In this, the 38th episode of The Master’s Voice podcast, Pavan R Chawla brings you a conversation with one of FM Radio’s finest professionals, B Surendar - Chief Operating Officer & Director, Red FM network. One of the thought leaders in the FM radio industry in India, Surendar, over the past 16 years, has been playing an important role in helping shape the success of the Red FM radio network, which has grown in India from 7 stations in 2005 to nearly 70 stations now across the country, reaching around 52 million listeners.
- In this episode, Surendar shares his views and provides multiple insights that would not only help inform and educate young professionals but also inspire peers who, like he himself, are working to evangelize the FM Radio industry in India.
- Surendar outlines his interesting education and early career graph, and shares how he transitioned from working with reputable, research-oriented pharma companies, and how he eventually found himself at the Indian Express, which marked the beginning of his beloved and successful media career. He speaks of the impact of the pandemic on the FM Radio industry.
- He also busts some myths about the Radio industry, and discusses the need to evangelize the medium. Surendar is upbeat about the great power and relevance, and potential of Radio, which he says, is poised for strong growth in India
Surendar is active in industry forums and has been a part of many award-winning initiatives for the network. He is also known for his penchant for building teams, mentoring revenues, and maintaining high standards of business ethics and integrity. He has an MBA in Marketing, and had a stint with pharma MNCs Organon & Hoffmann-La Roche before moving to the media industry in 1996. His personal interests include world affairs , sports , movies , music and travelling.
During his more than 25 years of senior-management experience in the media industry, Surendar has earned peer respect as a turnaround specialist by handling tough assignments with aplomb and consistently achieving top- and bottom-line objectives of the companies he has worked with.