chat with on here that deserves the spotlight, maybe they're too humble to even talk about it, but if you nominate them, we'll get them on here and have them shine like they should.

SPEAKER_00:

And over the summer is when I feel like we always get the opportunity to, because we have the time to, and we encourage our team to-

SPEAKER_02:

September, slowest month of the year, hurricane month. Most people leave. It's the slowest day of the year right now. If you walk outside in the salon right now, it looks like

SPEAKER_00:

a Sunday. Yeah, it's hangout time.

SPEAKER_02:

With opportunities to bless people right

SPEAKER_00:

now. And then it creates good energy when we're doing good- And that's when we did, we just did our, we did 900 princesses, I believe. 1,100 now. 1,100 princesses. Wow. And quick story on the princess thing. Very quickly, I have to say, so my, we had been discussing what are we going to come up with? We got to have something for this time so that keeping the stylist's mind about doing hair instead of the T, you know, like keeping them focused. moving excited and excited about hair. And he was at a, I think, Buff City Soap or something with his wife. Shout out to my stepmom. And he was like, oh, there's so many kids here. There's so many kids here. He's like, we should, we got to do this. We got to do this. And then I was just so shocked how, sometimes we'll have ideas, but they're just, we don't create it into fruitful ideas. labor you know and within that week he made up this little thing and we barely sent it out to everybody like nobody really knew what was going on we were just kind of testing the waters sometimes we'll test the waters and post things and see who sees it and Overnight, it started getting booked online. And, you know, we obviously had then created that created the Princess Days. And we did eleven hundred little girls got to come in and be pampered and get tinsel blow dry style haircut. And being a part of that, it really was an awesome experience. Because how can you have a bad day when there's a little girl?

SPEAKER_02:

Well, these little princesses, I think the biggest thing out of it, more than anything, was the fact that every woman should be treated like a princess. And to have these little angels, 1,100 of them over the course of two months, be in our... home getting pampered and loved and treated like a queen or a princess for their own self-esteem if it impacts just one person in a way that they feel good about themselves that their own self-esteem is impacted so that they realize that they don't always you know with social media now it's I can't imagine what it's like for these young girls to have to always be comparing themselves away because social media is everywhere and it's a part of their lives that they're always looking at what someone else who's being admired looks like and thinking they should look like that and the impact that has on them. And if we have this chance to impact their life in whatever way possible so that they feel pretty and feel good about themselves. And that was the greatest thing. A selfish thing that I got from it is I hope we're making a difference in their life to have them feel loved, appreciated, and that they're just perfect just the way they are and bring out that inner beauty in them. So that was a cool thing that we get to do, and we're going to continue doing it. We'll do it every summer anyway, but we offer that package now anyway. We just did that for free this summer

SPEAKER_00:

over the last two months, just the end of it. People are like, okay, well, why? Why is it free? I mean, I can't tell you the amount. I've had this phone call repeatedly over and over because people would call. Why? Again, what's the catch? What do you guys want? Do I need to sit through a promotional? Is this a timeshare? Yeah, it

SPEAKER_02:

wasn't a timeshare. It was just literally, we've got time to do this and we want to be able to give to you and especially moms out there who were pregnant Unsure what to do with their kids over the summer because sometimes you run out of things to do and a camp runs out. Now what do I do? And you need some time. They were making soap at the soap place. That's what I saw. They were paying to make soap together and having a good time at it. So what could we do? And we'll talk more about that. what we're going to do with the birthday parties, the princess parties that we'll do on the next

SPEAKER_00:

episode. I think there's such a need in this. Uh, you know, I grew up here and yes, there is more stuff to do now, but everything costs money nowadays. Like I'm thinking about me and my kids over the summer. You can't go out of the house without spending a hundred bucks, 50 bucks. If you're going to do something like you have to. And, um, so it was nice to be able to, um, It created such an experience. I mean, I had fun with every little girl who came in here. They're so freaking cute. They would come in in their little princess dresses, some of them.

SPEAKER_02:

Princess slippers.

SPEAKER_00:

Oh, you could physically see that child's eyes just shine. It was the cutest. It was so amazing. And it was such an interesting... I have to say one more thing, I'm sorry. But it's super interesting... So when we first put this out, he put it out online just to see, and he's texting me and he's like, Oh, S H I T. It's being booked. And, um, I'm like, okay, well, cool. Like we can have it be booked. Well, the problem is, is that there's, um, 55 employees who don't really know what we're doing. They, I mean, they knew about it, but they didn't know we hadn't set like parameters of what needs to be done. Cause we weren't really sure who was going to book it. And so, um, A mom, and shout out to Naples Moms 2.0, I believe, posted in there thanking us.

SPEAKER_02:

Facebook, a group?

SPEAKER_00:

Facebook, yes. They have a lot of members in there. A mom posted thanking us, and another mom said, oh, it wasn't really all that great. And we take, as a company, especially online, we take... feedback very very seriously well

SPEAKER_02:

online or anywhere just online we happen to know about it so

SPEAKER_00:

that's why we were able to see it but of course anywhere yes but then it was like right in front of our face because i'm sure people that's when people are allowing you to see it because i'm sure people just give feedback behind and don't say it to you we'd much prefer you say to us by the way um but so then i will never that morning it was like somebody sent it to my dad and then you can always tell like his little neck We'll get red on the back. And then he gets all, we got to fix this. And so we quickly put. We screwed up.

SPEAKER_02:

I mean, we screwed up. We didn't do what we promised. We failed in the first couple of days. We didn't have it set

SPEAKER_00:

up correctly. It wasn't even a failure. It was just that we hadn't communicated. We didn't do

SPEAKER_02:

what we said. And that's

SPEAKER_00:

all. We didn't set structure

SPEAKER_02:

up is what would happen. My fault. completely because we didn't roll it out properly, but we, in the first couple of days, the person didn't get what they were promised. And so they communicated about that and gave us a chance to fix it.

SPEAKER_00:

It helped, but it helped us because then it created, I feel like it made us better at it. So then we were able to do more because it created that whole, then, then we made a structure for it. Then everybody knew what to do and it just went off. Like it went awesome. So it was good. Um, that's why feedback is so important because we then were able to learn all What we failed on.

SPEAKER_02:

Yeah, we're not perfect. And we know that. And, you know, like there are times, you know, we're 110% and all the way on. And then there are... things that don't always go perfectly. So the only way we can get better is by getting that feedback and letting us know. I mean, I think that's one of the things I really, really value and I think is so important is that you love your experience with us and you love your experience about us. So if you don't have that experience, we want to know about it so we can do something about it. It's not just going to go in a suggestion box or, yeah, thanks for sharing. I don't complain at restaurants when I don't love my meal, where maybe I should, but I just have this feeling like, I don't want to be that person. I'll just not come back. I don't want to say something. It's uncomfortable. It's awkward. It's weird. Um, and what are they going to do anyway? So I don't. So

SPEAKER_00:

are you going to be a Karen? Am I being rude? What if they're having a bad, I can't say anything nowadays. I mean, it's horrible. I'm too scared to like, Oh my God, I don't want to hurt their feelings. So if somebody is building up enough courage to say something, but if you're not, please do say something. And, um, I even give you my number. You can text me anything. I like, I deeply care about our business so much that, and I, I put so much love every single person here. They're here that work here for a reason because they want you to love your experience too. So if, if, and sometimes we do have failures, you know, so we want to fix it though.

SPEAKER_02:

This wasn't planned, but since this is a segment now, we, we, It sounds like the thing to say, oh yeah, we guarantee and we promise and you're going to get the best. And if you don't, and when you don't, we mean it when that feedback really meant letting us know that you didn't love it or you want a few more highlights or, or your experience didn't go the way you wanted it to really, we, we will, um, we appreciate when you let us know. We love that kind of feedback. It's okay to let us know. Cause we, In most cases, most people go away and it's really uncomfortable to share what you didn't like or what you don't like for many people. So we mean it. It matters to us. Retaining you as a guest for life, like having you be a part of our family for life is what's most important to us. So that was a little unplanned segment, but that it came up. I wanted to make sure

SPEAKER_00:

that people know about it with us. And Ashton, I was like, I'm just so serious and passionate about this as well because I, and I always tell people like everything we do here is 100% guaranteed um so and people are like oh my god how can you do that you can't do that I'm sure you have so many people and that's what you would think that there is so many people complaining all the time we're giving out free stuff and the average human is a good person that is not going to do that so we that's not true at all I want more people to tell me when they don't like it like Ashton Earl you know Alex Earl's sister she just didn't know she had a sister Oh, well. See, I've been following her.

UNKNOWN:

Okay.

SPEAKER_00:

her sister just posted her nails and she was like, does this ever happen to you? I, so I went and got my nails done this morning. I hated them. So I went to another place and paid to have in the same day taken off and redone. Like I don't ever want that to be somebody's experience with us. Um, uh, if you did not have an amazing experience, if this was not your freaking Disney world, I, I, I, that's like my specialty. I love making things special for people. Um, please always tell us so we can make it, make you feel what you deserve because it's the best feeling.

SPEAKER_02:

And you can talk to anybody about that. So it's not like you have to reach one department or reach the manager or call the customer service division, customer no service division in a lot of companies. Anybody can help you. And anybody you speak to is a hundred percent empowered to make your experience great. So it's okay. So

SPEAKER_00:

thank you for letting me go on my tangent.

SPEAKER_02:

Thanks for tuning in. We will see you on the next one and give us some feedback on this too. Thanks for being a part of it. Have an amazing day. Love you.

UNKNOWN:

Bye.

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