MVP, the Master’s Voice Podcast – our series based on conversations with MVPs (Most Valued Players / Professionals) across important sectors of the Industry, features Manisha Kapoor, Secretary- General of ASCI, or The Advertising Standards Council of India. Manisha is in conversation with Pavan R Chawla - host of the award-winning MVP - The Master's Voice, and Founder-Editor of Mediabrief.com.
The conversation explores ASCI’s major report, What India Takes Offense To, which is a study of complaints received at ASCI. Manisha tells us about the main reasons India gets offended with certain ads, and speaks of the types of ads that have drawn the greatest ire from people of India.
In a significant download to young marketing professionals, the conversation also covers the process and resolution of complaints that ASCI receives from its member organizations against other members or non-members for different types of alleged transgressions, like plagiarizing ads, etcetera.
For guidance to marketers, Manisha outlines the process and timelines taken for ASCI to help resolve complaints about ads by its members and others – ranging from timelines for normal resolution to fast-tracked complaints. And much more.
This is a deep dive that will help every marketer – from the young student to the most practiced professional – with information and professional guidance that will empower them to be ever mindful of truthful and unambiguously accurate advertising, and the responsibility in this area that every marketer must fulfil for their constituents, consumers and the people of India.