Achint Setia, CEO of Snapdeal, on Bharat consumers, value commerce and AI

Achint Setia, CEO, Snapdeal, features on this episode of MVP – The Master’s Voice Podcast, in an expansive, rewarding and insights-filled conversation with Pavan R Chawla, Founder-Editor of MediaBrief.com.

Drawing on nearly two decades across technology, consulting, media, marketing and e-commerce, Achint shares sharp perspectives on Bharat consumers, value commerce, changing aspirations and the next phase of Indian e-commerce.

He speaks about Snapdeal’s focused Bharat opportunity; why value-conscious consumers are very different from merely price-conscious shoppers; what builds trust in e-commerce; and what Snapdeal is learning by engaging directly with consumers and sellers across India.

The episode brings together 10 important learnings from Achint Setia, with excellent insights into consumer behaviour, aspiration, Cash on Delivery, creators and social commerce, digital-first marketing, trust and seller quality, and the possibilities AI could unlock for Indian e-commerce.

And that is only a tasting bite of a conversation rich with perspective, experience and practical learning.

Listen to the complete episode of MVP – The Master’s Voice Podcast from MediaBrief.com.

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