MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

Exclusive | Anuj Kumar - Co-Founder, CRO, COO, Affle India Ltd, on MVP - The Master's Voice Podcast

May 10, 2022 Pavan R Chawla / Anuj Kumar - Affle Season 1 Episode 54
MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF
Exclusive | Anuj Kumar - Co-Founder, CRO, COO, Affle India Ltd, on MVP - The Master's Voice Podcast
Show Notes

 My guest in this, the 54th episode of the award-winning MVP - Master's Voice Podcast series, is Anuj Kumar, Co-Founder and Chief Revenue & Operating Officer at Affle, which is counted amongst the top 300 public-listed companies in India.

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. Affle aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud.

Anuj has played a pivotal role in building and growing Affle,  leading it to achieve a highly credible customer base, with his team working with several top marketers globally to help deliver end-to-end mobile advertising, technology and data analytics-driven solutions.

Affle transforms Ads into Recommendations with Consumer Insights-Led Solutions. It deploys its deep-learning, AI-powered algorithms to transform ads into consumer recommendations to deliver enhanced ROI and engagement. So brands can discover and identify their most valuable potential users and then acquire and re-engage them through Affle's platforms.

Affle aspires to create greater impact through Vernacular and Verticalization, through unique and integrated consumer journeys for marketers to help them get more out of their advertising. Affle’s solutions aim to reach >10Bn connected devices including Smartphones, Connected TV, personal wearables, and smart household appliances. So Vernacular helps create hyper-personalised actionable advertising and delivers integrated on-device experiences to consumers in their own languages, and Verticalization helps achieve higher conversions with targeted contextual advertising to drive exceptional ROI through deeper vertical-specific insights.

Anuj brings more than 20 years of relevant media and advertising industry experience. Prior to Affle, he worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT. Anuj holds a Bachelor’s degree in Economics from St. Stephen's College and a Master’s in Advertising & Communication from MICA in India.

In this episode, Anuj speaks about the vision that led to the inception of Affle – from how he thought of founding a mobile martech company in 2005 when iOS / Android plans were yet to be announced, to the recent past when the company put in a remarkable Q2 & Q3 performance. What drove the performance, and some major achievements of Affle in the last year.

Anuj also looks forward, and shares the Affle2.0 Strategy and how Affle is delivering on the end-to-end needs of the marketer? We speak of the importance of cross-screen advertising and how it helps a brand stand out in a crowded app world, especially in a market like India.

While Affle, providing an in-app service and experience, is not worried about the looming demise of 3rd party cookies, Anuj shares his take on the important aspect of Consumers data privacy. Remember, one important aspect Affle’s business practices of consumer outreach and connect  is its Consumer Acceptable Advertising -- the first patent for which Affle filed in 2005 in the US. That continues to drive the company’s consumer-led ad innovations, and one is aware that Affle's platforms have passed the most stringent industry accreditations and uphold the highest standards in ethical advertising.

Anuj also speaks of Ad fraud in digital or programmatic advertising, and discusses the trends in the digital marketing space that have come in the last 2 years and are here to stay. He touches upon virtual and augmented reality, the Metaverse, and its implications for the AdTech sector. And much more.

So tune in for a deep-dive chat with Anuj Kumar, Co-Founder and Chief Revenue & Operating Officer at Affle Limited, one of India’s top 300 public-listed companies.