Pavan R Chawla writes: My guest expert on this, the latest episode of our podcast series The Master’s Voice, is someone who, with more than 28 years of experience, brings invaluable expertise in managing television networks operations in the Media and Entertainment industry: Megha Tata, Managing Director South Asia – Discovery.
A media & entertainment industry veteran, Megha has held leadership roles at organisations such as BTVI, HBO, Turner International and Star TV.
She has also served as Vice President of the International Advertising Association IAA’s India Chapter from 2016 to 2018, and is currently in the MANCOM of IAA. She was recently co-opted as Director on the board of Indian Broadcasting Foundation, and is also on the board of the National Media & Entertainment Committee of FICCI.
In this episode of The Master’s Voice, Megha speaks of life at Discovery, the impact of COVID-19 on the business of broadcasters, on the business at Discovery, the original content flow at Discovery INC, on launching Discovery+; comments on the perception that Indians are notoriously reluctant to pay for content, on how Discovery+ is marketed, the impact of TRAI’s meddlesome (our word) regulation of Television Broadcasting in India, life after COVID for the streaming platforms, and much more. Plus what she does in whatever time she can spare from a busy work schedule.
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