This episode of MediaBrief.com’s popular podcast series, The Master’s Voice, features one of the most respected marketers in Indian Media & Entertainment – Prathyusha Agarwal, Chief Consumer Officer – Zee Entertainment Enterprises Ltd, or ZEE, in conversation with Pavan R Chawla – Founder of MediaBrfief.com.
This is Prathyusha’s first in-depth interaction with anyone from Indian media after she was made CCO at ZEE. What makes this episode, published to also commemorate Women’s Day, is Prathyusha’s presence in it. Listen to it for the insights of this passionate marketer who is driven by the ZEE group’s obsessive focus on Consumer and Culture and getting it into the craft of storytelling to empower business associates. Apart from extremely helpful business insights, also get to know the person behind the accomplished professional.
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