In this, the 40th episode of The Master’s Voice, I bring you a conversation with someone I’ve always admired -- in equal measure for her career and professional achievements in the Media & Entertainment space, and for the kind of wonderful person she is - Simran Hoon, Chief Executive Officer at The Q India. She is one of the youngest women in a senior C-level leadership role in M&E in India.
Before joining The Q, Simran was Executive Vice President and Head of Ad Sales at Viacom18, where the team successfully established COLORS channel as the leader in revenue amongst all Hindi general entertainment channels. Simran, who brings 25 years of stellar workex to TheQ, has worked in various leadership positions at leading media and entertainment conglomerates such as Zee Entertainment Enterprises, Star India and Sony Entertainment Television, where, incidentally, both of us were colleagues as part of the team that launched Sony Entertainment Television in India.
The Q, as we know, is a truly unique offering that aims to cut the clutter in linear television, and for which Simran, after she took over, has helped build a strong and robust entertainment ecosystem. Under her custodianship, the Hindi general entertainment channel has witnessed exponential growth in the industry with several milestones.
The Q takes the best of curated content from social and digital to the family television set. And this exciting offering primarily targets the Tier 2 and 3 cities and towns, and, of course, by virtue of its content, is relevant and interesting to the Tier 1 markets too.
- Simran speaks about The Q, its biggest USPs, the kind of audiences it appeals to and its growth curve since launch in India on the back of the power of special, angular, different-from-run-of-the-mill-Hindi-GEC content.
- She recalls launching a GEC during the pandemic without much marketing at all, and how the channel has grown since its launch on DD FreeDish.
- Simran speaks of the The Q’s content strategy across curation, creation and acquisition, and the opportunities and challenges of formatting an FPC for a channel that doesn’t dish out only the usual 3-breaks-4-segments kind of 23-minute episodes dished out in half-hour slots. She also shares how advertisers have responded to The Q, and gives us a little whiff of some exciting future plans across digital and regional
As CEO at The Q, Simran leverages her experience and insights to provide strategic direction to create new opportunities for the company and to drive organizational growth.
With a Post Graduate Diploma in Marketing Management (PGDMM) from The Times School of Marketing, New Delhi, Simran worked as a Senior Officer with The Times of India Group, thus beginning her journey in the media and entertainment industry.
So tune in for some excellent insights from one of the most positive industry professionals who leads her handpicked team by example and inspiration - Simran Hoon, CEO - TheQ.