Delighted to share that this, the 52nd episode of MVP – The Master’s Voice Podcast from MediaBrief.com, features not one but two distinguished guests - Durgesh Kaushik, Managing Director of India & South Asia Market Development at Snap, and Gaurav Jain, Head - Asia Pacific Business expansion.
Durgesh has led strategic partnerships, community development and overall ecosystem initiatives to support the growth of Snap in South Asia. Prior to joining Snap, Durgesh worked in leadership roles at Dunzo, Edureka as CMO, and most recently as CEO and co-founder of Wishfie. He also spent over three years at Facebook in marketing roles in APAC and EMEA.
Gaurav, who looks after APAC Business expansion at Snap, is ex-Facebook, ex-Google and ex-Nvidia – a true-blue tech-platforms leader.
In this episode, they speak about five of the most important Digital Marketing trends today; share what’s unique about Snapchat, its USP, its core user groups and the kind of marketers and genres they are relevant to.
You will also learn about Snapchat’s India journey, and how today, Snapchat is leveraging its position by structuring itself as a culturally and locally relevant platform.
Durgesh and Gaurav also share what it Snap is doing to help Snapchat get ensconsced on the mental home pages of digital marketers who generally seem to focus largely on one or all of the top four, ie FB, Insta, Twitter and LinkedIn.
We also speak about how not only tech in Digital Marketing has evolved, but also how Snapchat has leveraged its AR tech innovation among its Indian users, and how it keeps its innovation game up to date and consistent. And more.
Equally interesting things discussed include the work culture at Snap, and how the entire company focuses on business development. Also some important advice for youngsters seeking a career in digital media. And more.
So, welcome to the 52nd episode of MVP – The Master’s Voice Podcast on MediaBrief.com, which features Durgesh Kaushik, Managing Director of India & South Asia Market Development at Snap, and Gaurav Jain, head - Asia Pacific Business expansion, in conversation with me.
(Note: The episode was recorded before the recent announcement of leadership realignments at Snap, which you can read about here)
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