How Shahar Boyayan Uses AI to Win Customers for Life

Sponsored by Harford County Living

Discover how AI expert Shahar Boyayan is helping businesses transform customer relationships through smart, hyper-personalized automation. From emotional consumer insights to real-world applications that save time and boost sales, this episode is packed with strategies you can start using today. Whether you’re curious or cautious about AI, Shahar’s insights will open your eyes to what’s coming next—and how to stay ahead.

Guest: Shahar Boyayan

Shahar Boyayan is a leading expert in consumer behavior and artificial intelligence, known for translating complex tech trends into actionable strategies for business growth. As the author of AI-Driven Consumer Trends and Business Applications, she empowers brands to stay ahead in a rapidly evolving market. With over 35 years of experience, Shahar helps companies become truly irresistible by understanding how AI is reshaping human behavior.

Main Topics:

·         Shahar Boyayan’s journey from Brazil to becoming an AI strategist in the U.S.

·         The rise of AI in consumer behavior and how it’s reshaping business strategies

·         The concept of hyper-personalization and emotional AI in marketing

·         How small businesses can implement AI affordably and effectively

·         The risks of AI-driven isolation and the importance of maintaining human connection

·         Real-world examples

Join us for “One Song,” a benefit concert by the Big Infinite to support the Ed Lally Foundation’s mental health and suicide prevention initiatives. This special evening will feature heartfelt music and person stories, fostering connection and well-being among attendees. Come together to celebrate unity and healing through the power of music.

One Song Benefit Concert for the Ed Lally Foundat

Emily Adolph and Ona Crow are the co-creators of Nourish & Connect, an event designed to foster meaningful connections in a supportive and empowering environment. NOURISH & CONNECT – The Soul Lift

Chapters

• 0:00 Celebrating 10 Years of Conversations
• 1:39 Meet Shahar Boyayan
• 3:22 From Brazil to Business Strategy
• 5:23 Why AI Is Reshaping Everything
• 7:59 Life-Streaming and Hyper-Monitoring
• 10:39 AI “Friends” and Digital Companionship
• 13:57 Tech, Kids, and Social Disconnect
• 17:09 AI, Privacy, and Personal Boundaries
• 17:54 How Businesses Are Using AI Right
• 21:31 Automating Customer Service and Sales
• 23:48 Time-Bending and AI Efficiency
• 25:22 Daily AI Tools for Smarter Work
• 26:27 Podcast Workflow with AI
• 28:06 Embracing AI for Growth
• 34:55 First Steps for Small Businesses
• 41:21 AI and Nonprofits: Missed Opportunities
• 47:11 Where to Find Shahar’s Work
• 48:08 Final Thoughts and Personal Goals
• 54:23 Episode Wrap-Up

Transcript

Rich & Wendy 0:00
Hey, everyone is Rich Bennett. Can you believe it? The show is turning ten this year. I am so grateful for each and every one of you who've tuned in, shared an episode, or even joined the conversation over the years. You're the reason that this podcast has grown into what it is today. Together, we shared laughs, tears and moments that truly matter. So I want to thank you for being part of this journey. Let's make the next ten years even better. Coming to you from the Freedom Federal Credit Union Studios. Harford County Living presents conversations with Rich Bennett. 

Today, I'm going to get kind. 

No, no, no. The truth is. 

Rich Bennett 1:02
Today in conversations with Rich Bennett, I'm excited to welcome SHAHAR Boyajian. SHAHAR is a leading expert in consumer behavior and artificial intelligence, helping businesses understand emerging trends and craft strategies for success in the AI Revolution. She is the author of the acclaimed report A AI Driven Consumer Trends and Business Applications Navigating the Near Future of Commerce and the Laws of Areas of Stability. With her unique ability to break down complex concepts into actionable insights, SHAHAR empowers businesses to not only predict the future of commerce, but to shape it. So get ready for an eye opening conversation on how to become truly irresistible in your market and why you should really be embracing AI. Are you so before we get into A.I., tell us a little bit about yourself, because I know you lived in Utah for a while, but you're not from the United States. 

Shahar Boyayan 2:12
I'm not. I came to the United States about 21 years ago from Brazil. Me and my daughter, two bags and a teddy bear. And we arrived in UTEP because we knew one person there. And. Wow. Yeah. And we we were living there for 20 years, and we decided to spend two years now in Puerto Rico to experience warmer weather. And we also like the food a lot. So we moved six months ago. Actually, it's been seven or eight months ago, so we are almost completing the first year. 

Rich Bennett 2:45
What led you to get into the world of A.I., 

Shahar Boyayan 2:48
You know, I actually always am very I'm very curious person. I love learning. And I always was fascinated about consumer behavior. I built a consulting business for over 35 years where I always, based on the consumer behavior, to dictate what kind of marketing, what kind of action somebody would take. That's why I consider why we can become irresistible to a market if we are aware of the behavior and the emotions involved in what we do and what we sell. So that was always my fascination and what I expect I, I, my expertise are. But then with the eye and like you said before, we came on our air has been around for a long time. It's not big news. 

Rich Bennett 3:33
Right. 

Shahar Boyayan 3:33
But to the average consumer, it's this moment now that they are becoming aware of a I and start to experimenting more with air. And this is causing a huge shift in behavior. So that's why I, I went this way because the change that we are seeing this year and the next year has never been seen by humankind. And the interesting part that is our behavior is going to change drastically. And once behavior changes, it doesn't go back. And it is the first time in history that we are going to go through such a big change with five generations alive at the same time. So it's very interesting when you look from different perspectives how we are all using it already. Like you mentioned before, you have the device that I cannot mention the name or else is going to try to sell me something to put on my car. But we have all this things that many times we are not even aware that they are A.I. devices, but this is going to increase in a very fast pace in this next two years, and this is going to cause us to change as human beings, our kids, or maybe even some of our core behavior. 

Rich Bennett 4:46
Right. Well, it's like you showed me Chad Djibouti on your phone and you were talking to it. Which to me is technically just like typing in your search bar on Google or whatever, 

Shahar Boyayan 4:59
Yes. 

Rich Bennett 5:00
you're just talking to it and asking. 

Shahar Boyayan 5:02
A less version of church. And it's not a no knowledge church. But you have you have different things that 

Rich Bennett 5:07
Right. 

Shahar Boyayan 5:08
you can try, Right. But we checked Djibouti. It's very interesting because it now when you ask something, whatever it is, it is going to think 

Rich Bennett 5:16
Mm hmm. 

Shahar Boyayan 5:17
and reason about it. So that's the big change in 

Rich Bennett 5:20
Yeah. 

Shahar Boyayan 5:20
there from where we used to say, write me a post for social media. Now we can reason and discuss with you. So, for example, when I'm thinking about business owners, entrepreneurs, we tend to be very lonely people in the sense that we don't have people around us that really understand what we do. Most of 

Rich Bennett 5:38
Right. 

Shahar Boyayan 5:38
them think we're crazy. Well, I can use something like strategy to brainstorm something without judgment. Right. And you will see the good side, the bad side. And you can do this in every single aspect 

Rich Bennett 5:52
Right. 

Shahar Boyayan 5:52
that you can do. And what I showed you is a very simple example of what can be done. But, you know, you have a guy out there that is is it's really impressive how much deeper they can go in their reasoning. 

Rich Bennett 6:09
So with this report you wrote or wrote. I'm just ask you upfront, what are the eight laws of areas of stability? 

Shahar Boyayan 6:19
So those are all related to this big change that we are going to see. Right. Because now it's going to become an extension of ourselves. One change that we see that I call is the life streaming behavior change. Because, you know, right now you probably have a device in your room that puts the alarm off your your watch probably tells you how many heart beats. You have a second if you're stressed out. We already have that, then we are already using that. We may have smart glasses that also monitor, but this monitoring is increasing constantly and what's going to happen in a very short period of time is that you may wake up in the morning and your pillow will tell the coffee maker to start preparing the coffee with a little more sugar today because your mood is not as it used to be. I go brush my teeth and my toothbrush might tell me, Hey, you need to schedule an appointment. You need to do some tooth cleaning here. So I'm going to be monitored a lot more than we are today. 

Rich Bennett 7:22
Why? 

Shahar Boyayan 7:23
What? What does this cause? Well, it causes. It opens a lot of doors of opportunity to businesses. But for me, as a human being, I also we we start expecting that. They expect to be monitored. And I will live according to what I decide, hopefully, that my day should be to not stress out and things like that. So we are going to see this and what this this rich. And we have to put everything into context. Right. Right now, we are isolating ourselves a lot. Right. We did that with the pandemic, but then we got the use of being home. And now we are used to devices all the time that we are not able to pay attention to one thing at the same time. Harvard did a study that 60% of all this meetings be a podcast, a business meeting. People are not only trying to multitask, which is impossible, right? But they are they are either cooking while they are attending a meeting and doing something like that, or they are scrolling and looking at other things, including shopping. This. Wow. This is such a level right now that Netflix sent a memorandum to their writers asking the writers to dump down the plots that would need would not need too much talking to be understood and also dump down the images. Now we can we can question because they are breaking the law of moviemaking. Right. 

Rich Bennett 8:58
Right. 

Shahar Boyayan 8:58
But the reason they did that is that research showed them that most people, while they are watching whatever series they are watching. They're also on their phone the whole time. So if they are looking here, they're not looking at the screen. If they are dividing attention, something is being lost. So they think at this moment the dumbing down will solve the issue. I think the issue is deeper than that because that you lose the your ability to be present. Right. And that causes other issues. But overall, we are isolated as human beings and we are interacting with devices most of the day. And now with the AI, I can have friends there. I can have a boyfriend that is AI. And the air, he teases, is here to please me. So it's only going to say what I want to hear. What I want to to talk about matter is releasing Air France right now on Instagram and Facebook. Well, they are not going to go against you on politics. They don't care for whom you vote for. They are there to talk to you, what you want to hear. 

Rich Bennett 10:02
I just saw that. 

Shahar Boyayan 10:04
Yes, well, it can be good, but it also has a very negative side, 

Rich Bennett 10:09
Yeah. 

Shahar Boyayan 10:09
because if we don't have confrontations, if we don't have discussions, if we don't understand the differences, we become very narrow minded. Right. And we expect the life to be one way. When I get out of the house, it is not like that. Well, then, if I'm on an airplane, I might have a tantrum because I didn't get the window and things like that. Right. And the other thing is, although all this is going to cause a need for hyper personalization, we will expect everything to be about us. Because if we are lonely, most of the time when I'm out there, I want to be seen. I want to be taken care of. I want to know I matter. So businesses need to be aware of this change because, you know, even though we systematize all the time in order to have a profit, the experience with the consumer will be we will have to be more personalized. Wow. That was a long answer. 

Rich Bennett 11:06
No, but I'm, I, I just saw I think it was yesterday, yesterday or today about the media friends. I think it was on Instagram. I saw it maybe on Facebook. I don't know. But I'm like, why? And I just went right past it. But that could be interesting. 

Shahar Boyayan 11:27
It can be very interesting. Now. I love AI for many things. I don't love this side of it. 

Rich Bennett 11:32
Yeah. 

Shahar Boyayan 11:32
Yeah, okay. Because we don't need more isolation and the thing is, talking like you and I are talking, it's sometimes very good that we disagree about things and we work that out. It teaches us how to run a difficult conversation, how to deal with the emotions when I'm getting angry or excited, how I agree or react to that. If we lose that, I don't know how we are going to become later. 

Rich Bennett 11:59
Yeah. The other thing too with that, the air bots, whatever you want to call them, body language says a lot. 

Shahar Boyayan 12:07
Yes. 

Rich Bennett 12:08
I say a lot. You're not going to get that, 

Dad. 

Shahar Boyayan 12:13
And we already suffer that 

Rich Bennett 12:15
Yeah. 

Shahar Boyayan 12:15
because what happens today is that kids are growing up with their tablets 

Rich Bennett 12:20
Mm 

Shahar Boyayan 12:20
on 

Rich Bennett 12:20
hmm. 

Shahar Boyayan 12:20
their hands. Right. So comes dinnertime. I don't know how it is in your house, but in my house, we all ate together. We still do it right at dinnertime. Well, the little kid is on the iPad the whole time. She's not seeing how you react if the food is burned. If you don't like the taste, if something you don't agree about in the conversation, she's missing all that because using that device is an amazing babysitter but is doing a disservice because she's not learning how to react as a human being to conversations, to, you know, things that you don't like and things like that. So when they grow up, they have a hard time in the social part the whole time, right? Because they are missing crucial components that we all need to have. If you eat something sour and you don't like, it is important that you show that expression and it's important that they connect that expression to something sour and that that is being taken away from most kids. 

Rich Bennett 13:20
Yeah. And I could see with this, especially people that are suffering from anxiety or depression. 

Shahar Boyayan 13:29
All types. 

Rich Bennett 13:30
Yeah. Now all of a sudden, this guy is their friend. 

Shahar Boyayan 13:35
Yeah. 

Rich Bennett 13:36
Well. 

Shahar Boyayan 13:37
We already had some casualties in America, in Korea, with boyfriends and girlfriends, because in here in the U.S. was a teenager boy, and he fell in love with the high D.A.. I start saying things like, I want to be with you. I want you to come to me. And he understood he had to come to her. No. Yeah. So. And that happened something similar in Korea as well. So. So that thing. But I don't want to frighten people to use A.I., but we need to use our critical thinking the whole time. And when we can, we need to demand companies to monitor and put boundaries to those A.I.. Because on the first moment, they are here to do what you want. 

But, you know, they do need to be monitored and taken care of. I mean, next this year, I think this month, by the end of this month, one company is already going to release the humanoid robots that you can have at home. It's not a company from the U.S. Another one. Well, eventually we are going to have one of those. Right. And it's fine if you think I don't like to cook or cook, I don't like to clean. You will clean. But how much? We will also be listening, recording, uploading. What? What kind of how much privacy you're going to have inside the house. All these things. We need to start thinking about it and voicing that out even in social media. Because who whoever the company that produces that A.I. is from needs to have boundaries and privacy settings and everything accordingly. So they are amazing. I want to have one, but we were having this discussion here at home. But how much do we really want? 

Rich Bennett 15:29
Right? 

Shahar Boyayan 15:29
Right. In the in the sense. How much? Because you mentioned this before we came on your phone. If we you and I talk about something, let's say we talk about those bubble swimming pools. I bet with you that next time you go to the social media platform, you're going to see ads from dad. And none of us are using the phone at this moment. 

Rich Bennett 15:49
Yeah. 

Shahar Boyayan 15:49
All right. So so all these things that we need to voice what we allow and we don't allow it right now, but never miss the critical thinking when I'm using the I a very a very good exercise is that you have to make a rule that you are always a decision maker in the process. 

Rich Bennett 16:09
That's where I think a lot of people are missing the boat there. Or maybe they're afraid that they won't no longer be in control. And you always have to stay in control of it. And I always think of, like the cars that drive themselves where an accident should occur. Who's responsible? 

Shahar Boyayan 16:32
Who decides who gets killed? 

Rich Bennett 16:34
Well, that too. Yeah. 

Shahar Boyayan 16:36
Even the pedestrian or whoever is inside the car, who is going to make that decision? 

Rich Bennett 16:41
Yeah. 

Shahar Boyayan 16:42
Yeah. 

Rich Bennett 16:43
I mean, that car hits another car the pad. You know, I'm in the car. It's my car. But the car is driving itself. I mean, cause the accident, the car did. Oh, 

Shahar Boyayan 16:55
We're going to have some very interesting conversations coming up because 

Rich Bennett 16:59
yeah. 

Shahar Boyayan 17:00
as the numbers grow. But again, on the other hand, it can do wonders for you. 

Rich Bennett 17:05
Oh, yeah. Well, with businesses. Where are some businesses getting it right Both use and I explain that some of the businesses that are doing that. 

Shahar Boyayan 17:17
You have tens of examples in big companies. You have, for example, SAP for the air. It's used now on their website that I go there and I can try make up that stuff. But what's unique about that is that when it scans my face, it's going to see the good side and the bad side. So you also see the flaws. 

Rich Bennett 17:37
Wait a minute. You could try it on their website. You could. 

Shahar Boyayan 17:43
Where we scan your face. Scan your face. See the goods and the bad things like, Oh, maybe I have some brink of a seizure. Right. And he's going to tell me exactly how it's going to show me how I would look with their products. Right. When I go to the store, the the person selling the products will be able to download everything and know exactly what I need at that moment. So they were able not only to use the air in a very intelligent way, but also to merge that with the in-person part of it. When I go by the product in a in a store. So So of course that's a big company, but I love to use the example of restaurants. If we. 

Rich Bennett 18:26
Hmm. 

Shahar Boyayan 18:27
Thinking about hyper personalization. Well, if I go to a restaurant, wouldn't it be nice if I'd been there before that? The time I set something, a device. Even the menu will tell me. Hey, SHAHAR, I noticed that you love fish. You try the salmon last time. Let's try that. The some other fish 

Rich Bennett 18:47
Right. 

Shahar Boyayan 18:47
today and go from there. The other thing that can be done when I'm looking at the menu, let's say I click a demo form, go here. You will show me how a video will pop up and show me how it is done in the back, because it's very important for me today as a as a consumer to understand that the social part of other businesses. Right. Because we care more about that. So how is it prepared? Is it local products? Am I buying local? I can show that in a menu today. 

Rich Bennett 19:19
Wow. 

Shahar Boyayan 19:19
And that creates a different level of relationship with that customer. 

Rich Bennett 19:24
Yeah, 

Shahar Boyayan 19:24
And the younger they get, the more important this part is because, for example, Gen Zers, they are extremely conscious of if we are harming the environment, the products that we are using, the fami. So as as a business owner, I need to know if that is my group. I need to be doing something about that all the time and they can help me do that very, very easily. And it's not something that we talk about and people think it's this expensive thing that only big companies can do, but it's not. 

Rich Bennett 19:54
right. 

Shahar Boyayan 19:55
It's very affordable and it's going to get even more for them. So it's just a matter of say, okay, what are the pain points? Where do I lose customers? Where are the things that I, I cannot do because I don't have enough time, so I'm letting them go instead of having them back. All those things I can have. We have, for example, answering the phone is an AI. And if you look today and how the AI uses the phone, again, you can reason by itself. You can create the answers. Not everything is a scripted. So he carries the conversation with that consumer. And if it comes to the point that he sees it's ready to buy, for example, you can either do the sale or then transfer to us for the sale to be done. So all that talk that in an everyday situation would cost us a lot of time and sometimes leading to nothing because some people just call. What times are you open? Do you open on Mondays? Right. This is always the time the AI can do that for you. Easily. Easily. 

Rich Bennett 20:54
Wow. 

Shahar Boyayan 20:54
Wow. 

Rich Bennett 20:57
Oh, yeah. I got the gears going in my head because I just talked to a younger gentleman today about leads and sales. 

I would not be, and I'm sure there may be some businesses doing it now where their sales force is a I doing the cold calls. 

Shahar Boyayan 21:19
Ours is. A year and a half ago, we had 16 people working for us. Today we have three real people. All the others are alive. 

Rich Bennett 21:30
Real. 

Shahar Boyayan 21:30
Because you can answer the emails for me. You can send me triggers that I need to look at this into that can answer the phone. Does all the customer service on the website, for example. That alone means a lot of money if you think. But just something. I'm here. Do you need an answer? You can solve a problem. You can send a coupon for the person not to lose a sale. You can do a lot of things, can send text, send reminders. If I'm going to give a webinar, for example, they can get reminders on their phone all the time. All this is done by the A.I.. So why do you have to think is all the things that you waste time training? Which Salesforce is one of the cases, right you don't like to do? All the repetitive things that take you away from actually strategizing the growth of your business should be done by. 

Rich Bennett 22:22
Wow. 

Shahar Boyayan 22:23
Wow. It should be there because it can clear to they can close a sale almost as a human. I mean, you really need to. It's hard sometimes to understand. You are talking to an AA. You really think you're talking to a person? I sell. I sell land. I like to invest in land. And we have an AA taking care of prospects. And I get prospects from all over the U.S.. Some of them have very heavy accents, Right. And the air is able to carry the conversation to the point that it qualifies them. They are ready for this or they need us for something and then they transfer it to us. So I only get to talk to people that are ready to buy, are in the process or are already customers, and I need to solve something. The I cannot. 

Rich Bennett 23:09
Which gives you more time to do other things. 

Shahar Boyayan 23:11
Which is another trend that we have. We are running to a moment that we are going to key to our day. You know, we are I call that time bending the day we work, according to us. So we are going to become this, you know, the solar system of ourselves here. Because I will allow you to do that, including that when you sleep or not sleep. 

Rich Bennett 23:36
You mentioned something that a guy does for you, which blows me away. You said you guys have I reply to your emails. How in the world does that happen? 

Shahar Boyayan 23:49
Why would you train the AI? Everything needs. Somebody needs to program that before. But it trains to go through your emails and in my case, the flags, the ones I need to look at. There are the others. There are simple. Like, for example, did my payment go through? You can check that and answer for me. So all 

Rich Bennett 24:10
Right. 

Shahar Boyayan 24:10
the basic stuff of the business, you can you can answer the ones that it cannot. It tells me my check chipped. For example, I ask every day at seven, I want you to tell me what's on the news related to consumer behavior and A.I. and some other topics. Right. So you sent me a summary right away. So what is this important? Because I'm not going to watch the Post and all the other media outlets to get to know on that specific topic it comes to anything in the world is new about this. I get it. 

Rich Bennett 24:45
So he's in Chapati. 

Shahar Boyayan 24:47
I did ask because now they have the tell me, how is that call? Is the the project manager or something like that. So yeah, you give some specific tasks and you will do so you have to have the proof that you pay $10 a month, right? But then you can have whatever you want. He doesn't do a lot of things, but this kind of thing is scouting. The internet used to take a lot of time. Yeah, all right. Because even with podcast interview, some somebody will ask me, Oh, I need a current story. How this affected in a positive way or in a negative way. Sometimes I don't have that story on my mind, but I'm getting everything that matters every single day so I can be on top of that. 

Rich Bennett 25:30
I'm. I'm just blown away by it all. I mean, I use it especially when I'm putting the package together. I use it for my show notes. Matt Green. I still have to edit stuff because there are times you could tell that it is I doing it, but it does cut down the workload a lot. 

Shahar Boyayan 25:50
There's a lot of and want to step up above. I don't know if you do the projects either. No, not yet either. So I use Claude a lot is a strategy, but is more business oriented. Claude. Claude. I like it better, but either or you start a project so your project would be named podcast. The first time you say this is this structure that I want and I want bullet points and I want the show notes, I want the transcription. And by the way, do the same in Spanish so I can hit that audience again every single time the same way. So when you have the audio or whatever, you're going to upload, you say, Here's the next one, and he does everything for you every single time the same because it's inside the project. So yeah, we do that for our website for products, for listings on Amazon, for a bunch of stuff. 

Rich Bennett 26:46
Call it. Is that a plug in for Chad, Djibouti? 

Shahar Boyayan 26:48
No is another learning model. It's just more business. But you can do what I told you you can do. But Clive is more business friendly in this. It seems to understand marketing better. So, for example, when I need to do a business brainstorming like I want to launch this product, then I think my problem will be this, this and that. The reasoning is more it's targeted to business. Chargeability sometimes goes on. I don't know a time travel thing where sometimes I say, Are you on drugs or something? 

Rich Bennett 27:24
I think it's more personal. In a way. 

Shahar Boyayan 27:27
Yeah. 

Rich Bennett 27:29
You're listening in on the conversations with Rich Bennett. We'll be right back. 

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25% off. You heard me right. 25% of. And you're going to love this even more. That rate is locked in for the lifetime of your sponsorship. So even if those levels go up five, ten years from now, you're paying what you pay now. That's it. So if you're looking for a strategic way to grow your business and reach the right people, let's talk. Email me at Rich Bennett at Dan Ben dot com. That's D. A and B and. And let's make 2025 an unforgettable year for your brand and into the future. When it comes to using air in their strategies. Where do you think most businesses get it wrong and what's holding them back from getting it right? 

Shahar Boyayan 29:16
You have no idea how many. Every single day I talk to business owners and I always hear, Oh, I got that chatty bitty thing. I even paid for that. But I never used. And you keep thinking, this is old news, all right? It is old news, right? So the major problem is there's being too slow to to adopt and adapt. We tend this business is to see what the others are doing, especially the big businesses. And then we'll see if we go after. The problem is because this change is happening and it's going to happen a lot in the next two years. If I wait, I'll be behind. Yeah, right. So the biggest problem is this and the yes, there is fear. Fear makes us survive. It is not a bad thing. The problem with fear is when you don't take any action because of it. Right. Of course, every single thing on earth has a good side and a bad side. Again, exercise your critical thinking and you know the boundaries. To use that in your business. And you have to be use ethics every single time with people's informations and things like that. But it's really starting to use it. And then do not assume that because it's a it's complicated or expensive because, again, it is not a fancy dinner for Valentine's Day will cost more than an amount of a very good guy that will do a lot of tasks for you. The other thing you have to think is that business is about profits and we don't want to fire anybody or anything. But again, a lot of tasks can be done by and they don't complain. They don't miss a day of work. They don't care about holidays. We need to think they're so sick they don't get sick. So all the repetitive stuff, they they they will replace, like it or not, I mean, there will be some professions that will disappear because there is no need anymore. Telemarketing, for example, is one of them that, you know, disappear. 

Rich Bennett 31:18
The thing with. Here's what a lot of people don't understand, because they said the same thing like with car manufacturers when the robots started coming in. You still have to have people that fix those robots. 

Shahar Boyayan 31:31
Yeah. 

Rich Bennett 31:31
So when something else comes along, I think it creates more jobs. 

Shahar Boyayan 31:37
I was talking to a designer the other day about that because designing is really something that you don't need much. Yeah, I can do amazing job with that. And it's going to go towards the stroke. What you have to do is reinvent yourself and then you analyze what eye is not able to do, at least at the moment. For example, consistency is a problem for I. Ethical values is another problem. So then you will create your new profession still related to designing, but fulfilling the gaps that you can see happen right now. And as things evolve, you change. There's no way there are some things that will disappear because there is no need to have them. 

Rich Bennett 32:18
All they need to do is ask a I. What profession can I start doing that you can't do? 

Shahar Boyayan 32:27
Well, people will have to ask because you will have changes in in professions. Some will vanish. Others will morph into something else. But again, if I'm using I have having all my boring tests be done by, I will have more time. And then as a human being, my values will change a bit because the way I will see time and the things I will want to do with that extra time will need to be more valuable. Remember is all about me. I want that hyper personalization. So what I am going to look for, for vacation, for having fun, it will be different. So we will use my time different. 

Rich Bennett 33:13
And I think that's what people need to do. They need to look at all the positive things that I am helping with. And one of the things I can think of right away is, number one, if you have a I doing a lot of these things for you, automatically gives you more time with your family. 

Shahar Boyayan 33:33
Exactly. 

Rich Bennett 33:34
Gives you more time to If you like to meditate, you can meditate. It gives you more time to, if you want to walk, learn new things, 

learn those recipes so you can learn how to make what they're making in Puerto Rico. 

Shahar Boyayan 33:51
Exactly. 

Rich Bennett 33:53
And I think that's where people are. They're missing the boat on this. Look at the positive out, you know, outlook of it. Okay. With small or mid-sized businesses that may have huge budgets or tech teams. What's smart first step they can take to start using AI to better understand their customers? 

Shahar Boyayan 34:18
Well, if it's just on experience base, simple things even, which is such pity on on implementing things in their business, they need to find some agents to work for them. So I have a company that does that, but there are other companies. Mine is called Prop Torquay. And so for example, ours is extremely good at taking care of existing customers. Okay. Because many times businesses get they get busy and they don't see that Mary should have been here this month and she wasn't here next month. And I can keep that conversation going in different formats in social media or on the phone, however you decide you want to hit. Mary Right. It does. The all the things that I told you about answering phone, talking to the people on the website, all these things, they're different agents. We call them employees. But all of those all these would cost a business owner around 300 bucks a month. So you're talking about five, six employees for about 300 bucks a month. 

Rich Bennett 35:26
All right. So let me get this straight. The name of your companies, you say prop talk, you write. 

Which basically is your hand. You're helping people with their eye. So this 

business of yours, was there any business this around 20 years ago? 

Shahar Boyayan 35:52
No, not at all. 

Rich Bennett 35:54
Ten years ago. 

Shahar Boyayan 35:55
Nope. It's quite true. I would say the total thing may be three or four years, but hitting the small business owner, it's very recent. 

Rich Bennett 36:04
So let me get this straight. This means your company is a new company because of you, I. 

Shahar Boyayan 36:11
Yeah. 

Rich Bennett 36:12
Oh, that's a positive thing, isn't it? 

Shahar Boyayan 36:15
I think it's a very positive thing. Right. You know, as a proud baby boomer that I am, baby boomers are adopters of new adopters of new technology. Right. We are known for that. That's. 

Rich Bennett 36:27
Shankar. Excuse my language, but we are the kick ass generation of baby boomers rock. 

Shahar Boyayan 36:34
They they. They talk sometimes. Oh, how do you see the how do you play with they I hey, I was using cloth before my daughter was using and come out and most business owners today, I mean our generation is the one that is there that doesn't want to retire but is is struggling on the day to day. Right because one they are not the energy is not the same as it was a few years ago. And then we like on the marketing part it's just normal we. Right. Right. We live it on the side until there is no more hope. So we live it on the side. Well, that's why that you should have a I taking care of that doing the CRM. You know, doing all the follow up for you and then you have the time to go fishing on weekends and you still have a very healthy business. 

Rich Bennett 37:21
Words are, wasn't it the baby boomers that more or less started the Internet? 

Shahar Boyayan 37:27
Come on. Go. Go buy an iPhone today and look who's in the line. Or go to the store right now and look who is there. But it's easy to say about just the younger ones, right? Yeah. 

Rich Bennett 37:40
Well, that's what always cracks me up when I see these younger people that you just don't understand the Internet and social media. You don't know how to do it. You're too old. 

Let me tell you something. You think I was designing websites when you weren't even thought of? 

Shahar Boyayan 37:55
Yeah, exactly. Exactly. I have a production company for nine years now. Right. And it was the funniest thing. I had a studio in Utah and, you know, my employees would come to me. Sure. Have you heard of something called Instagram? And I was thinking I was on stage teaching people how to use Instagram like three or four years ago. Come on. If baby boomers did one thing right is that they reinvented every single phase of their lives. And we are all in retirement age now, and we are reinventing that as well. And this makes market changes. Businesses change. We need to understand that we are spenders by nature. We were trained to watch commercials. We were trained to buy. We like to buy. We don't like to save. This is very good for business, right? 

Rich Bennett 38:45
And I think the other thing is, too, because talking about all the change in everything, us, a lot of you see a lot of the baby boomers, they're not retiring like me. I don't want to retire. I'm having fun messing with all these changes. 

Shahar Boyayan 39:00
And even when they do is a very different retirement that their parents had varied. Right. They started working with causes or they decided to travel the world or whatever it is. So, yeah, we we didn't do anything like our parents did. And this is a good thing because again, being early, a look at tick tock, you you look at the tick tock is an interesting platform. And, you know, part of me hopes it stays because it's the only one that has all the generations actively using it. But you have the 60 talk, you have the 50 talk, and you have these communities from baby boomers. Oh, they're very, very active. And working and doing promotions for products and consulting in all kinds of things. And you say we are as active as we can be at our age. Oh. 

Rich Bennett 39:50
There's one there's a website out there was a baby boomer dot org. If you get a chance, check it out. I don't even know how I found it. But they carry a lot of the Baby Boomer podcast on there and they have articles and all that. It's like, okay, this is good. 

Shahar Boyayan 40:10
Yeah, We're still here. 

Rich Bennett 40:12
You mentioned with causes. And And I know you work a lot with businesses, but nonprofits are still a business. And I don't can answer this or not, but what are some of the things that nonprofits can really take a I and help them, especially when they're, you know, the biggest thing with nonprofits, they need to raise money. What's the biggest things that are some of the biggest things that they can use I for? 

Shahar Boyayan 40:44
You know, I can have only I getting donations over the phone very easily. What I think non-profits miss many times is that they understand they need to talk to emotions. Right. But they don't provide the experience that the person would hope for when donating to a, uh, one of the companies. So, for example, let's take dogs, right? Abandoned dogs in the eyes of an angel. Right. You see that dog suffering and that song. And I can't stand looking at that. No. Right. I would like to see a different side of it that if I every time we work with somebody, you need to ask yourself how. Let's suppose you were a consultant and I started working with you. The question you need to ask is Who do you become by working with me? How do I transform you? The best question is who do you become? By working with me, you become. And then you ask an extremely powerful professional, a fearless leader. Whatever it is, the nonprofit needs to ask the same question. It's not only about saving the dog, the kid or things like that is one step up that will tell me how I will really affect. Let's go back to the fact at the beginning we are isolated. We are feeling lonely. The older we are, the more invisible we feel. Because I go to a website to buy a purse and it only has the age up to 55, right? And I don't even exist to the website. So if I know all this things as a nonprofit, I'm going to use this in reverse and say, okay, when the person is donating more than the benefit that she's doing to the end, reason of my nonprofit is who are they becoming and then changing the whole language. That changes the whole approach for that. If I buy a person in Africa to help little girls, there are lots of reasons besides the help, right? Right. Maybe I'm a feminist. Maybe I want to empower girls. Whatever it is that talk needs to be there more than, Oh, you're helping the not suffering. 

Rich Bennett 43:02
You have to touch everybody. 

Shahar Boyayan 43:04
Has to talk about my principles, my beliefs, my values. Right. So once you have that, then it becomes easy to implement. Because on the phone, they will be able to carry that exact conversation that you need to hear. It turns the experience a different thing, because sometimes what we do is very basic. Let's suppose you are a carpet cleaning company. Right. What's what's exciting? What's interesting about that? Yes. You hire and it's better if your carpet is clean. But I've done that. What's nothing, right? How can the owner of a carpet cleaning company provide a better experience? Well, when you ring the door to start the day and the person answers the door, give her a bouquet of flowers that cost maybe ten bucks, She will talk about that bouquet for every single friend and neighbor that she has. And the carpet will be clean, as it should. With everything that is the same, what are you providing? That is actually not boring because looking at pictures of dogs dying or being abused doesn't bring any good feeling inside me. 

Rich Bennett 44:09
No, it makes me change the channel. 

Shahar Boyayan 44:11
Exactly. Look away. 

Rich Bennett 44:13
Yeah. 

Shahar Boyayan 44:13
Right. So we need to first change the conversation, talk about who they become by donating or working with us. And then we put the A.I. there. All the reasoning needs to be done by humans. 

Rich Bennett 44:27
Yeah, I know you've done these reports. Have you written a book yet? 

Shahar Boyayan 44:32
I wrote books. But not about this topic. No. I just wrote the report. I don't have time. 

Rich Bennett 44:40
Lady I do with. 

Shahar Boyayan 44:41
I have had to produce a lot of videos and put it out there. It reaches more people. But I have I have written three, three or four books in the past a. 

Rich Bennett 44:53
About what? 

Shahar Boyayan 44:54
Well, what about the people and how they they actually relate to the normal consumer? 

Rich Bennett 45:02
Okay. 

Shahar Boyayan 45:02
What's called marketing for ugly people. I had a talent agency in Brazil, was the biggest talent agency. They use characters for TV commercials. And one of the challenges everybody thought when we started was that now the models like distribution, are the ones that sell. But the problem is that the everyday consumer, they want to be like Giselle, but they're really like me, right? So it's easier for a character to create, create a report, the connection to the consumer than the idea of beauty out there. They're both very important in marketing, but we can use both. So that was my first book and then I wrote to about social media. They're also available. They might be on Amazon, but but they are old. They were written five or six years ago. So for social media, that's an eternity. 

Rich Bennett 45:57
SHAHAR. 

Shahar Boyayan 45:57
Yeah. Yeah, I've been busy. 

Rich Bennett 46:01
Listen. Napoleon Hill. 

Shahar Boyayan 46:03
Oh, I know. 

Rich Bennett 46:05
Wrote his books when. 

Shahar Boyayan 46:07
Yeah, I know. 

Rich Bennett 46:08
And there they still hold relevance today, even those things as social media change. Sometimes those old rules still mean something. 

Shahar Boyayan 46:21
He based everything in principles, right? Principles change machines and codes and stuff. They change all the time. But yeah, I agree. It's always important. I put a lot of video content out there. 

Rich Bennett 46:34
So how does everybody get the report? 

Shahar Boyayan 46:37
So if they go to prop talkie icon, prop like in property talkie like walkie talkie, we baby boomers know what a walkie talkie is. 

They just scroll down on the first page on the on the home page, and they will see the books of the reports available and they can get for free. The consumer driving a behavior and they can get their five steps to irresistible business as well. So there are a couple of things that they can download for free. And if they call the number, they'll talk to our AA. They can have a nice chat. 

Rich Bennett 47:13
Okay. I got two more questions for you. Which the one you're probably going to yell at me for. But is there anything you would like to add before I ask you those two questions? 

Shahar Boyayan 47:26
No, I think we had a nice conversation. Now, I'm curious about the question. 

Rich Bennett 47:31
All right. So when we were talking about nonprofits, you did something. 

Shahar Boyayan 47:37
Okay. 

Rich Bennett 47:38
Do you sing? 

Shahar Boyayan 47:39
Me. 

Rich Bennett 47:40
Yes. 

Shahar Boyayan 47:41
Oh, I'm terrible. I sing in the shower. What do you mean? You're terrible. I thought you sang the good. 

Uh oh. Are 

Rich Bennett 47:50
Are 

Shahar Boyayan 47:50
you 

Rich Bennett 47:50
you 

Shahar Boyayan 47:50
joking 

Rich Bennett 47:50
joking 

Shahar Boyayan 47:51
with me? I don't usually sing, too. When 

Rich Bennett 47:53
when 

Shahar Boyayan 47:54
you 

Rich Bennett 47:54
you 

Shahar Boyayan 47:54
sing 

Rich Bennett 47:54
say. 

Shahar Boyayan 47:54
that little bit. 

Rich Bennett 47:55
That's it. Maybe 

Shahar Boyayan 47:56
Good. I thought maybe. I thought maybe you 

Rich Bennett 47:58
you 

Shahar Boyayan 47:58
sang 

Rich Bennett 47:58
said. 

Shahar Boyayan 47:59
in the choir. Oh, gosh. No. No. Oh. 

I'm not going to ask you to sing a song, but I. Can 

I sing one? 

Rich Bennett 48:10
What is the next big thing? 

Shahar Boyayan 48:14
First your. 

Hey, I don't know. You know, every day. Such a thing. I'm happy to be able to be here every day doing something I love to talk to small businesses because I know the day to day how hard it is for all of us. So I have a deep passion for what I do right now. All the things that I do. I do more than one thing. So if I'm blessed enough to keep going, I'll be very happy. I want to travel a lot more. It's a personal goal, not a business goal. I love to. I love people, so I love cultures. Even though I am not a social person on the day to day. I love to understand different cultures. So I think now it's time for me to explore a little bit more of the world. If I. If no, I can't. But a a higher cause for me would be animal preservation. I'm crazy about animals. All animals, but roaches. But yes. 

And, you know, I would like to find a way, but they are important, too. I get it. I just don't like them. But anything in animal preservation for me, my anxiety goes high when I don't see the animals being respected. So, yeah, for me, that's important. I understand each person is different, but, you know, thinking about a polar bears and the ice and all those things, I think they are important to us and they need to be respected. What is different needs to be respected in every single sense. 

I agree with you about the roots. Right. Those are tough. Now, if you were to say. 

Rich Bennett 49:59
Snakes 

Shahar Boyayan 49:59
That 

Rich Bennett 49:59
have. 

Shahar Boyayan 49:59
would have been a different story because I like Slate, I like that I don't like I don't like to touch them and I for sure don't like to encounter them, but I think they're fascinating and it was. Can you imagine just walking in the junk here? 

So. 

Rich Bennett 50:17
So you need. 

Shahar Boyayan 50:19
If it come back on again. When you write your next report guide or ever talk about baby boomers, embrace an archive, that would be interesting, right? You know, I'll tell you, it's not a secret, but I'll tell you, I had a podcast years ago and it was called Boomer oLogy Revealed, and every single episode was about baby boomers. Of course, we were a little younger then, and I did about 70 episodes, and then we sold that to a TV station in Atlanta. Really? Yeah, But I had I don't know, I didn't write a book about them, but I had a lot of stuff about that. It was called Boomer College Review. But I stopped doing about ten years ago that I was sold and then I stopped. Do you miss podcasting? I do miss a lot. I I'm trying to find the time I have. I have the name, I have everything set up. It's just the time to do to do it. That, you know, moving is not an easy thing. No, you say, Oh, I'll go to Paris now. When you move everything, dogs and family and stuff, it takes a while. So even though we've been here six, seven months, three of those months, we're just getting stuff organized. I just spoke with a young lady and she was out in Malibu, California, and her and her husband are actually moving to Portugal. Oh, great. She's like the third or fourth person I talked to that is moving to Portugal. Yeah. And I heard it's just so beautiful that we talked about. We've been talking a lot about that. 

And I'm leaning towards Spain. My daughter is leaning towards Portugal. I like the food. For me, food is important. Yeah, I like both places. I like it a lot. And I can communicate. I speak Portuguese, of course, and Spanish, but we've been debating that a lot. Spain's beautiful, too. Yeah, because I've talked to some people that have moved there. Yeah, We were in Amsterdam a few months ago. Oh, I love the place we loved. And then she said, Why did we move to Puerto Rico? We should have moved here. But they are way too organized for us 

as Latinos. We like a little bit of disorganization in life. 

Rich Bennett 52:40
Now does your daughter. 

Shahar Boyayan 52:41
To work with you. Oh, yeah. See? See, she was a teenager. Really? Yeah, she she's. She's amazing on the technical side. Okay. And she's very good at systematizing businesses because small business, they usually don't tend to systematize. But that's important. And yeah, we worked together for that all her life, almost. I was a single mother. She had to learn very fast. This is great working with your kids. So for me it is. Oh, really? Bless my son Jade with me, for he started when he was 13, see? And we retired from GE in October of 23, so. so. Yeah. And he's 32 now. Let's see. Yeah, my my daughter's a little older than that. Yeah. I always whenever we ge together, I just. I loved it. Yeah. It was so much. It was a best. 

Rich Bennett 53:39
Best to. 

Shahar Boyayan 53:40
I was deejaying since 86. Oh, boy. Sure. 

Rich Bennett 53:43
Sure. 

Shahar Boyayan 53:43
I want to thank you so much. Thank you very much. 

Rich Bennett 53:46
Thank you for listening to the conversations with Rich Bennett. I hope you enjoy today's episode and learn something from it as I did. If you'd like to hear more conversations like this, be sure to subscribe to the podcast so you never miss an episode. And if you have a moment, I'd love if you could leave a review. It helps us reach more listeners and share more incredible stories. Don't forget to connect with us on social media or visit our website at conversations with Rich Bennett. Com for updates, giveaways and more. Until next time, take care. Be kind and keep the conversations going.