From Weights to Worth: Redefining Women’s Power

What if your workout saved your spirit? In this episode, Holly Strickland shares the remarkable journey of building a women-centered fitness community where strength isn’t just measured in reps — it’s measured in how we show up for each other. As a Naples native and Burn Boot Camp franchise owner, Holly has cultivated a space that defies stereotypes: no competition, no comparison — just connection.

Her story speaks to something universal for women everywhere: the longing to belong, to feel safe in your body, and to be part of something bigger than yourself. Whether you’re chasing fitness goals or emotional healing, Holly’s story will remind you that when women rise together, there’s no limit to what we can lift.

Transcript

So my goal is to transform lives. But when you read these stories, yes, of course there's always gonna be a physical, something that's changed. Yeah. But sometimes it's, I gained muscle, or sometimes it's, I'm no longer on this medication. Mm. I'm now, you know, mentally I just feel so differently, or I'm just happier.

Someone comes in the front desk and we ask them, what brought you in? Obviously most of the time it's, I wanna get fit, I wanna get in shape, right? Mm-hmm. Well, what does that mean to you? Mm. Yeah, right? 'cause everybody, that means something different. Starting is the hardest part. Walking through the doors is the hardest part.

And then after that we got you. But you're not gonna go to Target and be like, hi, my name's Holly. You wanna be my friend, right? Yeah. So I feel like by has given women specifically a place to find like-minded women. I mean, yesterday I was running a building lap and two girls were, I was running right in front of them.

And the one girl said to her friend, doesn't matter how fast you go, just keep moving. And I mean, I got back to my desk and I had to like wipe my tear. I was Emotional. Systems happen when you're listening to your people and your people will tell you what they need. So if you're identifying the problems of what your people are going through, the gaps are easily seen.

And then you try to find a solution to that. I know that my staff, they're better than me now, which is the ultimate goal. So, hey everyone, and welcome back to the spotlight on good people, where we shine a light on the humans. We're making the world more compassionate, connected, and kind. And today I'm sitting with a woman who proves that when you plant seeds of service in your hometown.

They grow into forests of transformation. Holly Strickland is a Naples native who has turned her passion for fitness into a movement that has touched over 700 lives and counting. For nearly 10 years, she's been building more than just stronger bodies. She's been building an unbreakable community of women who lift each other up in every sense of the word.

And that's for real. I know that. I know those. I know those women. Your journey from UCF athlete to personal trainer to franchise owner shows us what's possible. When someone combines heart hustle and unwavering belief in putting people first, you've created a space where over 500 women come together with zero drama and infinite support.

That's not just good business. That's beautiful humanity. Mm. Your response during Hurricane Ian opening your doors as a disaster relief Center shows us who you really are when the world needs you most. Thank you for being living proof that success isn't just about what you've built. It's about how many lives you elevate in the process.

What an intro. Well, that's, oh my gosh, that's you. That's you. So I, uh, appreciate you being here. I've really been looking forward to having this conversation with you because I thank you. The people, I am a direct benefactor of the people whose lives you impact and that, uh, result, the result of that is it makes my life better.

Yeah. So you made their lives better and in turn they've made mine. Well, thank you. So I appreciate what you do. It's, it's surreal. I don't know. It's, it's surreal to hear that, honestly, because it just, it, you know, it's always been my dream just to make, make this world a better place. But it's really cool to see it all come, you know, full circle.

Yeah. Well, it's so clear. It's like really your passion. It's like really, you found your, your home. Uh mm-hmm. You do what you love obvi. It's obvious to me that you're doing what you love because it's infectious and it gets on the members, and we have a lot of them that, um, are living proof and, and how it impacts people.

So, well, thank you. And you're a native? I am. Which is, yeah. Rare. Yep. So your family moved here when you were nine months. Nine months old from New Jersey. Yep. And then we've been here ever since. I went to Orlando for school, for college, and then, and a Baron girl. I gotta get the right, right. Let's go. My husband went to Gulf Coast, so it's always a little fun rival that we still have, so, yeah.

Yeah. And uh, your family came here at that, so you were, so you're a Jersey girl kind of for nine months anyway, say. Yeah, but mostly, yeah. And your path, um, golf, so, mm-hmm. You had a golf scholarship to play golf in high school. Mm-hmm. Where'd that come from? Like how was that? That wasn't, uh, I mean, we lived on Palm River Golf course.

So growing up, that's where my, my mom and dad still live. Yeah. And I mean, I remember my same house you grew up in. Yeah. Yeah. Cool. Five years old. Well, they were in Willoughby and then Yeah, so the five, yeah. Um, but I remember just going out and hitting, you know, chipping and putting with my dad, and then he got us in my, my sister and I, um, got us in like the little golf tournaments there.

And then that just kind of continued through all the way through high school. And then, yeah, I got recruited by UCF. So what. What was that like during that time? Were you just solely golf? Did you do any other sports or what? Um, I was a gymnast, so gymnastics and then that kind of led to cheerleading. Just, you know, obviously kind of those that was, I knew at one point my dad's like, you're gonna have to choose between gymnastics and golf, and at the end of the day, golf is what's gonna get you a scholarship.

Mm-hmm. So, um, that's, we made that decision together, you know, and I, I knew that their, I mean, gymnastics was so expensive and so was golf too, but it was a, it was different at the time just 'cause they, Naples supports, you know, they have a really great support system for junior golf. Um, and I just kind of grew up through, I mean, specifically playing more in the summertime.

But then, you know, I think it's fall in, um, fall right? Is that's when they have gone, I think it's fall during, yeah. In high school. So. Yeah, that was, those were my two things. So you could get on decent courses, uh, before season, I guess, or, yeah, I guess. I mean, you know, that was all done through the high school.

Yeah. We were up at Hunter's Creek in Bonita. That's where we played. That's like your home course was, it was a great home course. Yeah. Yeah. Yeah. And they took, well, you know, really great care of us, so yeah, it was fun. Any other sports in any, those are my, those are my two things. Yeah. Two ones. Yeah. I mean, yeah.

Now has gymnastics helped in the fitness world? 'cause I know my wife was a gymnast too. Mm-hmm. Uh, we met at CrossFit. Right. And she, she can do, she's such an athlete and I don't know if that's a gymnast thing or what, but it seems like she can do a lot with that. Is that a good foundation for I would say yes.

Yeah. I mean with your balance and technique and, you know, there's a very specific technique when it comes to gymnastics, so, and, and golf, right. So, um, I would say yeah, that they probably definitely helped each other. Yeah. Yeah. She's a golfer. She was a golfer too. She didn't That's so cool. She could have had a golf scholarship, but those were her too, too.

I love it. Gymnast. That's interesting. Yeah, she still got her, uh, I don't know what you call 'em, onesies or whatever the things were, all the growing up through the years. She got boxes of the things. That's awesome. Were in the thing. Um, so that's, I, I like the, uh, the, 'cause she kicks mys CrossFit. I mean, that's the bottom line.

That is what it is. Like, not that I'm was ever an athlete, but she's really, she's got a beast mentality, which I, I love it. I think you have some of that too. So that's what got you where you a little competitive? Yeah, a little bit. Yeah. What was it? Um. Or who had the biggest influence on you growing up?

Your mother, your father? Was there somebody in your life that was like, who your, you know, I would say my mom and dad both had very different and positive and big impacts on me in different ways. Yeah. Um, my mom was, is and always has been the glue that's hold us together. You know? She is, she's just that all star.

She's just, she's, when you think of mom and you think of like a good mom, I, she's just, it, she's just awesome. Yeah. She always had all the pieces of the puzzle together for us, and I think she's a huge part of what my sister and I are who we are today. Mm. But I would say my dad, he, he was always pushing us to do more and better and um, you know, he always wanted.

What was best for us. And I don't think at that time, you know, when you're a parent, you don't. Now I'm a parent. I realize like he was just trying to make us better. Yeah. You know? And at the time it was like, why is he like this? You know, why does he always, we have to go practice? And um, but I'm so thankful that he always pushed us to have a higher standard and to wanna do better.

You know? I mean, both of us would not be where we are today without the two of them. 'cause they're just the best. Now how are you? And your sister different. So my sister is 18 months older than me, um, and she's, uh, she's a soul to me. I don't even have words for her. She's just great. But we look a lot alike.

So a lot of people think we're twins. Hmm. Um, how are we different? Um, so as I was always, everyone always thought I was older. 'cause I would be the one that would always go and talk to everybody and she would just kind of stay quiet and just let, she's like, whatever, I'll just let Holly do her thing. Um, but she's now in like the hotel and hospitality industry and so she, she's gotten to the point that she talks to like everybody now too.

Mm-hmm. Um, but I don't how we're different. I mean, I would say our core values are very similar just in what we believe in, in life and like what, you know, our drive and our success I think are very similar. Um, she's maybe more creative than I, I don't know. Like I would say from. Yeah, it's, that's a question I've never been asked, but I would say, yeah, that we have a very different strengths.

Um, she's my best friend. I, I have, I have like the most, I only have amazing things to say about her. That's awesome. But I, yeah. I don't know how we're exactly different, but we are very different. How would your mother describe you? Oh, I have no idea. Hmm. I think my mom would say, um, that I'm warm. I would think that she would say I'm outgoing, that I could, you know, talk to a wall just like my dad.

Just that I'm organized. I would definitely say that she would say that my sister's not as organized as I am in that. So that, that's our main difference, I think. Oh, yeah. Okay. That, that's the thing I was kind looking for on the clean one. Yeah. Okay. Yeah. Yeah, yeah. Yeah. Okay. Yeah. Um, yeah, I don't, I don't know, um, loving, I'd say my mom would say, I, I don't know.

Yeah. That's interesting. I never asked that question. So, uh, around, because I, I think some of your strengths as a being an organized or meticulous about things Yeah. It seems that you are, has really benefited the business mm-hmm. Or your business acumen or your ability to be successful in business. Yeah.

I, I think so. Um. Yeah, I, I feel like from an operation mindset, so in the franchise, they have us fill out these different, like personality quizzes, right? Mm-hmm. So my husband's technically a franchise partner as well, so he's an owner as well with me, but he's a firefighter, so he's not technically day-to-day involved in operations.

Mm-hmm. So he's the person on paper when we filled out this whole, you know. Quiz that he would be the CEO, he's the one who would run the bus. Like he'd have the vision for the business. He can see long-term vision, you know, all the things. I'm the operator, so I'm the person that A CEO typically hires.

Mm-hmm. Um, so I'm the one who keeps the list. The to-do list is like, you know, organizing all of our stuff. The, you know, our quarter quarterly meetings or annual meetings, annual planning, all the things that's like, definitely in my wheelhouse. Um, but when we have big decisions, I'm going to him saying, okay, hey, how does this look if we're looking, you know, in the distance.

Mm-hmm. Um, 'cause I can really see, I can see three to six months very clearly. I can get a plan for it, I can execute. Mm. But six, 12, you know, five years from now, I, I can't, I can't imagine what's gonna happen then, you know. Mm-hmm. And he's like, well, we're gonna, this is our goal. And I'm like, okay. I, yeah. I don't have that vision.

It's just interesting how we are so different, but it definitely helps to have the balance. Mm-hmm. Um, between the two of us. Well, that's sort of. Because you were, you were on the ground floor of Burn Boot Camp. I mean, you were mm-hmm. You knew the founders before. Yeah. Tell me a little bit more about that.

Yeah. Just so that they can hear that too. Yeah. So, because I think that's kinda cool story. Um, Devon and I, um, he was at a gym in Naples and I was at the like sister gym. So we were at the two gyms together. And Devvin is the current CEO, uh, he, his current visionary, but vision, but his wife is the CEO. So they've has burned the whole thing Yeah.

Of the whole franchise. Okay. So there's 350 plus locations open. There's 500 plus signed on. Yeah. Um, it's just become huge. We were number nine in the company open, first one in the state of Florida, so definitely. Wow. Some cool. Yeah. But definitely at the ground is for sure. Yeah. Um, so he, you, you were working out, you were training at.

I was training at Naples Family Fitness, Uhhuh. It was lifestyle at the time. Okay. And then he was at his sister gym. Okay. And then there would always be like a monthly call, and at the end of that monthly call, it would, you know, say who was in the top and who was, you know, kind of going back and forth.

And Devin and I were typically number one at each gym going back and forth of who was gonna be number one in Naples. Mm. How did they measure that? What number one, what It was revenue. Oh, okay. So, so the who, your, your members? Yeah. He had personal training. Yeah. Clients. Oh, okay. Like how many I had, or, you know, how much revenue?

I, I had a bootcamp at the time. Okay. He had a bootcamp at the time, so it was like, who was bringing the most amount of revenue? I got it. Okay. Okay. Um, so we, we knew each other's names. Um, we did have a mutual friend, like, so a mutual friend group that we kind of got introduced through as well. And then, um, you know, we always joke back and forth that like, he was, he would come to the other sister gym and be like, what is this girl doing?

You know, and I'd have my little computer up, I'd have a table set up, like, you know, set up, you know, sign up for my bootcamp, all this stuff. So. Long story short, we became like, you know, friendly rivals and we're always cheering each other on for sure. But mm-hmm. I mean, we did sit and talk about like, could we, you know, leave these sister gyms and do this together?

So that was a conversation. In the meantime, his wife got a promotion with Kellogg's and moved up to North Carolina. So they, the serial Kellogg's? Yeah. Okay. Yeah. So she got, you know, a big time promotion. So he was like, all right, well, I guess I'm going with her. And so they moved up there and he was like, well, I'm gonna start something in a parking lot and see what happens.

And that's where Burn Bootcamp was, you know, started. So from there, he, I mean, at one, I remember walking on Golden Gate Boulevard one day, and he's like, called me and I'm like, well, what's Devin need? You know? Mm-hmm. And he was like, I'm gonna franchise, I'm gonna open, you know, I'm gonna open these, I'm gonna do this.

You, you need to do it with me. And I was like, okay. You know, like it was hard to leave where I was at. Yeah. A I was comfortable. It's hard to make that jump to go on your own. It's like. Can I do this? Yeah. You know, that, that is a very scary, you know, taking on a lease and knowing all these terms and all the parts of the business that I honestly didn't feel I was qualified for.

Mm-hmm. Um, I was, you know, 25 at the time I was just got married. It was just, it just didn't feel like that that was in the card to me. I mean, how, where do you get this money from? Where do you get a loan and, you know, all the pieces of the puzzle. So fast forward, um, a location did end up opening here in Naples and I did end up going in and partnering with the, that couple that was there.

Um, and then, I dunno if you wanna talk about this part, but kind of moving past we, um, why did, why did you do a partnership? So when they, uh, the couple had, Devin had told them that I was here in Naples and that, like, I would, you know, I wanted to open a burn here. Yeah. Um, but it probably wasn't the right timing for me.

So, um, when I went in with them, I said, listen, I would. I will come in as the head trainer, but my negotiating, I'm gonna bring all my clients with me. But my negotiating power was, I want, I want a percentage of business. Yeah. And or to do the second one with you. Yeah. So, you know, long story short, the second one hadn't happened yet, and it just kind of ended up just to go in a partnership opportunity.

Mm-hmm. Um, and that partnership did go bad. Um, you know, I, we didn't have a history together. We didn't have a, a really, a relationship prior to that. Yeah. It's like getting married without court, having a engagement period. Right. Yeah. Like, there was no time for us to get to know each other. Yeah. But, um, and it really truly wasn't me.

The, I would hope it's not me, but like, you know, their, their relationship didn't last. And it was kind of like, okay, how do we all break this apart? So in the middle of that, there was a time that, you know, they ended up suing me, trying to get the part of my shares of the business back. Yeah. Um, and essentially saying I wasn't doing my job.

And that's like what the whole lawsuit was around. Wow. Um, and this was, I was served when I was five months pregnant with Maverick, and he's now almost eight. And then, um, I was removed from the gym, so I was not allowed to go in there. And it was brutal. It was a brutal time in my life. Removed from your passion, which is what you loved you were doing.

Yeah. And I felt like I was doing my job, you know, like I felt like I was doing everything right. Yeah. I feel like I was doing, they were actually, the couple were not even here at the time. They were on the other coast, opening other locations. So it was, it was a very difficult time just to feel like you're, you know, everything you worked for is like taken away from you.

Yeah. And I had a hundred mile non-compete. I couldn't work a hundred mile non-compete. A hundred mile. Wow. That's a big one. That's a big one. Yeah. And it's all I knew. Right. I just went to, I went to school for that, you know, I had my bachelor's degree in sports and fitness. Like that's, I didn't have another trade that I could Wow.

You know? Yeah. But, um, I mean, I remember my husband looking at me and being like, Holly, you did nothing wrong. Like, we're gonna fight for what's right. Mm. And he's like, and if we lose everything, we lose everything. Mm. We'll figure it out together. Mm. You know, it was, I mean, that whole part of our relationship and our marriage, it, it made us rock solid.

Yeah. I mean, it truly did because if we could get through that, we can get through anything. Yeah. You know? Yeah. So, but yeah, so from there, um, I got the gym back when my son was 1-year-old. One years old. And, um, on his birthday. On his birthday, yeah. Yep. Which is wild. Which is also, I had my son on my mom's birthday, which is just such a cool, yeah.

Um, and that was in what, 2018? Yeah. So been sole one since then. So it's just, it's been a journey getting there. Well, you know, I, I, I'm glad it came up only because adversity, uh, in, in the anyone who's an entrepreneur, which is a term now, but anybody who's, uh. You know, following their passion or their dream and having a business.

Um, every day there's adversity. Mm-hmm. Like every single day there's always something. It is the highest of highs one day to the lowest lows the next day. Yeah. Like in 24 hour cycle, you know? Yeah. On top of the world. And then, and yeah. It's almost like social media, right. People see the highlights of your life, but they don't always see the parts that the, the hard days.

Yeah. You know, there's so many hard days and when sometimes when I hear, like, even being here with you today, it just reminds me of what, why I do what I do. Mm-hmm. And that those hard days are worth it. Yeah. Because I don't think that people don't see that, they don't see the conversations behind the scene that just break your heart, even if it's with an employee of someone you love.

Mm-hmm. It, you know, it's, they don't see that, they don't see those, just those sleepless nights that you're tossing and turning because. Of whatever, A, B, c, you know, whatever's going on. Always. There's always something, something, you know, keeping out. Yeah. So, um, yeah. Yeah. And you making that jump from, you know, you had a secure position, you had a good client base.

Mm-hmm. You were doing what you loved and then you had to make this decision to this leap into, uh, you know, signing on to tell this guy, I'm gonna give him 10 grand a month for the next 10 years, which I don't have and I have to create. Yeah. Yeah. How does this happen? Right? Yeah. It's scary. Yeah. It's so scary.

Yeah. And then, and then where we live, uh, not only, you know, do we have pandemics, but we have hurricanes, uhhuh, which uh, affect everything, the flow of operations. And we've had more of them in the last 10 years than we've had in our whole lives, I think. Anyway, so I know it's been wild. It adds a whole other dimension to this.

Absolutely. To the thing. So, yeah. So there's some grit and that's why I also love to. Have this opportunity to talk to people who take those risks mm-hmm. Who are willing to, um, put everything on the line. Yeah. Which is what you and your husband did. We're just gonna mm-hmm. We're just gonna go all in. Yeah.

Whatever it takes. And fight for what you're passionate about, which I think is special. Yeah. It is. Def it was definitely not easy. I will say, say that, you know, I'm not a risk taker. I, I like to, this is what's secure. We know that this works. We can do this. Yeah. Why are we doing that? You know? Yeah. That seems so scary.

Yeah. But, um, I'm so thankful that I did, I'm so thankful that I did, you know, we fought through it and, 'cause I remember telling Justin, my husband, like, babe, well I'll take my talent somewhere else if this isn't what's meant to be. Yeah. And I'm not supposed to be doing this. Like, I can, I can go find something else.

Yeah. Like, no one can take away my talent if, if, if I have a talent for this and I have a, a true. You know, I have, this is my passion. No one can take that away from me. Yeah. And he's like, right. He goes, but they, you, you just, you can't just take what's being taken away from you is more than that. You know?

It's, it's, it's, you have to do what's right and you have to fight for what's right. Yeah. Um, yeah. It's one of the biggest lessons I've learned in my life, for sure. Yeah. Well, you have a lot of, um, grit and determination to get through all that, but I love that you, I, I'm grateful that you did that because I, the people, I've been blessed, the people in my life that, and the way you've impacted them, it has had a significant, it's why I've really looked forward to having this conversation with you.

Yeah. Because there clearly is something special about you and what you've created this community of people who, um. Who gets something that I don't even think is, is in the promises of what you deliver to people. I don't even think it's in a con, I don't even think it's in Right. I don't even think they knew they could get this when they signed up there.

Mm-hmm. Because, you know, people hear fitness and mm-hmm. Working out as one thing, but the benefits of that are so far reaching and, you know, you say have 700 members plus, uh, the impact is so much more than just those 700 we were talking earlier. It's like their, their families. Yeah. Their children. Yeah.

Their parents, their coworkers, their colleagues. It has such a lasting impact on so many the ripple effect. That's extraordinary. It's amazing. You know, it's funny 'cause I was talking this recently to somebody about how, like, you know, someone comes in the front desk and we ask them, what brought you in?

What are you here for? You know, um, and you know, obviously most of the time it's, I, I wanna, I wanna get fit, I wanna get in shape. Right. Well, what does that mean to you? Mm. Yeah. Right? 'cause everybody, that means something different. So everyone comes in for typically something physical or a feeling, um, you know, I just wanna feel better.

Yeah. You know? Um, but then when you read these transformation stories like that, we, so we basically, we have a transformation Tuesday that, you know, we, we try to have as many, it's, I have an annual goal to have X amount a year. Oh. I think my goal is 18 in a year. So I wanna 18 what? 18 transformation stories.

Okay. So I want to have just an annual goal that I put up. So basically. We have like a, not like a, at the end of a camp, um, a picture goes on the wall and then you get spotlighted on our social media. But it's like, you know, year before and after and it has your story. Mm. Um, and it's just that you hit a goal, right?

Mm-hmm. And a lot of our members, that's their goal. So my goal is to transform lives. But when you read these stories, it's a lot. Yes. Of course. There's always gonna be a physical, something that's changed, you know, a lot of times there are. Yeah. But sometimes it's, I gained muscle, or sometimes it's, I'm no longer on this medication.

Mm. I'm now, you know, mentally I just feel so differently or I'm just happier. I mean, you can see a mental trans, you know, transition Yeah. In, in a phone call like you and I were talking about. Or even just in a picture of someone just looks happier. Yeah. It's just so cool to see that side by side, that it's not always a before and after of, you know, biggest loser style.

Right? Yeah. It's, it's a transformation of a, a mental transformation and how someone now feels. Confident and they, they weren't before. Yeah. Yeah. It's just, it's so cool. Yeah. That's the, the, the thing that I was talking about, Alexi my daughter and just her, I can feel it in a message that she sends me.

Like when she'll send me a picture, sometimes she'll send me a picture of her bicep and she'll be like, I got muscle. I got muscle. I love it. But she's, but, but the, the peace that she has with herself is so as a father, I just love to see her Yeah. Level of contentment with who she is and it's given her this new level of confidence Right.

That I never saw in her. It's so cool. And, uh, Mackenzie, who's her, um. I call her kind of a life coach together. They, she's just, Mackenzie's been a great inspiration for her and Mackenzie, I hope you've had that baby by now. We're all waiting. Um, who's in labor at the minute or maybe not. So the, the, the but the comradery that gets created there mm-hmm.

Is, is really special. Um, I was telling you about, I was at a restaurant and I saw this big group of girls come in happy, just having a good time pre-drink. So it wasn't like they were already little lit on drinks. It was just the beginning of their, and then my daughter came in to meet with them. It was a party of eight or 10.

And, um, it was a burn group that was doing a little outing together. And every one of the girls, I, they weren't, they all had different backgrounds. They all came from different places and they were just having this great time together. But the camaraderie of that group was really special. And just watching it happen and seeing the group like that, 'cause it's so cool.

Yeah. Yeah. I mean. I, I feel like, you know, as you get older, it's harder to find friends in terms of like, something that someone who has the same, it, it cannot be a background. Right. Like in terms of your career. Yeah. But just like the same kind of beliefs and you know, it's hard to go, you're not gonna go to Target and be like, hi, my name's Holly, you wanna be my friend?

Right. Yeah. So I feel like Burn has given women specifically a place to find like-minded women. Yeah. Um, in all different, you know, walks of their life. And, I mean, just, there's so many days that I'm in awe. I just sit at the front desk and I'll just, you know, I'll see a full camp go on. 'cause I still work out of the gym.

Yeah. And it's just like, how, how, how did this happen? How are we here? You know, it's, it's so surreal. Um, I mean, yesterday I was running a building lap and two girls were, I was running right in front of them. So they probably didn't see that I. You know that I could hear them or they, you know, they didn't know that maybe I was there.

Mm-hmm. And the one girl said to her friend, doesn't matter how fast you go, just keep moving. Mm-hmm. And I mean, I got back to my desk and I had to like wipe my tear. I was emotional because I wrote it down a sticky note and now it's at a sticky note. And I told her that. I was like, I had to write down what you said because it, it really, it touched me that, like, that that's how other women are encouraging that is what we should do as women.

Yeah. Why are we breaking each other down? Yeah. Like we, there's enough of that in this world. Hundred. So true. Like, we need to build each other up. Like, there, I just, it's so hard to see when you're like, when you do see it and you're like, you're better than that. Yeah. Like we, we we're up against enough, you know, like, let's make it easier.

That's hard for each other's. Right. You know? Yeah. Let, let's just make it work. Yeah. Yeah. So you do celebrate victories a lot there. I noticed that. Mm-hmm. I don't know if it's organic or what, but I know you have transformation Tuesday you call it too. Yeah. Yeah. But I do see a lot of, um. Acknowledgement around achievements.

It seems like there's just a lot of natural enthusiasm to lift each other up. Yeah. That's kind of built into the structure in some, some way. I think too, like we, you know, a lot of the women who were at Burn, either they wanted to be an athlete or maybe they were an athlete. And if you think about it, we always had goals.

We were working towards, we always had, you know, a tournament or you know, a game or whatnot. If you were in sports or even, even if you were in band, you had something that you were looking forward to. Yeah. And I think that like these accomplishments, like we do like, you know, 50 camps, so within a year, if you hit 50 camps, we're gonna, you know, we send you a little email, a hundred camps, we're gonna shout you out in camp 250 camps.

We ended up throwing them a party. So it's all these little accomplishments that, it's just, at the end of the day, it's all about consistency. Right? Just keeping people showing up. 'cause that's what we want for them, is just to stay consistent and acknowledge that they're doing that well. There's also, there's a.

A level of discipline there that I think is unique. And I've been talking to some of the members, Gina mm-hmm. Who's one of the ones that I know, like she said that there's a, a precision to the, the start time. Mm-hmm. The end time, what happens at the end, the conversation that there's a, there's a rigor, I guess is what it is.

Mm-hmm. Yeah. But, but that, that's good for people. Yeah. And it's nice to see, so we call it blue carpet experience internally. Mm-hmm. Um, so it's basically the standard that the headquarters, you know, team sets for each location. They do have secret shoppers that will come and you will get, you know, a secret shop on your blue carpet.

And it's kinda like the Chick-fil-A of, you know, of Burn Bootcamp. Yeah. And it's important that every location is the same every day. Mm. But of course, each location's gonna have their little touch and their little spice and like their, you know, I mean. We, I wanna start on time and off, you know, 'cause if not, I don't wanna disrespect someone's time.

Right? Yeah. So if we end late now, I no longer respect your time because you're gonna be late to your next appointment. So, but I think like the routine is so good for any of us. I mean, we just got back in school and I'm pumped just 'cause I want back. I want my routine back, you know? Mm-hmm. Seven 30 the lights go off, you know, like, or the TV goes off.

So, but yeah, I think it's good for us to have that, but it also like, to your point, it, people know what to expect, but it also like just holds that standard to, you know, continue to lift everybody up to Yeah. Yeah. I've watched Mackenzie and Alexi race out the door going, we're not gonna be, we gotta go in the middle of a conversation, just leave it.

They know they gotta be there. We cannot believe That's right. I love that. Yeah. Um, but what I think is interesting because you know, as a business owner you have also. Um, you're in operations now and you're not, uh, coaching. Mm-hmm. Right? So that trans, what was that transition like for you and how did you do that?

'cause I think that's hard for a lot of people in business. Yeah. So I don't remember what the exact, um, there's, it was something that the franchise did at one of our summits or, or you know, our annual trainings. But it was a four quadrant, um, worksheet, right? And it was like, like it, like basically you like it, you love it, you gotta do it, you like it, you're okay at it.

Maybe you don't have to do it. You, you like it, you hate it or you don't like it, but you have to do it. So anyways, it was like this four quadrant that basically broke it all up for me. And when I wrote it down that one year at like our annual planning, 'cause our leadership team meets once a year to go over the whole next year and try to plan out that year and like look at goals and this is locally or this is other, this is, this is locally uhhuh.

And so I make, I have my team, my, you know, two other leaders, they do this as well. So it's part of their pre-work going into that meeting. Mm-hmm. And I was like, guys, I gotta, I gotta tell you like I don't wanna train anymore. And they're like, okay. And I was like, if you look at all my jobs, like all the job description, you look at everything that like I have to do, like I'm no longer working on the business 'cause I'm in the business.

Yeah. Um, and I, there's so much of me that misses it. Like I miss being on that floor because I'm naturally a trainer, but. I know that my staff, they're better than me now, which is the ultimate goal. Mm-hmm. Right? Mm-hmm. I mean, it's just, I want everyone to be better than me. Yeah. Because that, you know, we only can rise each other then.

Mm-hmm. Um, but it, it was a transition for me. And, and still it's hard because I'm the only, you know, oh crap, no one can train. I'm the trainer. Yeah. And then I'm in the, you know, corner of the paper bag going, oh God, can I do this? You know, will I be okay? Um, but yeah, I mean, it always works out. Like I can, I can still do it, but it's just no longer my, you know, it's not my choice.

I, I really do love the operation side of it. Yeah. And stepping back into that to make sure, okay, all the checklist is everything that we're setting, is it actually working? You know, like sending, I mean everything from sending the quarterly survey to the staff and saying, tell me, tell me what I can do better, because I'm here to make your job better.

And I think that has just been. It's rewarding. It's hard. It's very hard, but it's very rewarding to, um, to make sure that everything is working right for them. Now, how do you. Is that something that you initiated on your own or does that come from corporate too? Which part? Which part? The survey of the staff?

Uh, no, that's something we do. Yeah. We send out like a love language survey when they get onboarded. Um, because what is that love language? Oh, they, okay. Tell me about that. Yeah, yeah, yeah. So we send like a, you know, tell me about you, like, you know, what's your favorite color? If you were gonna get Starbucks or Dunking, what are you gonna, you know, so that way if I'm gonna get a staff member, I need to like, I, I just wanna love on them.

They're going through something or something like that. I now have a list of things that I could create, like a little basket or get them a gift that would be according to them then. 'cause the, the love language tells you what, what their, well, the love language that, that's an actual quiz. They go online to fill out.

Okay. Um, and then they would tell us which one they are. But the other whole survey just gives us the information about them. Um, you know, what, if I was gonna order shirts for everybody, like I know their shirt size, you know, it's all of that. So it's just part of their onboarding document. Okay. Um, but the love language, I think it helps know how someone's appreciated.

Mm. And, um, how they're seen. Mm-hmm. And, you know, some people it is a gift and that, that's something I love to do. That's like my, I love giving gifts. I love making someone feel special, but if that's not something that's, that's gonna register to you, you're like, Ugh. She just spent money on mean, I, I don't really care about that.

That all I wanted her to do is take me to sit and just talk to me and listen to me. Right? Mm-hmm. So everybody's different. Yeah. And I think that that has helped with the staff just to understand how they're, how they, how they just work in general. Yeah. Yeah. But yeah, those are all things that myself and then my operations manager who I was telling you a little bit about earlier, I mean, she's also just a boss babe.

Like she's been, she's elevated our business so much since she started with us. Mm. Um, and she started as a member too, right? She started as a member. Mm-hmm. Yep. And then, um, she went to Child Watch, 'cause we have a Child Watch facility, so she worked in there as one of the Child Watch workers and then went to Child Watch Manager and then came to our front desk, and then now she's full on Operations Manager.

Yeah. How many on your team? 20. 20. Wow. Who's 20 girls? Yep. All female. Yeah. And female. Female. And members are all female. Female members are all females. Yep. Yeah. Yeah, yeah. Why has, um, your JMP been recognized as one of the top performers in the chain? Hmm. Why or how? I don't know. I don't know. I mean, honestly, I think, I think female only has something to do with it.

I definitely think that set us apart. It just has created a niche that's, um, that's needed. It know. I think that that's part of it. Um, you know, I, every day I show up and I, I don't want a member to ever feel like they're a number. That, that to me is like the worst thing in the world. I don't want them to ever be like.

Yeah. You know, I try to get there every camp every week to see everybody. That doesn't always happen. I mean, I, I have a family and a li, you know? Mm-hmm. My husband, he's 24 on, 48 off. So I'm always constantly with this mom guilt back and forth. Let's say what your husband does, 'cause he's a firefighter.

Yeah. Okay. Right. Yep. I make sure he's a fire firefighter. Yep. So, you know, I have his schedule, so every third day I am a single parent, and then I'm running, you know, Maverick around and trying to figure that out. But yeah, I mean, it's, it's been, it's been a really cool ride having those, you know, the, having the recognition.

But, um, it, I, at the end of the day, I think it all comes down to the staff. I mean, you have to have the right people. And they are, they have, they're just, they're awesome. Like, I think that's what it comes down to is that's why we're successful, is because the team, so somebody who's very detail oriented and organized.

What's delegation like for you though? Is it, is it. It's, has that always been easy for you? No, no, no. I'm, I'm a control freak for sure. Like, I, like it's, you know, I had the mentality, um, for a long time that it's just easier for me to do it. Right. It takes less time. I'm not gonna pay someone to do it. It's easier for me to do it.

Yeah. Um, and we, um, if it was a book that we, so leadership team reads a book and we have a meeting every Monday and, um, one of the books, or we usually do one a quarter, and one of the leadership books we read talked about like delegate and Elevate, you know, like how, like I can never fully elevate unless I am delegating.

Mm-hmm. Um, but I think it took my team getting to know me as well to know, Hey, you're overwhelmed right now. What does this week look like? What can I take off your plate for you? Mm. And those conversations happen every Monday, so we are aware of what that week looks like. To be able to say, okay, Natalie, Sam, those are my leaders.

Um, okay, you guys like, you know, you are training a lot this week. You have a, B, c, what, and it could be external too. Like, your kids have this and I know you have practice at this time. Whatever. I don't have a busy week. Can I help you? And, and learning to accept that help and for them learning to say, it's okay.

You're not failing by taking something, you know? Mm-hmm. Because that's what I recognized from them. They felt if they were taking something from like me that I, or vice versa, that they were mm-hmm. It was a failure. And I'm like, no. Like this is how we work together. Mm-hmm. Like teamwork has to be this way, that we have to learn how to like, take tasks off each other when, when we're busy or whatnot.

So. Yeah. Well, how do you think you've been able to empower your team? To emulate you because you not teaching. I remember the thing, I do remember when the breakup happened. Mm-hmm. The drama. Yeah. Um, was that you, like you were the thing, you were what the people wanted. Like there was this tremendous force behind who you were.

Mm-hmm. I remember hearing that from my sister and a lot of people that you was, it was about you and, um, so you were where the people wanted to go and be with who, who the people wanted to be with. So you have this way, so how have you empowered people to be your way? Like you, you've done a really effective job in that.

Yeah. Obviously because the culture is embodies you even when you're not there in the afternoon camp. Yeah. It's, it's a part of you. Culture takes time and I think it takes consistency. Like that's, I mean, that's the only thing I can say about culture in terms of, I don't know the other answer. I just think it's like trying to, it was always.

Like hiring the right people, like, you know, taking time to hire the right people. And if they're not the right people, don't hire you. You've gotta listen to your gut. And I've hired the wrong people before. Of course I have, you know, I'm, I'm still an ent, still a new entrepreneur. You know, it's not like I've been at this for 30 years, 20 years.

It's, it's still new to me. Um, but learning from those mistakes and learning, okay. Like how can we identify that gap earlier? Yeah. Um, but yeah. And I mean, in terms of just the, the gym, it's, it's, it comes down to the members too because they're, they're part of the culture now, which is just been great. Like, they're, they're supportive.

And, you know, the six 30 camp. And I'm sure your daughter's involved in this, like they literally help break down the gym and set the gym up for the next morning. It's not even part of something that the trainers do not ask them. It's literally like two claps on 2 1 2 and then they all start cleaning and organizing and helping us.

Mm-hmm. It's just, it's crazy. Mm-hmm. It it, and I don't know how that, all that part, like, I'm like, that's ama, I wasn't there one night and I was like, whatcha are you guys all doing this is amazing? Like mm-hmm. Because I trained a lot of six thirties in that, you know, wasn't happening five years ago. So that's, it's just cool how, it's just evolved even past what I imagined.

So it's cool. Does, uh, corporate look at you, try to emulate you? Do they, they use you as a resource for the other franchisees? So I've always put myself in that seat because I love it. I love mentoring and helping if I can. Um, so I was on, it's called the Franchise Advisory Council. So that's basically, it was 10 owners from all over the country, and we sat in a room with all the VPs, you know, the CEOs, you know, Devvin and Morgan.

And, um, they basically asked us what's wrong with our business and how can we make it better? And it, I mean, those four years were so ultimate, like, you know, it was just a really cool experience to, it was during the pandemic, so helping, you know, helping during that transition time where gyms are closing, you know, and how do we, how do we keep us alive?

Yeah. Like that was literally our goal to like not close. Mm-hmm. Like, close our doors, you know? Yeah, yeah, yeah. Um, I know you can probably relate to that as well. Yeah. I mean, it just was scary. Yeah. So, but that, I mean, it was. That was a really cool time in the career with that I've had with Burn. Mm-hmm. Um, since then, you know, they have, you have to naturally roll people off 'cause you Yeah.

You need to have new voices. I mean, that's important. Um, and then I went to the marketing advisory councils. That's just more like the marketing, the planning of like promotions and, you know, what we're doing for new people and how we're recognizing people. And then, um, currently I'm on the active wear line, active wear committee.

So yeah, I, I just like, I enjoy staying in the, in the know, but, um, I mean, I jump on a lot of calls with new franchise partners, just helping them through their issues. But I also think no matter, every phone call I get on, I learn something. Mm-hmm. You know, and I think like sometimes we always have to remember like.

We have to be, you can be the teacher, but you gotta be the listener too. And like listen for the opportunities of like, you know what, that's a great idea. We could do that. Like, or, you know, I just think that there's a lot of opportunity in que questions and meeting them as well, so, yeah. Yeah. Do you feel, you have the, um, are there ever any restrictions with being a part of a franchise?

Like you want to be able to do something that you aren't able to do Oh. Because of that? Oh, sure. Yeah. Yeah. Absolutely. I can't go and just print anything on a t-shirt. Mm. Has to be approved. Like the logo has to be approved. The clothing has, like, I I, we have to go through a certain protocol, you know, there's definitely things like that that are difficult, but I understand the why.

Mm. I understand that. If we don't do that from a brand standard, you know, someone can go in and a print person can make, you know, burn longer than it's supposed to be, and now it looks stretched out and weird and you're like, okay, well branding that makes sense. We need to have. It needs to be consistent to be a national brand.

Right? Yeah. Um, but of course there's, there's like always gonna be those little things that, you know, even if you understand the why, you're like, ah. But yeah, for the most part, like, I mean, if I'm complaining about a t-shirt, I think we're doing okay. You've also been able to incorporate, um, and I don't know if this is part of the success measures, but you have a, um, um, maybe, what would you call it?

Maybe like a swag conversation after each event or, or there's an opportunity for people, there's a discussion that happens at the end of each campus is correct? Yep. Camp about what? Um, within the trainers, you mean the staff? Yeah, with, with the, uh, members. With the members, okay. Yeah. That it like. Add-ons, upsells, things like that.

Or there's, I I, I've heard this before and I don't know if this is exact. I, I know my daughter's obsessed with everything. She has cups and all kinds of stuff. Yeah. So how does that work? Because you're good at it. So, uh, I'm not sure if you're referring to the feedback loops. Does that sound right or you, you're saying it, I'm like more like just that there's a structured conver there's a conversation it's had after each one, like about opportunities for people Yeah.

Or add-ons or whatever they're called. So, um, you know, every workout's 45 minutes long at the end of it, we do two clips on two, so we end the same, same way every time. Okay. Like you were saying. And then, um, the leadership team goes throughout our meeting on Monday. We basically say, here's what the announcements need to be for this week.

Okay. So announcements could be, yeah. It could be promoting a new product. It could be just educating somebody Yeah. On something or, you know, like, and it brings value to people. I know. That's what it's Sure. Parts of value conversation. Yeah. Yeah. But it's all about like, so we're all saying the same thing.

Okay. You know, so like, making sure that the trainers are. Um, just kind of, yeah. It's consistency, right? Yeah. Because if you come at five 30 in the AM and you hear something different at 5:30 PM it's like, which one was it? You know? Yeah. Like what's the actual Yeah. So that's, yeah, that's, that's, it's a, you know, it arranged or we get it all scheduled out ahead of time.

What other things can people buy when they're there? Because it's not just the membership, there's, there's, yeah. So we have everything from collagen to creatine to protein, to pre-workout to replenish, which is my favorite product. It's like a liquid IV, but doesn't have all the sugar. Mm-hmm. So like your hydration?

Mm-hmm. Um. Yeah, the, the retail is one of our members' favorite things. 'cause it's always, you know, coming in new and you have a holiday line and a Halloween line and all the different things. Um, so yeah, a lot of products and it's, it wasn't always like that, you know? I mean, I remember when it was like a few shirts and protein like that.

Yeah. You know, every year they've evolved and gotten new things. We now have something, this was built during COVID, um, called Burn on Demand. So you can download the app. And for, um, I think it's $30 a month as a non-member, someone can work out from their house. Um, and do, I mean, there's like over a thousand workouts in there.

Um, there's everything from stretching to technique to prenatal to, I mean, it, it's just phenomenal that they, you know, a mindset podcast. There's just all, all kinds of stuff in that app that now you can do burn from home. So like, if I don't go in the gym, that's what I typically do. Mm. Um, just, you know, you don't even have to have equipment, which is really nice.

Yeah. Just to, it's kinda like burn on the go, you know? Burn on the go. Yeah. How did you, um, get through COVID? How did, how did you get through that period of where we had to be closed and people were afraid to be around each other and all that? How, how'd you do that? Yeah. And I, I mean, I think we just, we won it.

I, I, I don't think that we had a plan. It was just day by day trying to figure out what we were allowed to do. What, you know, where that was the most tricky part. I don't know. I mean, if you would agree, but like the figuring out what the regulations were there, right. You're like, where do I go? What do I do?

What do I look was No, there was no standard. What am I allowed to do? Right? Yeah. And just was, um, and then you get chastised if you do something that somebody doesn't like, but you didn't know. You're like, I trying my best. Who's trying, right? Yeah. Um, we put, we put like Velcro on the floor, so, and we basically created box.

In each, you know, on the whole floor. And then we did have Zoom up, so that's kind of like we were talking about Burn on demand. Mm. So someone, if you didn't wanna come in the gym, you could keep your membership live and you can work out with us, you know, live online. Mm-hmm. Um, and then, yeah, we had like, I mean, initially it was like we had 18 spots and then we're like, okay, we can make this spots, you know, as we were allowed to get closer and all the things mm-hmm.

Things changed, then we kept just making the spot smaller until we were able to bring the, bring the, you know, Velcro off. It just is, yeah. It was such a whirlwind of a time. It's like, parts of me don't even remember it. Yeah, right. Because we just were trying to figure it out. Yeah. It just, every day was different.

Keeping us safe and keeping the sta it just was crazy. Yeah. 'cause there was no, there was no roadmap for, well, no, it's like there really is no book a roadmap for being an entrepreneur. No, there's not. There's a what's in release? How did you get that in your lease? What doing that, what does that mean? Uh, how did you handle the.

Did you have people who were calling saying, listen, I gotta, I gotta end my membership. I'm not using it now like this, the loss of revenue, like what do I do? Yeah. How do you handle that emotionally? That was hard. So I think the one thing that I always am gonna have to work on, it's just because it's, it's who I am.

Is it, it's very personal when someone quits for me. Yeah. Mm-hmm. Because it's like we invested, like, you know, we know your kids' names. We, we know what you do for a living and like we've worked with you on goal, very personal goal. It, it's just, it's a very personal, it just feels personal when someone, you know, quits.

I think during COVID it wasn't as personal, um, because it was just like, listen, I gotta keep food on the table. I don't have a job. You know? Yeah. And, and, but it was scary from a business perspective. It was very scary to be like, okay, are we gonna be able to do this? Yeah. You know? And can I, I, I continue to pay my staff.

'cause I wanted to, I, I knew that I needed to keep them there, so I was like, okay, here's what I can do. You know, here's the hours that you know, you. You guys all have to come in at this time. And I mean, it wasn't everybody, but kind of created different positions for them to be able to say, okay, you can come in and clean at this time.

So we are not all here together. And yeah. Yeah, yeah. You had to make stuff up like that. It just so tricky. Yeah. Yeah. Yeah. But it definitely formed a lot of the future stuff that we do today, which is interesting. Right. Yeah. It did have everything evolve in a new way. Yeah, yeah. A new way. Yeah. Yeah. But it was scary.

Um, you said, um, I just lost my thought. Hate that I had this thought, um, with COVID. Yeah, you were, yeah. I know that, that's always in my head now. The, you brought that up, right? Oh gosh. Where'd it go? It was, um, oh, I know what it was. Yeah. Because you said, see, you know, directly when somebody's done there, they say, stop charging my card.

Mm-hmm. I'm done. Like, you know, immediately I was thinking about in our business, like we don't always like, it may not know right away. Right. 'cause it's not like they have to tell you I'm done. Right. And, and that. Is impactful. I mean, it'd be great if we knew right away. 'cause sometimes we don't, they just stop coming and then we don't know for eight can't 12 weeks.

And that's so hard. Yeah. I never thought about that. But both are, you know, harder our way. Neither is better. Yeah. Like, but, but I still like, they're telling you like, I'm, I'm done. And you know. Yeah. You right. Like that's, yeah. I mean, it's something to deal with. We had, you know, you know, we have everyone's in, in some type of a contract, so at least we knew we had, you know, you have X amount of people on a 12 month or X amount, you know, but that also didn't stop people from just saying like, I can't do, like, there's not money.

They count if you pull it out like, my family can't eat. Like, it was heartbreaking to hear that, you know, like, yeah. Wow. And you're like, yeah, you never want to put anybody in that situation. But also if everybody were to quit, my family can't eat either, you know? Sure. Yeah. It's, it's like a, it's a, you know, double edged, so, yeah.

Yeah. 'cause just like your landlord didn't say. Oh, sorry. Take a break. Right. Or like, you don't have pay electric this month. Cool. Nobody said that. Right? No worries. We'll keep the AC on for you. Right. And oh, by the way, the, uh, cam charges, we made a mistake last year. We need an extra five grand, like our village landlord says, and you need a new ac, us ac and I don wanna see your inspections on my AC every quarter too.

I love that one. Oh my gosh. The struggles of that. I like, it, it, it comforts me to see others pain the same way because it's like, find the same stuff. The comfort of entrepreneurship. Yeah, yeah, yeah. Which there is none. But do they have a, uh, like a, a group meet, uh, a franchise meeting? Uh, or, or gathering each year or something?

Yeah, so it's called the summit. So it meets one time a year. Um, they just move the location around depending where you go. Um, typically a two and a half day training that you're, um, you know, just getting anything new. If we have like, like I was saying, the blue carpet experience, that's, you know, always.

That's just keeping it consistent throughout the brand. So yeah, they're always gonna talk about that and, you know, business and leadership and all the things of like how to read your p and l better and you know, like all those things. Yeah. So, um, and then typically we bring the leadership team. So the three of us would go, um, this year we brought one extra trainer, so we're kinda giving an extra spot that one trainer could go every year, um, or one employee.

So, but yeah, it's a, it's a great time to, you know, meet and talk and hang out with the, you know, other owners and other people who are in the same day-today grind. Yeah, yeah, yeah. And you get ideas from that. Absolutely. Yeah. It's good for that. Yeah. Yeah, yeah. It's cool all in all to get to, you know, they do like a big gala.

You get dressed up and if you get awards, you get on stage and yeah. So it's really neat. So your, we talked a little bit about your possibility of a second location. Yeah. Um. Yeah, fill us in on that. Yeah, so we have, I mean, obviously there's a need in Naples. I mean, everybody loves being fit and they, you know, they love burn.

So we've been trying to open a second one. Um, that one would be co-ed, which is a little bit different. I, you know, I think now we'd be able to have the husbands come to that one, which would be cool. Yeah. And, um, but we can't find real estate, so we're still kind of stuck at this like, just ground spot that we just haven't, haven't been able to find a spot that the numbers make sense.

Yeah. The rent is just too high or there's nothing available, so Yeah, it's kinda kind of catches at a stuck place. But, yeah, because yeah, you're not gonna, it's gotta be, it can't be in an industrial park. It's gotta be a nice, uh, right. I mean, even if it, it, if it were. There's not really in Naples, like we, we would need to be, you know, east.

Right. And there isn't, there's nothing there like there. Right. Yeah. Like I wouldn't mind being off a beaten path a little bit just 'cause we are established now. I think people know what Burn is. Yeah. But it's a destination. Yeah. But I, there's just nothing available. Yeah. Like the, you know, there's just, there's nothing on the market, so.

Yeah. And what is is so outrageously so I priced so insane. It's, yeah. I don't know how these businesses that go into these places do I know. Unless they just have a ton of corporate money behind 'em that just, I don't know, seem to keep paying. I'm not sure how that works. Yeah. I don't know either. It's just when I, I'm like, 'cause I knew the rent of like, you know, one of the locations that we were looking at and I'm like, how is that little place gonna make it?

You know? It's scary. Yeah. Like, wow. Okay. That's crazy. But how's the, uh, tenant turnover been in your center where you're at there? Tenant turnover? Yeah. Has it been, I mean, now since we've been in there, we've had pretty consistent, like, you know, a few places have come and gone, but for the most part they've stayed pretty consistent in terms of who's all in there.

Yeah. So, yeah. And it's, it's full in there too, right? Yeah, yeah, yeah, yeah. Yeah. At some point there's, there's only, there's only so many places to go. Yeah. Right. I know. Oh, this is a big one. 'cause we were talking about this too, and, uh, the, the no drama. Mm. So I know you're, you have a, you've taken a stand on that in a positive way and I, yeah.

I, like, I read this book called, um, the No Gossip Zone. And I loved it 'cause it really defined what, how gossip, what gossip is and how gossip can just destroy the fabric mm-hmm. Of a anything. Mm-hmm An organization, a family, a business, a business, anything like that. Yeah. But it's also one of the most, um, difficult things to, to manage.

'cause it's not like a. People don't understand what it is. So they have to be, you have to, they have to know what it is and the damage that it's being done with it and how to manage it. 'cause you manage women. You're, yeah, like our business, it's a lot of women. So, yeah. How do you do that? I mean, I would say this has been probably one of the harder, harder parts of me.

'cause confrontation isn't something that's always come natural to like, go to somebody and be like, Hey, we got a problem. Um, but now I think my mindset has switched that like, Hey, here's the problem. Let's talk about a solution. And like really going into it from a different angle of not necessarily this is what you did, but like, Hey, let's work on this.

So I think it takes a more of a positive stance, but I also feel that people now know that like, it's not, this is not the space for it and it's not welcome here. And if you're going to cause drama, like it, it, they naturally don't feel comfortable. Because people are just like, if you talk, you're talking bad.

They're just kind of like, why are you talking bad about her? Mm. You know? Yeah. And it, it almost like has pushed, its its way out naturally. And I haven't really had to do too much. Yeah. There's a few conversations I had to have early on just be like, Hey, you're gonna say stuff about me, like, you're not saying something right.

Like, this is not accurate information. Yeah. You know, and those people would leave and it's, it's interesting how that happens that they just leave on their own. And, and I don't know, that's probably not the common thing, but I think when I have started being consistent with addressing things and just saying, this isn't welcome.

Yeah. It can't live in that space. Right. It just can't grow. It can't, it's, it's not welcome. There's, and once you get natural, get that one person out. Sometimes you don't even know they have a bad seed. Yeah. Until they're out and you're like, oh my gosh, we can all breathe. Mm. And you didn't even know. Right.

You didn't realize we were all on eggshells. Yeah. You know, like, yeah. Yeah. That's amazing what that's like. Yeah. It's really weird that you don't always know that until they're gone. And when you do, it's like pulling a thorn outta your foot that you didn't know you had. Like, wow, I can, I can walk again.

It feels great. You didn't realize that was so uncomfortable. Yeah. Yeah, yeah, yeah. Yeah. That's unique. Um, but it's cult, it's, it's one of those things that's taken a life of its own in your culture, it seems like it's just become the way it is. Yeah. Organically. Yeah. And it's kind of from the inside out.

Well, like I was saying, even hearing that member say that to her friend yesterday, I'm like, wow. Like that is so like, you know, just keep moving. Yeah. You know, like I always say, come in wherever you are in your journey. If you haven't done anything in 10 years, like, come in, let me help you. Like, let's just start somewhere.

Yeah. Because everyone sees, again, the highlights of burn can be very hard. So can CrossFit. Right. CrossFit's very hard too. Yeah. But they can scale it. Sure. They can. We can scale burn, we can make it work for you. You just have to be willing to start. And, you know, that's always the hard part of getting, getting people in there is always the hardest part.

Yeah. Just starting. But once they're there, they love it. Yeah. Yeah. The, uh, well, what, what I've admired is that there definitely is this, uh, this bond that, that people have with it that mm-hmm. Becomes like a, a healthy addiction. Yeah. In a good way. Know, like a for sure. Positive thing. Yeah. I admire. Um, what about your systems that you've, have you always been a system?

Because I know you've kind of learn as you go here mm-hmm. Making the transition. Yeah. What have you done to create systems or how have you developed systems that, um, support the business in the way that it does? So I think systems happen when you're listening to your people and your people will tell you what they need.

So if you're identifying the problems of what your people are going through, the gaps are easily seen. And then you try to find a solution to that and systemize that. So that's where the quarterly, you know, survey comes in. That's what we send that out obviously once a quarter to the staff and then, um, members get a survey once a year.

So it's just listening to them and saying, okay, is this garbage? We gave some pe some people an opportunity to talk, honestly. You're gonna hear stuff that's like, Hmm, okay. Um, and not that I don't think it's valid, but sometimes Okay, if you're hearing it a lot yeah, then yeah, you have a real issue. But if it's a one-off, then that person needs a conversation and unfortunately I can't have a conversation with you 'cause it's anonymous and that's hard.

Mm-hmm. But, um, I mean, so that's for the members, but I mean, with the staff it's. You know, since it's so much more consistently, it's something that we, um, we call it IDS so identify, discuss, and solve in our quarterly meeting. And we're trying to go through and, and then make a system or set a goal for the next quarter of like, okay, we don't, there's a gap here.

You know, our people are all feeling A, B, C, and we need to help, you know, they're, they're confused, they're lost, whatever it may look like. Mm-hmm. Mm-hmm. Um, and trying to figure out how to get that updated. So I think just listening to the people. Yeah. How do you, um, onboard or train your team? What's the process for you?

So this is gonna be a Q4 goal for me. I mean, we, we have a good system. I think it could be better. Mm-hmm. Yeah. Um, I mean, the franchise does a good job of getting, you know, giving some basic, you know, guidelines of this is how, you know, you, you come in the morning, this is what you do to open, but every location's gonna be a little bit different.

Mm-hmm. But like training and onboarding them, you know, just figuring out those, like how to do that better. Um. Yeah. It's, it's one of those things I think I need to make myself a little bit more available for those new people coming on and going over like, okay, here's our core, core values, you know, here's our emergency action plan.

If something were to happen, this is exactly how we want every person to do, no matter where you're at. Mm-hmm. Um, so like having all of those processes in line that, like, everyone's on the same page. Mm-hmm. Um, and it's like, we have all these things, but I don't think we're doing it consistently for every position, every, you know mm-hmm.

Person interviewing. We have a good system, but I think that following that on that we almost need to have like a 90 day onboarding. Yeah. You know, and that's something that we're working on. Well, what's it like to, um, with your, what do you call 'em? Trainer, your trainers. Trainers, right? Mm-hmm. So they've developed a style from somewhere else, or they got to be that way some other way.

Mm-hmm. And then they're coming to create a culture fit mm-hmm. For you. What's that transition like? 'cause they have a way that mm-hmm. Might not always be your way. Mm-hmm. And how do you make, create that bridge? Yeah, because they're, they're their own unique artist in a way of how they lead or how they do a task.

So in order to get on mic by themselves, they have to pass a certain checklist. So like, there's an on, I mean, I would say that's definitely a good, you know, the trainers specifically have a, a little bit more of a unique, like they have to, you know, we want them getting like a 95% on that checklist before they're on their own and they've like, essentially graduated to be ready on their own.

Um, and I think what that checklist does is it's like, you know, you. Here's your warmup, and it's like, okay, you have X amount of time before the, the demonstration of all the exercises have to be done. It's just very, like, that's that blue carpet experience that we were talking about. Mm-hmm. So it's just very like, here's your checklist of everything you have to do, and you have time marks and you know, like, you need to hit everybody.

Do you know how many people's name in the camp? Do you know, you know, all of those things. So then that way it's, it's processed to be able to do the same thing every time. Mm-hmm. So, yeah. So is it a system in place for that? Yeah, yeah, yeah. For the onboarding. You ever have a challenge with, uh. People not liking that or they have their own style or their own way that they already, most of our trainers have come within from within.

Oh, okay. So they were members. They knew it. Okay. And then they experienced it. They got certified, they did the train. You know, they did, they took their test. Yes. And they paid for that on their own. And then a lot of people will come to us and be like, Hey, I would, I have interest in being a trainer. Or they may do it before they get certified, but Yeah.

And we tell 'em all like, listen, it, it, just because you're certified does not mean you're hired. Yeah. Like you have to go through an interviewing process and mm-hmm. You have to fit the culture too, because you know it's important. Right. If we hire the wrong trainer, that could be a big deal for us. So a trainer's so important, but mostly they're homegrown, so they've come up through the system.

Mm-hmm. They know that. Okay. A lot of 'em have That makes a lot of sense. Yeah. Yeah. I understand that. Yeah. Yeah. Similar I think everybody has right now on a team. Yeah. Similar to how we hire Right. Outta school and training within and Yeah. Yeah. 'cause yeah. So, so they know your values. Values, they understand it.

Yeah. Yeah. Yeah. And they love it. Yeah. Yeah. That's cool. Yeah, it's really cool. That makes sense then. Alright, well you, you're helping me here. This is good. I'm learning a lot. I love it. I love it. Um, good. And you're dancing around everything that I wanted to talk about too, so this is great. Great. What is the, uh, mark of Excellence award?

So, mark of Excellence is, um, a gym that has 600 or more members. They've maintained that membership for an entire year. Um, they get a trip from headquarters, so the, you know, HQ team came. They, we were the first one to get it. Um, and they came down and they just loved on the members. And, you know, one of them trained a bootcamp.

Um, they set up balloon arches and kind of did like a meet and greet. It just was a cool opportunity that they got to like, meet the HQ team. Mm-hmm. They took our staff all out to dinner. So now it's like an award that. During our summit, our annual meeting, that the other franchisees can qualify and if they qualify, they get that same type of a event.

Do they classify the franchisees in groups like that? 600 more, 200 members, or they put you in groups like that or, um, it's more off of tiers. So like tiers are basically, um, what you charge for your membership based on your demographics. So like a tier one would be California. Right. That'd be like your highest, highest California, New York City, stuff like that.

Okay. Um, and then you have your tier four, which may be Midwest or, you know, so it just depends on the demographic. Okay. Uh, we're right in the center of the tier three, tier two, or three. Okay. And the pricing is determined by them or by you? By them. Yep. So they basically say, this is the demographic, this is what you need to charge for these membership.

Okay. Yeah. And if you have increased in expenses, if your rent goes up a certain amount. Uh, does that matter in that equation at all? Is that not, not really. Yeah. That's kind of, I mean, they would take that, if I were to go to 'em and say, Hey, I wanna increase my rates because my rent has gone up, they would approve it.

You know what I mean? That would be approved. Yeah. Okay. Okay. Yeah. So it wouldn't be difficult to get that, but I see. Yeah. Okay. Yeah. Curious about that. Such an interesting, I know, learning all the ins and outs of a franchise. Yeah, yeah. It's got its pluses and minuses, but it's, it's also, it's, they've done, it's a very, it sounds like a very well run franchise, you know?

I think it is. Yeah. Well, I mean, obviously there's been bumps along the, just getting here today, you know, 10 years of, I guess they're 12 years in now, so it's just been cool to watch how much it's progressed Yeah. As the years have gone. Yeah. You know, like all the different things that we've. Help to say, okay, we need this, we need a checklist for this.

You know? Yeah. We, yeah. So I like having the rules. I like being, 'cause um, I would be too nice if not, I'd be like, oh sure. You got a free membership. You know? Yeah. Yeah. I like knowing that like, no, you can get a compliance notice and you'll get fined. I prefer knowing these are the rules. Yeah. Same as women only.

Yeah. And it's in my lease and I have to do it that way. This is what I have to do. Yeah. I have a choice. Right. Yeah. How do you, um, as a mom and a wife of a first responder, as somebody who I love and appreciate mm-hmm. How do you bounce, um, the number of women you have in your life, your family and life?

I'll say, this is always something that I struggle with. If I'm at home, I feel guilty. I'm not at the gym. If I'm not at the gym, I feel guilty. I'm at home. And it's because I want to be everywhere at once. And I think, you know, my ultimate goal is always just to try to figure out how to stay present and no matter where I'm at, and like, you know, if and if I'm not feeling it.

Like if I'm at the gym and I know that, like someone might be looking at me going, oh, she's having a bad day. I'm leaving. Because I don't want someone thinking, you know, it, it just may be I'm, I've been looking at a financial thing all day or, you know, whatever. Just trying to figure something out with the lease.

And it's just like, I've been looking at a legal thing all day and I'm, I don't really understand it, so I'm frustrated with that. I don't want anybody to think it's ever them. Right. So I'm typically gonna try to lead that area. But I think in terms of balance, like it's always gonna be hard for me, like.

It, it's, it's just something I know that I will struggle with. But I do, I'm really trying to create time that like I have connection with, you know, my son, connection with my husband. So, 'cause those are the two most important relationships in my life. Mm. And I think that's, when I look at the nighttime of, I, I'm not there at lot at the nights.

And I, I did feel very guilty about that for a long time, and I've now kind of gotten away from it a little bit, but like, you know what? I've already worked an hour day. I got up at four 30, I was there at five or five 15. Like, I, I have to give myself some grace in this area. Like, it's not that I didn't work today, I just worked early so I could be with my family at night.

Yeah. And it's, this is the blessing of owning a business is training the people to your point, to do what I would do when I'm not there. Yeah. So that way it's, it should be consistent, you know? Yeah. Um, but that doesn't mean I, I don't wanna not be there. It, I always wanna be in two places, you know? Yeah. So well that li that thing you brought up about, um, your Q4 goal.

Mm-hmm. If you wanna, um, work on your onboarding process. Process onboarding. Yeah. What do you do? 'cause that, that is, there's always gonna be something, there is always something there like that, that's burning inside you. Like, gosh, I gotta make that better. Gosh, I don't like the way that is. How do you manage the mental side of that?

'cause like when you end your day and you go, ah, I wanted to work on Q4 a little bit and I didn't get to that. And then you added three more things onto that list that popped up during the day. Mm-hmm. And the end of the day is there and it's time to be present with your family. Yeah, what do you do? So, I mean, I'm really, I'm really big on check, like to-do lists.

Like, so like if I read a to-do list, and even if it's like did something extra, I write it on the list, even if I've already done it to check it off. Yeah. Because now I feel like I've accomplished more. Yeah. So even if these top three things didn't get done, those were my priority for the day. But then I had to like, figure out ants in the, at the front desk and um, you know, the, the washer machine needed something and all of a sudden I'm now working on a toilet.

I'm like, what is going on? Um, I put those things on my list and check it off so I still feel accomplished. Mm-hmm. Because for some reason I don't feel accomplished unless I'm checking something off of the list. Mm-hmm. Yeah. Um, there's some science to that too that actually really Yeah. There, I've, I've read that before that it's actually, there's a euphoric, there's something it does to your Yeah.

Psyche that it does give you, it helps me a sense of accomplishment. It, yeah. It helps me feel like, okay, you didn't fail. Yeah. You still got something done today. Mm-hmm. Um, even wasn't on your list, but that's just what I had in the cards for the day. Yeah. So, um, I think then when I go home, I don't feel as.

Like I'm behind. Yeah. To not be present. Okay. So I think that's something that helps. So you actually write it down, check it off. Yeah. And I, yeah. No, that's a great practice. I, I'm, I'm learning from you from that. I like that. Yeah. That's cool. I literally will be like, okay, I'm just writing it 'cause it's on my to-do list.

Right. Hey, you still did something yesterday. Right. And even though it wasn't in your plan for the day you did it. Mm-hmm. And it's something that you're gonna put on there. Yeah. Yeah. That I get that. That's cool. That, that helps me for some reason. Yeah. We use like a system, it's called Basecamp and it helps to organize all of these things.

So like if I, I have a personal to-do list on there and it has a business to-do list and it has all the things of like, priorities, you know? Mm-hmm. And just kind of, so when I check it off, I can look in the done folder and see everything that was done. Yeah. Um, so yeah, I mean, I think it's always gonna be, I think I said it's a constant struggle, but I think that does help me.

So when I get home, I feel like I have accomplished something. I haven't just blew the day away. Yeah. How do you get your workout in? Um, I work out the first camp every day. Oh, good. Okay. So that's your, so if I get there at eight 30, I work out at eight 30. Mm-hmm. If I get there at five 30, I work at five 30.

Um, so you rarely will see me in the afternoon. I'm just not that person. I don't have the energy at that time. Yeah. I'm just like done. Um, and I've watched it too many times. Right. If you watched a bootcamp like five times the last day, I feel I'm like, oh, I hate that person. That looks hard. I'm, yeah. So I just have to do it first time.

What time do you go to bed? Um, it depends. I mean, usually 10, 9, 30, 10. And how much sleep do you get? Depends, but, uh, 'cause my schedule's every third day, so every third day I'm up early because his, because his, because he's up. Yep. So when Justin gets off shift, I can't go in early that day, so I'd have to wait for the third day.

He's that, you know, his second day he's off. Yeah. If that makes sense. So, yeah, it, I think it, my sleep definitely varies. I means it can be six, it can be it and a half, nine. Yeah. Yeah. That's just something I'm more aware of lately, how important that is. And I'm just curious as to Oh yeah, it's so important.

But, but you, yeah. Yeah. Because you juggle a lot and Yeah. How you get it in,

but when, when you're away from it all or when you're doing family time? Um, hunting and fishing. Is that your thing too? Or is that the boys' thing? The fishing's more mine. The hunting is his. Oh yeah. Oh, fishing is yours. Yeah. I'd rather be offshore. Get me a mahi. Yeah. It's all that's my favorite. Yeah. Yeah.

I just wanna be on the boat though. It's just the sunshine saltwater. So anything around that Florida girl? Uh, yeah, I'm good. Yeah. Yeah. I'm happy if I'm on the boat. Mahi fishing. So, uh, that, is that where you catch one and you leave it in the water? Dolphin mai. Yeah. Yeah. Mahi mai. Yep. Leave it in the water so they stay there and you can, yeah.

This year we did troll a little bit more trolling, but yeah, last year we kept the one Yeah. Once they all come to the boat. Yeah. Yeah. You just keep rolling in. It's so fun. Yeah. Yeah. It's just like there's blood over the boat. Yeah. Yeah. Everything's chaos. It's great. Yeah. Love it. What has Maverick taught you about leadership that you use in business?

Patience. Um, yeah, I mean, he is all energy, all boy, he's an only child, so it's just, he wants his, you know, he, he wants you to play with him all the time. He wants you to like, you know, do, um, uno, whatever it is. Like, it's just always doing something with him all the time. But I'd say he challenges me. I mean, he's very much like my husband.

Like he is, he, um, just determined black and white. You why I don't understand, you know, you like, it's not seven 20. I'm like, it's seven 30. He's like, it's 7 27, mom. And I'm like, oh my gosh, why are you so exact? You know? Um, but I would, I would just say patience. I think that. Yeah. Being a boy mom is, it was my dream.

Mm-hmm. So, I mean, I know that doesn't exactly connect, but just the patience in general with him and just learning that like, you know, people just, they need to be heard. That's most of the time that know someone, just, just give 'em the opportunity to be heard if they're frustrated with something. Yeah. And I think that that's, you know, probably correlates back and forth between the two of them.

Is there a book or a movie that's impacted your life in some way? Huh?

A lot of books. Just 'cause we do read a lot of leadership books. Hmm. Um, I mean, traction by Gino. No, I'm not remembering his name. I mean, that's a lot of where our processes have come from, like the level 10 meeting, um, which is our Monday meeting that we do quarterly meetings. Like that's a lot of where that, those processes have come from.

Is that book okay? Traction? Traction? Is that, could you write, could you write that down? Traction? Yeah. Because I'll, I'll have to rewatch. Yeah. But I just wanna have it down to, and I'm, I'm happy to like, walk you through it. It's really cool. Yeah. Um, impact my life. I don't, gosh, I don't know. I don't know. I mean, I recently listened to let them by, um, oh, I just started that.

Yeah. And I do love that. Let them talk about you, whatever. Let them be them. I don't know. Yeah. I, I love that that concept that you can't change other people's thoughts on you. Yeah. You can't change their mindset, their mindset's, their mindset, because that's what they Yeah. Believe in their head. Mm-hmm.

It's nothing to do with you. It has everything to do with them. Yeah. So, yeah. I love Mel Robbins. I think she's great. But yeah. Yeah, like I've, somebody else had mentioned that to me a couple podcasts ago and I just started listening and I, yeah, I really enjoyed it. Yeah. It was some freedom in listening to that.

It was like, oh, yeah, yeah, I get it. Yeah. I could just let them. Yeah, yeah. Whatever. Yeah. Yeah. What other, um, podcasts or books would you, are you up to these days or that you So I listen to a lot of the Burn podcast 'cause, you know, it just kind of keeps me on top of like, what industry and stuff like that.

Now, what is that Burn Bootcamp podcast? Um, I mean, Devin Klein visionary, he'll do, he'll talk about anything from like, you know, creatine to Oh, okay. Working out in the gym to mm-hmm. You know, trends or fads or whatever may be going on. Okay. Um, and Morgan will get on there as well, the CEO. So I, I like that one a lot.

Um, I listen to a lot of things, like I'll kind of go on like the top 10 list and be like in top 10 in business and just kind of pick one. So it's not always that consistent. But I do listen to a lot of, I just, you know, audio books or podcasts just on business. Like if I'm driving, I'm gonna try to listen to something.

'cause I just feel like it's, I don't wanna say a waste of time, but I just feel like it's, I could, it's more valuable if I can do something, you know, different parenting books on how I can help my very stubborn son, you just, that'd be a better mom. Um, so yeah, I mean, it's kinda a little bit of everything.

Do you use AI for anything? Yes. I love chat. GPT. Mm. Yeah. What, what's your favorite thing about it? What do you like? Um, I like, like if I have, uh, let's say I'm typing something up for the staff and I just don't dunno that it's exactly clear. Mm-hmm. Like, I think it's clear, but maybe it's not. Yeah. I can put it in there and just say like, show me my gaps or show me opportunities of questions that may be asked within this communication.

Mm. Um, so different things like that necessarily. I mean, sometimes rewording it, but. More than anything. Just making it, you know, just making things clear and concise. Yeah. I think that there's just so, it's just so quick. Yeah. You know, just to be able to put things in there. Um, and it's, you know, as it goes, it learns your business as well.

Yeah. Which is kind of cool too. Yeah. That's awesome. And your tone and all the things, so, yeah. Yeah. How else have you used it for business?

I am trying to think. I, I discover something new every day. That's why I like to ask. 'cause I just, it's fascinating to me. So, one thing that I did was in chat GPTI did, I think this is a podcast or something I listened to that helped me understand this. But you can go into it saved my memory, blah, blah, blah, blah, blah, blah.

Right? Mm-hmm. So save to my memory. Here's my bio. Save it to my memory. Mm-hmm. Um, save. Um, you know, we call them camps, not classes save, you know? Mm-hmm. The different things of maybe the, so if an email or if I'm like asking it to draft something, it's gonna have that same lingo mm-hmm. That I would be saying.

Yeah. Um, so you can say, save this to my memory, and then it will reference that. Yeah. Kinda cool. Yeah. That's awesome about it. Yeah. It's wild. It is. Yeah. It's, it's pretty cool. It's, it's a big time saver if you use it right? Yeah. Yeah. I took just recently some of my father, who's the founder of the company mm-hmm.

And his, he made haircut videos in the nineties and I was able to take the transcripts from those and put 'em in and have AI. Oh, wow. Summarize the key points as the founder and create a, like a manual. Yeah, like an R-R-O-P-G-P-T, which could, you know, rising star associates and, uh, the stylist can learn from That is so cool.

It's wild. Yeah. It's, it's wild. 'cause it, it, and it even puts like honoring the legacy of Robert Sr. This is his synergy haircut, which you Oh my gosh. With 40 degree angles and it takes all of his words the way he said them and Yeah. It's, that's phenomenal. It's blew me away. Yeah. Yeah. It's really, really cool.

Which yeah, to be able to, it's almost scary. Yeah, it's cool. Yeah. Yeah. I just, I love it. It was like bringing a piece of him back to life in a new way was kind. Boy, I love that. That's awesome. What's your, uh. Music playing either on the boat or when you're in the zone somewhere. What's So I will always have music on.

That is my thing. I love music. Um, but typically country. Yeah. Yeah. I mean, if I'm working, I'm gonna listen to a meditation music. Okay. So I just like put, you know, Alexa put Pandora, you know, meditation on. So just something that's like in the background. But, um, I've been into like, the nineties, like, you know, back to like throwback nineties.

Mm-hmm. And like that like kind of old station lately. So, yeah. Yeah. But usually country. Okay. Yeah. But I always have something on music. Is is music, is a, yeah. If, uh, if your life was a movie, what would the opening soundtrack be? Oh my gosh, I have no idea. I dunno. I feel like it maybe would be appropriate to say like, the Top Gun Maverick movie.

Just I feel like that. Kind of goes with like our family, just not, that's not why we named Maverick. Um, Justin loved the name Maverick. I did not. I was like, there's no way we're naming our kid Maverick. This, this is right when that Yeah, I was gonna ask you about that. Yeah. And um, bottom, I mean, we, I had an emergency C-section and long story short, Justin's like, we can't leave like this room without knowing his name.

Oh wow. And we have like three or four names and I'm like, whatever. Just have your maverick. I'm like, so you just waited for the weakest moment of my life to name our kid. That's awesome. But honestly, I couldn't imagine any different. Mm-hmm. Like he is such a maverick. Yeah. Yeah. He's very fitting. Yes.

That's cool. Yes, very much so. What's your coffee order? Um, typically it is venti iced coffee, almond milk. Two Splenda. Hmm. Yeah. Starbucks. Yeah. Okay. Yeah. Venti you said has gotta be Starbucks. Yeah. Okay. Uh, if you weren't a fitness franchise owner. Um, what do you think you'd be doing today? So if, if things were to something were to go bad and burn and that would, that would not work.

I would own some type of an organizational company. Mm-hmm. I don't know exactly what it would be, but I always joke around and say that like, yeah. I'm always into like, people are always looking for that. Like, come, you know, throw everything away from me and Yeah. Organize it. Like I go to my sister's house and organize her house.

I'm like watching the door. Yeah. She's like, really? I'm like, I don't know. I just like it and it makes me happy to see it. Yeah. You know, the before and after. Yeah. So, I dunno, that's, I think that would be, I'd probably get sick of it really quickly, but Yeah. But you like to do it and when your, I, it husband was out of town, you went through the garage and I took all of his tools and laid 'em out on the carpet.

I'm like, oh my gosh. I over under sent my sister a text. You think he'll be mad? She's like, he'll be fine. She doesn't really care about his tools that much. It's funny. What's your, uh. Go-to Comfort Food Indulgence. Oh, like cookies, cookie dough, peanut butter cups. Yeah. I'm sweet. That would be my jam. Yeah.

What, what is it? Uh, crave Cookies. Is that the cookies? Those are so good. Yeah. Yeah, yeah. Some of those. Yeah. Yeah. Something like that. Yeah. Good. I'm glad you eat those. So I don't often, but you indulge every em I have had them, yeah. Okay. All right. Good. What's your diet like? Um, it depends on where, you know.

I don't wanna say where I'm at, but like, if I, I don't wanna say what fuck care. Um, I would just say it's consistent. You know, I'm, I'm very, I, I still will eat, I'll still eat a pizza, I'll sleep burgers. I mean, I still eat all the things. I, it's just balance. Like, I really believe in an 80 20 rule. I believe that, you know, you gotta have a lot of fruits and vegetables, but like, it's okay to also have cookie dough if you want to.

Like, you just may not be able to have the bread. You know what I mean? Mm-hmm. Just like, you just gotta have balance. Um, but I just, I just believe that like, it's not an all or nothing, you know? Yeah. Right. I just think that that just is a disaster for people. 'cause then they get into this habit of, then they cut everything out and they add the carbs back in.

Then it, they never fully change. Yeah. So, yeah. What's something about you most people don't know, but should, Hmm. Maybe that I eat cookie dough. I dunno. Maybe they should know that. Normal. I dunno. I love that.

What do you hope your legacy will be in the Naples community? I, I hope that people know that I always try to make a difference and always did what was right when no one was watching. Mm-hmm. Even if that was hard, you know, like mm-hmm. Sometimes I think, not that it's always hard, it's, it's just, I think that we, I say this the right way, it's just the decisions are made a lot of times and we, we don't always, the, the full, the full thing's not seen, you know, like you're not able to see the full everything piece and puzzle that was made to get to that decision.

Mm-hmm. Um, but like I always do what I believe is right for the people and. You know, for my family, and sometimes decisions are hard to make, but like I, I hope that people always know that like, at my heart, I did it in the right intentions, you know? Yeah. Yeah. I get that feeling. It's like, it's just hard as a business owner, we get judged for stuff.

You're like, but you don't know what, it all went into that, you know? Yeah. Yeah. It's hard. Yeah. The fight that went behind it all. Yeah. Yeah. Yeah. And that's how you started too. Mm-hmm. We started with the biggest of all. Yep. Uh, tell us about the fitness challenge starting on September 8th. All right, so we have a fitness challenge starting on September 8th.

It's only $79. It's 28 days, and it's called the Strength and Conditioning Challenge. So it's a series of movements and exercises over those four weeks. Um, and there's, you know, some big. Uh, trackers on the wall that to track of, you know, how much weight you're doing or how many reps you did, just to kind of bring you through.

But it's an ultimate reset challenge. It's just a nice challenge if you're like off track, just, you know, it's really for the members and, you know, new, new people coming in. But it's a great deal for only $79. Yeah, right. Yeah. Yeah. And they find that online? Online, yep. Brand bootcamp.com and then they'll select Naples, Florida.

Okay. Yeah. Select the location. Alright, we'll get that out in time. So how can people, um, who are, I've always thought about working out. It's a dream of theirs. They want to, but they're intimidated by, um, making that first step. Yeah. What would you say for those people? So if you sign up online on the, with a trial, um, we always offer a trial at all times, but, um.

If you sign up, we're gonna give you a call. And I mean, my suggestions just to are, just come in, come by. You know, we're from 12 to three. There's typically someone in there just if you wanted to see the gym. Um, sometimes it just makes that difference just to just stop by and just get that first step over.

Mm-hmm. You know? But just to start, I mean, I feel like so many people are so afraid of starting and then once they do, they're like, man, I looked at your social media for months. Mm. Just, just seeing if I could do it. And they're like, I wish I would've just come in. I wish I would've started. 'cause now I've wasted all that time and I was so afraid, and everyone's so nice and warm and welcoming that like I missed out on that time and I should have just come in, you know?

Yeah. So, yeah. I mean, starting is the hardest part. Yeah. Walking through the doors is the hardest part. And then after that we got you. Yeah. We'll figure it out together. I love that. Yep. We got you.

When you put people first, you will always win. Mm-hmm. That's your quote. Yes. How has it shaped everything you do? It makes every, it, it, it's how I make every decision. Mm. Because I feel like it, you know, I'll ask the staff, was that a people first decision? Mm. And so they know if they, they don't need a question my no.

If they know my Yes. Right. So like, I feel like a lot of times if there's a decision about a member and I'm like, well, how do we make sure that this is, yes, we're holding protocol, but we also have to put that member first. Like, was this, you know, was this the best decision that we could have done to give them the best result?

Hmm. Um, and I, I just, I, I live by that. I just think that like, that's how we, that's how we just live a great life. 'cause you know, you did your best Yeah. For someone else. Yeah. Yeah, yeah. You're just, um, always. Lifting others. You know, that's kinda your premise of I love that. Yeah. It's obvious to me. Very cool.

I have a couple of, um, random uhoh, uh, you know, I'm not good at random. You can tell. Right, right. I know you're the only person that's ever asked. What other questions will there be about the questions? I think you were, that's awesome. You know, I'm the organiz one when that was awesome. What other questions are gonna be It's definitely me, but it was great.

I love that you, um, you gave me, you know, there was a lot you wrote down and what Zach had sent out too, so Yeah, I had somewhere to start, but I already knew that about you anyway. From the people who talk about you. Am I reading this? What am I doing? You're gonna read it out loud and then, uh, um, what is the hottest accent to have?

I mean, I don't know English. Okay. Yeah, that's a, I didn't even know that was in there. That's an interesting question. Especially a married person I guess. Anyway. Alright, here's another one. These are awesome. I, oh gosh, now I'm afraid. Um, what was your worst haircut or hairstyle you have ever had? Huh. So right before I got married, it wasn't my worst haircut.

It just was my worst decision that I, I had long, long hair and my hair girl was like, my hairdresser was like, you're not cutting your hair. And I was like, but I really want to. And she's like, that's a bad, that's not, I'm giving you advice, don't do it. And I was like, I really want to, I just think it needs to be cut, just felt dead and whatever.

So I cut it and then I got engaged like right after that and had to get extensions for my wedding. 'cause I just wanted to have long, you know, hair. So I cut off all my hair and then had to pay you to get extensions. It's like, yeah, I dunno if it's the worst haircut, go. The worst decision state. Yeah. Right.

Alright, last one. Okay.

Oh, on a, on a first date, who should pay the bill? Should it be split? Hmm. I, I guess the guy should pay on the first date. Yeah, definitely. Yeah. Yeah. And then I think from there, I mean, Jess and I went back and forth after, you know, we were dating for a while. Yeah. Well what was the, uh, tell the story again 'cause I love it.

Of Justin and I. Yeah. So we dated in middle school. Yeah. We didn't talk for 10 years. And then we got reunited at Key Wade and Island. My parents, um, it was their anniversary and it happened to be Justin's birthday. And so we saw each other You waiting where everybody's, all the boats were lined up having a good time.

Yeah. Party at the beach. Yep. Yeah. And, um, you, me, to tell the text part. Yeah, that's my, that's the best. So he, um, I gave him my number and I was like, he's like, oh yeah, text me later, whatever. Again, it's his birthday, so he's partying and having fun. So I text him, I was like, nice to see you, whatever, blah, blah, blah.

Um, I don't, I don't know what I said. And he like never responded. And I'm like, oh, that's cool. You give a girl your number and then you don't respond. And he told his best friend. He is like, yeah, I'm gonna marry this chick. That's awesome. Yeah. I love that. So at the time I was living in Orlando, within four months, I moved back.

Eight months we were engaged and a year and a half we were married. It was just, I mean, when, you know, you know, it just was, yeah. Yeah, it was really cool. That's a great story. Still love my life. Love it. Pain in the ass. But he's great. Do send him my love and appreciation and thanks for what he's done.

Thank you for us, for his service to, I really appreciate that selfless service to you and you know, all of us. Yeah, thank you. And you, you were a part of that too. 'cause you have to handle that third day or that cycle of his life that he's gone for. Yeah. No, thank you. I appreciate that, Maverick. Yeah, it's, it's worth it.

I mean, knowing that he's helping other people is great. Yeah. He's just giving his life to that. So Yeah, for sure. Pretty awesome. We're lucky 20 years. Yeah. Wow. Yeah. Okay, the last question, I promise. What do you love about your life? I love everything about my life. Um, I mean, I think that any person can look and see that there's negatives in any situation.

But I mean, today, I just, I feel so blessed to be where I'm at today. Mm-hmm. I, I really do. I I have an amazing, healthy son, a husband who's supportive and who like adores me. I mean, that's, that's the, the, the dream right there, right? Mm-hmm. Um, I have a business that is amazing and is thriving and, and our staff, that they feel like family.

Mm-hmm. You know, when I'm not there and I'm on vacation, I'm like, I miss them. Mm-hmm. I mean, I think that is the dream. Yeah. So I, yeah, so cool. It's really cool. I love this. Of course there's negatives, but Yes, there's the, to me, yeah, those are, well, that's one of the things I think is great, and the people that I get to talk to, there's a commonness to.

Successful people, maybe just successful in life and successful in otherwise there, it's like this, sometimes a serial optimist inside that's mm-hmm. Finding the glass half full and whatever the thing is always, and there's pull out the goodness in all Yeah. Situations. I mean, don't look at it half empty.

What, what is in that? Yeah. There's nothing in it for you. Nothing in it for me. Like, I don't wanna make this world like that. Yeah. Like, let's make it the best we can. Yeah. Yeah. Well, our community's blessed to have you. Thank you for Well, thank you. Thank you for doing this. This is awesome. Yeah. No, I love it.

I appreciate it. I, uh, like I said, I was really looking forward to it, and I think you especially are exactly what we mean when we talk about good people who deserve the spotlight. Thank you. You've taken your love for your hometown and turned it into a movement that transforms lives every single day from the UCF Golf course to employing over 20 women from personal trainer to franchise partner of the year.

You've shown us that true success isn't measured in awards, though you have plenty. It's measured in the number of women who walk taller. Because they walk through your doors. Your response during Hurricane Ian revealed the heart of who you are. Someone who opens our doors when the community needs shelter.

You've proven that you can build an incredibly successful business while maintaining genuine care for every single person. You absolutely deserve this spotlight as one of our good people, and I have no doubt that your second location will be just the beginning of the incredible impact you'll continue to make.

Thank you so much. Yeah, it's been an honor. It's been great. Our pleasure. Yeah. Yeah. I really appreciate it. Thank you.