In this, the 35th episode of The Master’s Voice on MediaBrief.com, I bring you a conversation with Phil Hardman, Senior Vice President and General Manager of BBC Studios Asia. BBC Studios, as we know it, is the global content company with British creativity at its heart, and in India too, has been amongst the most respected creators of content production and sales empowerment for television, and now the OTT space too.
Phil – who took over as GM for BBC Studios Asia after his roles leading the BBC’s commercial strategy across Asia and Greater China, and the BBC’s China business for the first half of 2020 – shares interesting insights about the Studio’s recent re-launch of its popular children’s channel CBeebies in India after 8 years, the characteristics of the overall Asia market and the uniqueness of the India market within it and BBC Studios India the content and associations it has created and driven so far, his outlook for India and the region; a bird’s-eye-view of the OTT transformation and growth during the pandemic; how the formats business adapted to the pandemic, and current and upcoming format trends. He also speaks about supporting platform partners and the associations and partnerships BBC Studios India has in the India market, including with Sony BBC Earth, and others.
So, for insights from Phil Hardman based upon his extensive knowledge of, and experience in, the South- and South-East Asia, South Korea and Japan markets, tune in to this episode of The Master’s Voice. We give you Phil Hardman, Senior Vice President and General Manager of BBC Studios Asia.