Rewriting the Dress Code: How Becca Wenning is Using AI to Transform Bridal Retail (No. 093)

In this episode of Built in Ohio, our guest is Becca Wenning—the founder and CEO of Dressit, a smart technology platform that uses artificial intelligence to power designer websites and guide brides—confidently and effortlessly—to the right dress and the right boutique. 

Think of it as a digital matchmaker for the most important outfit a person may ever wear.

In 2010, Becca stepped into bridal retail just as Pinterest and Instagram were being born. She didn’t know it then, but the digital revolution was about to turn the wedding industry—and her career—inside out.

Becca ran her own boutique for over a decade, building a successful business that guided thousands of brides to their perfect dress. But behind the romance and ribbons, she saw chaos: brides overwhelmed by options, boutiques buried under manual processes, and designer brands unable to adapt to modern e-commerce expectations. 

By the time she sold her boutique in 2020, she had cataloged every inefficiency the industry refused to fix.

Now, she’s fixing them. And building it from Coldwater, Ohio.

Connect with Becca on LinkedIn: www.linkedin.com/in/becca-wenning/

Check out Dressit at: www.dressit.ai