Ep 107 - Lakshmi Narayanan B, CMO CEAT Ltd: It's not an Everest, it's a Never-Rest!

February 13, 2024 Pavan R Chawla / Lakshmi Narayanan B Season 1 Episode 107
Ep 107 - Lakshmi Narayanan B, CMO CEAT Ltd: It's not an Everest, it's a Never-Rest!
Show Notes

This, the 107th episode of our award-winning MVP - The Master's Voice Podcast, features respected professional Lakshmi Narayanan B, Chief Marketing Officer at CEAT Ltd as our distinguished guest, in conversation with series host Pavan R Chawla. Lakshmi leads marketing for India and globally at CEAT, which is a household name since it was established in 1958. CEAT stands as one of India's leading tyre brands, serving customers across more than 110 countries globally. 

In this insightful episode, Lakshmi shares his insights and experiences, shedding light on CEAT’s marketing philosophy and strategies. He emphasizes the importance of storytelling and customer-centric approaches, shares his pride at being a part of CEAT, and  speaks of its commitment to product excellence and customer satisfaction.

 Lakshmi speaks of CEAT's role as a driving force in the industry. CEAT, he tells me, has earned a reputation as a driver's secret among loyal customers. Lakshmi discusses CEAT's mandate to journey alongside customers, adapting to evolving consumer needs and infrastructural developments in India. 

We explore CEAT's initiatives to enhance mobility safety and cater to the aspirations of younger generations, such as the Enduro track program.

Lakshmi speaks of Reputation Management, some important Digital Marketing trends and CEAT's media mix and marketing channels including their strategies for IPL and digital advertising;  the last, with reference to last year’s IPL, and the next edition coming up soon. Lakshmi speaks of CEAT's corporate social responsibility initiatives and their partnership with the Maharashtra government to promote tyre safety awareness. 

Lakshmi also speaks of a couple of CEAT marketing campaigns, and shares why he swears by CEAT tyres for India, plus some valuable advice with marketing professionals seeking to up their work game at all times.

We also discuss CEAT's approach to leveraging celebrities and influencers in marketing campaigns.

Reputation Management is never-ending (it’s like a mountain you must keep climbing) – an Everest that’s a never-rest. He says. Creativity brings growth, says the man who  uses left brain, right brain, and heart. 

So, join my conversation with the remarkable Lakshmi Narayanan B (aka Lakshmi), CMO of CEAT Ltd, who speaks with a powerful mix of knowledge and strong, proven experience to give us several valuable insights, on our award-winning series, MVP - The Master's Voice Podcast. Tune in now for the insider’s view to the space of marketing and reputation management, with special and inspiring reference to CEAT's own marketing strategies and its excellent corporate ethos. Thanks for your time.


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