Ep Local Players: Pursuing Your Passion With Fabian Quezada (Dj Josor)

Guest social media Information 
Instagram: @DJJOSOR
Facebook: Fabian Quezada

In this episode, we dive deeper into the mindset of music enthusiasts Fabian, also known as Josor.  During this episode, you can see how he was able to create a life he could be proud of, and that revolved around his passion. Through his journey, he can grow and adjust to create fulfillment instead of just chasing money. He has a genuine way of going about life that we should all mirror. 

Transcript

spk_1:   0:00
You know, everyone's journey is different, and you get to see that, too. Like TSA didn't get its break till he was like 32. Martin Garics was playing the festival and they had just turned 18. So you know, everyone's journeys different. You're not late. You're not earning. It's just, if you really want to do it, go get it. And that's what I've learned the most from them.

spk_0:   0:18
Welcome back, guys. We're here with episode number four of the Siri's. I'm excited to announce this. Guess because this guest has been a pretty big influence in my life. He gave me the opportunity to run a street team right out of high school, so that street team actually belonged to SMG events. One of the biggest promotional cos I dunno, Paso, Texas. And what that did for me is they gave me an opportunity an early age to see that I could lead a team. It gave me the opportunity to see that I can bring people together, and it kind of shaped a lot of the decisions I made sense in because it really impacted me and what I really like to do and kind of give me an idea of what I would like to do in the future. So this individual goes by the name of Fabian Casada. He's also known as Joe Sore for his deejay Alias. He's had the opportunity to work behind the scenes with Sensitive Music Festival and be a part of SMG events. He's had a chance to deejay at Seismic Dance event, which is out in Austin, Texas, and he also loves to go to festivals and go to travel to see different places because he's always chasing his passion for music. So what I really would like for you guys to take from this interview is that passion that he shows and the genuine ness that he goes about life and how he attacks life. Because he was able to create a career out of his passion, he was able to chase that and make sure that he lived a life off filming, which you'll hear him talk about. You can hear that he was on the path to get a certain degree because he felt he had to get a certain job to make a certain amount of money. But that was experiences he was able to adjust, pivot and make sure that he was able to create a life for himself where it involved music, and he was able to do something that he was passionate on a daily basis. So I hope you guys take as much values I did from this conversation. I think them for the chance of getting to sit down with him. And I learned a lot from this conversation. I've known this individual, but during this conversation, I think I got a way better understanding of why he is the way he is. So enjoy the episode, guys, and please let me know what you think. I have an individual on the podcast that I have quite a bit of a background with. Um, I don't think this individual knows it or if he remembers, but I have a lot of respect for him cause throughout my career. Personally, he's one of the first people that I would say kind of hinted to me that I can lead a team and I don't say thank you something I said thank you to him a lot for this, but he gave me the perception at a young age. You know what maybe I have something that people want to buy into. So he actually made me head of the street team for SNG Events, a local promotional company out in Paso, Texas, and a pretty well known, uh, a pretty well known company for bringing Elektronik music event. So Joe Sermon. Like I said, I have mad respect for you, man. We we've known each other now for going on probably on a little bit more than 10 years, and I've had the chance to see your journey and what you've gone through in the music industry through your college career and your personal personal career. So I'm really grateful to have you on the podcast today. Man, you want to go ahead and introduce yourself?

spk_1:   3:07
Thanks, man. It's thank you for thinking of me. You know, when it comes to this, it's it's been good to see your journey to. It's been good to see how you've grown from, you know, being a little high school kid with a dream to where you're at now and all the things you've done on the on the way. And now on this podcast, you know, that's how life goes. Um, well, my deejay names Joe, sir, like you said. But, uh, my name's five. Young Christa. I moved to a passel when I was 11. That was in 2002 so I've been living here, you know, we moved here with nothing from Mexico, from Guadalajara, you know, And, you know, English. I we had nothing. No family here. My dad's business is what moved us here. You know, he's a musician. So it was. It's always been clear to me the sacrifices that it takes if you really wanna pursue, um, you know, musical background music, career in the nightlife business. Um, I started going to parties when I was, like, 15. A few parties here and there, you know, because back then, all the parties rating and over, so I would message promoters. I hate making all agents making religious. I was like it and then, you know, just started meeting people eventually, like, met you guys,

spk_0:   4:23
sweet man. So for the people that are listening, what I what I asked Fabian to talk about. You'll hear me refer to him as Joe, sir, just because of how long? Your friend. But I'll do my best to do it professionally with a bee. And I really wanted to speak to him because he, as you mentioned, he already started talking about music. And one thing that I've noticed about him is that this gentleman you'll hear more about it as we continue with the story. But from a passion of music from just a general in love, as you mentioned of house, music, dance, music, music in general because your father's a musician. But you pursued something, and I think people are gonna get to see quite a bit of what that passion has provided us. Where's the experiences that people you've met and just the overall things that you've seen that I think a lot of people don't what traditionally wouldn't see and probably don't know that you've experienced men. So you see your father as a musician, Andi, talk about some sacrifices. So can you think of anything Maybe you saw at a young age that you noticed like, you know what? That's something that I might go through our That's something that I should prepare for as I continue to grow,

spk_1:   5:24
you know, it's funny because all my childhood, my dad was never around, and I always said No, That's not the life I'm gonna want for my kids. You know, that's not the life I'm gonna want to live. And, you know, life happens here, am I Shouldn't have kids yet, but, um, yeah, it was something that I didn't really want. It pursued its harsh man. It's, you know, he was always on tour. He missed birthday to miss Special holiday. So it was. It was not exactly what I wanted to do with my life when I was little, you know, I wanted to be an astronaut, and I have these dreams that every other kid has. But later, honest, I grew up. I kept realizing that, you know, music was something that was always there for me and not just Elektronik music. You know, my dad would always bring home like CDs from foreign music. Like French. We had a music from this dude from, like Saudi Arabia, you know, music that I didn't even understand the words too. But it made me feel something in that that, to me spoke more than what any words can say. You know, if I'm you know, this 10 year old kid is listening to this record that's making them feel something without knowing what the words say. You know, I think that's where my love for dance music started, because you can express feelings and emotions with no need for words

spk_0:   6:38
and a spot on man. So you start seeing this fashion for music. You start seeing it at a young age. Um, we'll talk about several things for that. You're not just in the music industry, but you have been in the electronic industry. But you had the chance to kind of see some different varieties and is it can kind of been behind the scenes. So when does your journey start as faras? You starting to go and working with the audio side of being seeing how to set up those seeing how your dad paid his gigs and all that type in the work that goes into the center?

spk_1:   7:06
You know, I can't really remember, like, an exact point, because I was always around that, you know, I remember being in recording studios with my dad when I was like, 67 and, you know, just seeing how they would plug in the Mikes and Howie were everything will run to the soundboard and then for a few recordings. I was just in the in the booth with my dad. I knew had to be quiet because he was recording and it was long nights with him. But I was just always Airman and there was something, you know, it came natural to me when I was I want to see 12. We moved here, and I had no friends. You know, I didn't really know anyone. So one of my only friends that I still talk to to say his brother was a big D. J. And they installed a copy of her little D. J on my on my desktop so I would just spend my weekends and everything pretty much every free time I had. I would just be on that computer, messing with virtual deejay, learning how to mix. And it wasn't even electronic music at that point. Dance music seemed pretty easy because every beat was the same. So it was really, really easy to mix in. So I was trying, you know, all kinds of other stuff and mash ups and, you know, you took was in big thing back then, so I couldn't really watch YouTube tutorials, infertility paper It was It's pretty self explanatory. So it was just experimenting a lot. So I would say about 12 is when I started following my own path. You know, by the time I was like 14 I was already playing some high school parties and it just grew from there.

spk_0:   8:33
So I think a lot of the times I tell a lot of people that in order to kind of really understand what you are, you want to look back at your childhood and kind of see some of the things that excited you. So if you were to look back at this age currently kind of reflecting on your journey, would you say that you knew music was that big of a, uh, part of your life at that point was a passion for year. You think at that time I was kind of years just exploring and seeing where it took you?

spk_1:   8:58
No. I think it was already a passionate. I could spend hours just under a little boom box that we had plain CDs and then recording songs off the radio and playing them back. And, you know, that was that was my favorite pastime

spk_0:   9:12
Perfect. And I think that's something for everybody in on exercise that you should do is I think there's excitement at a young age or your childhood when you're still kind of trying to explore and see what life has to offer, that you'll make a connection on what really motivates you and kind of what drives you. So you make that connection with music. You say you started deejaying. That journey starts, man. So once again, you're still a fan at this point, right? So you're still kind of exploring the scene. So try and understand everything. Um, you end up working for one of the top promotion companies and, oh Paso. So they're probably in Texas, for that matter. How does that journey go? And how do you make yourself notice? Because there's so many fans, so many people trying to get involved in industry. How do you How did you make yourself stand out to take that next step?

spk_1:   9:53
You know, it was just one of those things where you have to be at the right place at the right time. I met Adam, my boss at Ah, it was the crystal method show at Studio 69. This was like in 2000 nine I had already gone to a bunch of his parties, but that time he picked me to win tickets on MySpace. Does he posted a bulletin like a ticket giveaway saying, like, Um, why would you want these tickets? And I replied, Like, You know, I'm in up and coming D. J. I'm not like, too familiar with their music, but I know they're like big artists and their respected. So I would like to attend to, you know, expand my musical vision and expend my year. I mean, it was probably something crazy. I know it was something along those lines that I replied to Why would want those tickets and I won. And then when I showed up to the show, I made him at the entrance. But I had no idea what he looked like. He knew I was, so he kind of just introduced himself and we talked for a little. And then after that, I kept trying to get in the street team and I get bugging them. But they have no openings. Whatever the guy running it, I don't know, it was different times for them in the eye started making HTML coats on MySpace. Composed this bulletin because remember how my space you have to type in the whole code and print pictures. And I don't want you. Yeah, so I just pretty much took it upon myself. Man, I was promoting the show's expecting nothing in return and just putting in the work. Sending out those Well, it tends to him and he noticed, you know, a couple of years, you have, like, one year after that, he, uh he offered me the job handled in the street team. So I was basically just doing the same thing I was already doing. Except, you know, I was actually part of it now. It was nothing that I wasn't doing. And I think just showing initiative and love for the music is what got me with them. And at that point, you know, it was still a relatively small company. We had. They had a weekly at Club one No. One. I was just weekly events. There was nothing large scale, nothing big, But that came later when I was already part of it. So we kind of like we all grew up together

spk_0:   12:02
and I mean for everybody. Once again, I'm really gonna reinforce the passion and chasing your passion, cause if you kind of breakdown with Joseph just said he put a lot of effort into just getting noticed, and I don't think you did it necessarily to try to get anything out of return. It was more just you kind of sharing your passion for the music and supporting something, cause a lot of the times, I mean, we have a lot of great things that comes our city, Unfortunately, but you don't support her. People don't go out of their way to kind of show the engagement and what it would take to kind of continued to have those events. So you show you show your support. You show your passion for the music, you show consistency, and then you supported you supported them in the long run. I mean, I think they saw you. They weekly, and you get your chance to go into it. So now you're involved with this company? Um, you're going to school at the same time If I'm not mistaken, right?

spk_1:   12:49
Yeah. I was just graduating high school when that happened. Uh, they got me to play a couple of shows, which I was like super grateful for show I played for Eye Open for Mark night and that was that was cool, you know, because I was still like 17 18 already playing this big show's opening for this big DJs. And at that point, electronic music wasn't even big. So it wasn't a big deal at my school because nobody even cared. No one even knew who this guy's work, but to me that I didn't do it for the attention. You know, I just wanted to be out there and be part of it.

spk_0:   13:22
I'm coming from a deejay background. I know the first time that I ever stepped into an event just kind of seen the stage and, like you say, being able to influence people cause I don't think there's any better feeling that I've ever felt in life compared to when you know, you play a song that relates to people and you get that reaction. So at a young age man, I mean, I can only imagine what that did for years for his like confidence and just letting you know that you're on the right path of what you're trying to chase. So you play a couple of shows, the brand starts getting bigger, you graduate. So now you're pretty much anything that your adulthood. Right? So you're making that transition. You started to see this company really grown, man. So how does your perception start changing? Would like what it really means to be in the music industry complex, which you maybe doctor would be,

spk_1:   14:05
You know, like another. You say that it's actually really powerful just having the power of the sound system on your your finger tips. You know, when you take out the base on the song when you bring out the base like doing effects, it's actually powerful in the dust that to your self confidence. Um, I've never really thought of that, but it's Ah, yeah, once that want bigger, bigger things started to come. You know who had the first big T s too short corn stadium. So that was really motivating. Not just I feel like for the company and for ourselves, but for the city, you know, it was at that point where we needed something bigger than just the weekly club night and the city was ready to support it. So that was that night was like a turning point for a lot of us. You know, we saw what we were capable of. We saw what the city was capable of supporting. So we just wanted

spk_0:   14:58
more from there. Man, That's that's definitely I think right around the time that we started getting closer, I was getting closer to graduating high school. And I think I'm being Jonathan had just joined the street team at that point. I remember just being one of the first events that were promoting. And you're gonna give anybody an idea who doesn't remember this Because I think this happened with 2010 maybe. Yeah, 2000 finish. So 2010 I've been to a couple the club shows, too. Hey, we're gonna have to testify, Cohen, and this is a baseball field. We're walking down and just seeing a massive stage with just a bunch of people in front of it, just like that was the first time that I mijo like there's a lot more than just going to one club and having a couple of screens in the background with some nights you know, I I think I saw full on production for one of the first time, so I can definitely agree that I think that was a time that things really started to shift and you started to see how much that Sean's going. So that takes off, man, you were in the city where I think does supporting it since when it came to the music. And we have the hashtag all passengers had a party. So what starts changing from when you're involved with? Maybe it's not that big of ah a thing. It's only a weekly party tonight. Well, your expectations are set so that you need to throw these higher type of events.

spk_1:   16:07
Um, I actually started the hashtag go person knows how to party after the first estimates

spk_0:   16:12
that we go see. Yeah,

spk_1:   16:15
but that just came with it. You know it. We were a group of people who really enjoyed what we did, and, um, we weren't all doing this full time. Like I remember, Carlos still had a side job. Well, Adam was doing this full time, but it was just the whole dance community in the U. S. Kind of blew up. You started hearing the tracks on the radio. A lot of people turn their eyes to the to the scene overall, and it was it was good time to be already doing what we were doing, you know, like the we had our partners at the time. And then the opportunity for the first Sun City came and we took it with seven weeks out, you know, it was pretty crazy and it was It took a lot of work, a lot of learning in such a short period of time. But we had a great team and we had a lot of people who were passionate about it, like yourselves. You know, we had a We pretty much made our whole streets teamwork the first Sun City and everyone there unless we went. That's when I started handling kind of the social media because I would handle the MySpace here and there. But once the festival became a thing like we had to create pages, we had to create a Twitter instagram, nothing in scramble around you. But we have to create a twitter. We had to create all these platforms to advertise on, and that kind of fell on me because I was in charge of the streets, and at that point, so it just, you know, that was that started my learning experience for social media managing. You know, customer service comes in creating, and it just, you know, it was a lot of trial and error, but it came together.

spk_0:   17:50
So I really want to ask this man because you say you become part of the street, you become head of the street, seem right. And all this starts falling on top of, you know, background. If I'm not mistaken, right? You had no background in marketing promo, anything

spk_1:   18:02
like that? Not at all. Do. That was at that point I was going to school for engineering. I was trying to get my computer science degree. Okay, so it was go ahead. So it was just, like, trial and error. Like it said, you know, being learning, seeing things, seeing what everyone else is doing and applying it.

spk_0:   18:20
So, what do you think? Maybe help you not shy away from that because I think you hear a lot of times that challenges like that represented or, you know, like you hear a lot about being resourceful and something might come up in a job, and a lot of people just don't really take the effort to try to figure it out or at least try to see what they can do to try to make it work. So what do you think? Kind of gave you the motivation of the confidence to like, Hey, I'm gonna figure this out one way or another.

spk_1:   18:45
Honestly, it was just the trust that was putting me by the team, man like Adam Marisol believed in me, that building and that I could handle it. You know, they pretty much just said here you go have fun with it and, uh, they trusted me with it, so I think that that was pretty crucial. And me not trying to give up, you know, I didn't want to let him down. Obviously they put that faith in me and just being part of something. That baby was pretty motivational, but definitely them trusting me, knowing that I could do my best into a new job. But it was. And they helped me a lot to, you know, along the way. Those that had to be it

spk_0:   19:20
great. So I just wanna highlight before we continue the conversation. So highlight the points where you said don't be scared to jump into it if the opportunities presented three. I think you're never fully ready to take on the next island. So I think you exemplify that you took leap of faith and it worked out for you. And we'll continue to talk about your during anybody. They put you in a place where you continue to grow. And I think that a lot of his ability and industry and then secondly, a lot of the times that I think we're all kind of blinded on what we might really bring to the table. So having individuals like Adam and Mighty Soldier who gets fired you and like a I you we know you can do this, I think has been a fish when everybody should look, look for those people in their life And listen when they're trying to tell you like, Hey, you can't do this or you are capable of that man self that stoked to hear Man. I love hearing that, cause I know even though I know the story, it's cooler here in in an even deeper way and kind of hear more of the context that happened around that time. So continuing on to what you're talking about with some city and S e m f. So for everybody that just attends these festivals, you go. You see the deejay, you get to go home. So you said something. You that first Sun City comes up and it's seven weeks out, so kind of Give me an idea of how all that ran. Or you can kind of explain how how did that process started and where How did it look?

spk_1:   20:32
It was fast. It was just too fast for Ian. Think like any of us even know what was going on. You know, Adam had this call with the partner, and then they were like, Okay, let's do it. And then one week out, we have a lineup, and then we keep adding artists and were on sale. And then we have this flyer and then artist started canceling. So it was just It was way too fast. They handle a lot more of the logistics because the partner saw already had more experience doing festivals. You know, we're just helping on the local and that, given our input. But wait, they took. They appreciated our input a lot, and at that point, a lot of things that we, um not demanded. But a lot of things that we saw could work here. They listen to because it was something that, uh, they knew we knew the market, you know, we added crystal castles, which was super rare for them to play the festival. But that happened. You know, we ended up adding, after Jack last minute. So those six weeks were really intense. That were really, really, um, draining, exhausting. But we knew it was for the greater good. So every day we woke up, we did something different, and we learned something, and then try to get it out of the ways that we can move on to what was next.

spk_0:   21:49
I got a chance to be a part of this first sin city. And for I think probably like the 1st 3 that you guys had, uh, you guys threw in o passo. And, uh, I remember walking in same thing. Similar concept to, um, Tiesto walking in and seeing three stages and seeing what you guys have pulled off and seeing the amount of people that were there. And I know one thing I want to ask you because there's always hate and there's always negativity after something, right? So I mean, for everybody listening like you just mentioned. There's logistics taken to play. There's the cost of the artist. There's making sure that the venue secured security secured. So there's a lot to just trying to throw a proper party. And they're still people that are gonna find a way to complain, man. So how do you guys filter out that noise? And just try to make sure that you're putting out the best product possible and not really buying into the negativity that some people try to spread.

spk_1:   22:37
You know, the negative ones. It's It's never that many, bro like, even if it seems a lot online like it's, it's always definitely a bigger portion that are for it. And you know when you see them there with their hands in the air jumping, you know, even if they go later and talk down, you know what, when on you can feel the energy of people and you can see them just having a blast so honestly that that came in second terms. Sometimes it does get to you because it takes a lot of you to put that together, and it took a lot of your effort. But in the end, it's It's the greater good man. It's like, You know how they say there's getting bad people out in the world But you care more about the ones doing bad things because we're it spreads. And you know, if we heard more about the positive things in life and what goes on in the world, it definitely out weights the bat.

spk_0:   23:26
I completely agree. And for anybody that starting their own business or, you know, whatever project that you might be working on, I think Joe, Sir nailed it is focus on the good and focus on what you're really providing. Like you said, the people that are jumping up, I think if you've ever had a chance to see this music festivals, just getting to see everybody enjoying themselves, having a good time dancing, it's one of those places where you can go and there's not really a worry in the world. You get to disconnect a little bit, so I think you guys seeing the big picture help you continue to put on some great events and continue to provide great entertainment for the city of Passo, which we all know we don't get too much or as often as we should. But I think you guys were a huge highlight of what the last couple of years were in the entertainment side. So the Sun City happens when you're sitting there, you're with Adam, Rudy and everybody. How does it feel seeing everything happening and the festival actually taking place?

spk_1:   24:18
Uh, I don't know, man. There's no words to it because it took months, you know, overwork. It's like a child, you know, like you nurture it. You have to, like, put a lot of effort into it long nights, and it's it's just something that there's a lot of anticipation, and then when it finally happens, it just goes so fast you can't even grasp it. Like I had to make it a point that at some point I had to stop everything I was doing and just enjoy breathing, you know, absorb the moment, look around and be grateful for it because it happened. And you know, now that it doesn't happen anymore, I'm grateful for those nights. You know, I feel like it was everything happens for a reason. And it was exactly what I needed and where I wanted to be at that point in time. And I'm grateful for that. And I'm grateful that I took the time each time to appreciate it.

spk_0:   25:09
Yeah, man. And I mean from what's again, knowing what that schedule is like yours. Was that a way, for instance, schedule. And then mine was. But these individuals that are responsible for the events guys are there from early in the morning, sometimes 24 hours. I don't. What do you mean? Seem like he woke up. I want to sleep there. Uh, yeah. So So I mean, there's a lot of work that goes behind the man and really grateful, like you're said to be a part of it. And I glad I'm glad I got to see a lot of the back and stuff and kind of where it comes from. But I think everybody wants to throw a party. Everybody has in mind said like, Hey, I want to be the next promoter. But they don't really understand what comes with it. And what might be involved in all the headaches, but at them the damn glad you guys were able to get some great results from it. So not only do you see this festival come up, man, but you also get access, which I know a lot of people want two years. You get access to a lot of high profile people. Write a lot of these DJs. I mean now, especially, I mean, they're the new rock stars in the world, man. So who have been some of the some of the people that you've interacted with that have kind of reminded value and are just traditional, everyday people, man, But they just happen to be living that type of lifestyle.

spk_1:   26:15
Uh, you know, we met a lot of people and we were appreciated. A lot of people starting, You know, in this business, you meet all sorts of people, like, literally from the people that built the stages. The people at the cleaning crew, you know, the team, the team that makes this happen, which is, you know, amazing. Because you made a lot of like minded individuals like yourself that have a passion for music. And they want to be part of it. So you learn. A lot of I've personally learned a lot from every person I met along the way. You know, whether it's me learning something from them from what they're doing are learning something about myself from the way they make me feel in the way they make me react to things. Um, it's just when now that you mention the DJs, you know, they were the rock stars at that time and seeing their their entourage and talking to them and, you know, making sure everything sorted and then seeing them have a great time. That's when you know you start realizing that you're onto something good here and in the you know, everyone's everyone's uh, No for music gets them somewhere, you know, seeing them where it took them in the stages they play all over the world. It's been it's been inspiring for me to peopling in my own personal journey. You know, I

spk_0:   27:30
completely understand, and I know I'm pretty sure to you it was just like man, it's another DJ. But I remember the first time being in back of Sun City and a less a walk by one of the first times that I'm like shook and Mike couldn't move, you know? So, like, E was crazy to see that same thing with blood flexibility and a lot of these diseases men. But like you said, then you really think down about it. And they're up there just chasing their dreams of having enjoying, like there was a lot of times I remember the logistic wise one of them. I have to fly out to the next one and you can tell they were generally having a good time at the festival. Maybe didn't want immediate or, you know, they wanted to spend some more time to some of the friends. And then just kind of seeing the community that you talked about. Everybody kind of knows each other. Everybody interacts with each other and just see how all that happened in the back and was a really cool experience, man. And I'm sure you got in a lot from it because you've seen it multiple, multiple times.

spk_1:   28:16
Yeah, it's you learned that they're they're everyday people, you know? Like you said, they're just chasing their dream and they happen to be living in. They happen to be doing what they love and they just They worked hard to get to where they're at, so that's always admirable. You know, it's it's good to see people succeed like that because a lot of, um, you know, everyone's journey is different and you get to see that, too, Like TSA didn't get its break till he was like, 32. Martin Garics was playing the festival and they had just turned 18. So you know, everyone's journeys different. You're not late. You're not earning. It's just, if you really want to do it, go get it. And that's what I've learned the most from them.

spk_0:   28:55
And I think it's also crazy because you see people like you said of all aspects of life, right from all kinds of countries, from all types of backgrounds from all ages. So it makes you really think like you put into proper work. You have a possibility of making it out there.

spk_1:   29:09
Yeah, I've also learned that it's all about who you know, too. It's not all about it's part of it all about who you know, but that's what you have to be on your best. You know, you have to be proper. You have to be respectful. And you have to, you know, put good energy out there. Monica's You never know who's who, and you never know who's gonna be who.

spk_0:   29:31
And I think if you think about it, someone that might be rushing to the DJ or might be trying to get his attention might be overlooking the person that can really impact them with. It's a management team to recording label, and you might be bypassing them, just like you say, because you're not trying to be a good person and trying to be respectful to everybody, kind of being a little bit more picky on who you choose to talk to.

spk_1:   29:49
Yeah, I'm there. Like I said, they're everyday people to, you know, really? Hey, wake up and they put the pants on the same way we do. So you gotta treat him that way. You know, even that's it. Once you know, a lot of people ask me like, Who's a diva who's been like, you know, douche, who has done this and that I'm like, honestly, like we haven't really seen that man because we treat him with respect, you know, we're not all like Jock in them. You know, we just obviously we tell him where fans have we. It would rot. We respect them. But it's just treating them with respect, you know, not grouping out. And that stuff to me, has sided more value than getting a picture with them.

spk_0:   30:29
Definitely, ma'am. And I agree and anything. I think that's what you should treat about it. I had a conversation with someone else, and it's like you want to be able to be prepared for the moment, but you don't want to waste a moment. And I think you're a fan boy, you're not able to maybe have a conversation with them. You might be missing a moment or a chance an opportunity that you'll never get again. Yeah, for sure, Sweet man. So that kind of gives a background on what you're doing with this and G man and the ECM festival. So then you continue your career with the music industry. How does that developed? Cause I know now you're working with some other some other companies or you the promo my mom was taking for some of the companies and you've had a chance to tour our travel all over the world all over the country for festivals and try to experience different, uh, music music festivals. How has that come about?

spk_1:   31:17
Um, well, it's funny, cause, uh, I work for real music events out of Austin. Now I make social content for them and, you know, videos, things for them to promote their events and festivals. And I met them at some city, but I didn't really talk to them like Kelly, who's in charge of, ah, other local dancers. And she's Andrew's wife. It's It's another couple over there. Andrew and Kelly. Andrew Parsons. I don't know if you remember. He played a lot of play like Five Cents Cities. The German government. Yeah, he would help us out with a promotion. That side of Texas, you know, who's treating would put a short flight, put out our flyers, and, uh, you know, he would help us spread the word out there. And Kelly was part of the global team. And, you know, now they have their own festival over there. And when it was, I think, like three years ago, this was before their festivals. Adam linked under and I Oh, and here's a haven. You know, Andrew needs help creating content. You know, I call him what you do. I tell him you work for us and things were kind of slowing down a little bit for us in the market here. So I had a little more free time to be able to expand and help Andrew at that point. And it turned into a job. And now I'm like editing their line of trailer as we speak. So again, it's just it's just been like it's crazy, man. It's It's been just putting in the work, being good to people. And, you know, don't be a dick about it. That's what I tell

spk_0:   32:50
people. And that's what I was going to say, because it kind of sounds like these opportunities of these great opportunities have been presented to you. None of them have really been planned.

spk_1:   32:58
No, not at all did. And it's not like, um, I haven't really gone out or not the doors. To be honest with you, it's just something that it just happens. You know, when you're good to people, when you're putting in the work, you know it's not always about you're trying to get something out of them, but Sometimes you just not even planting a seed either if you just want to be the person that they think of when they need something, you know, like if something opens up like Andrew needed content, he hit a bottom like, Oh, you guys have a big concern for the festival. Like, what's up? You know, So that that was doing good work speaks for itself, man. And I think that's what's helped me.

spk_0:   33:38
I completely agree. And I think I'm a big believer on if you have the right message or you have the right product, people are gonna find it. And I think you're a great example of that on just kind of sticking and being the best you can do what you're doing and that starts getting you noticed.

spk_1:   33:52
Yeah. I mean, I don't want to sound the professional here, but I don't even have a raise of me,

spk_0:   33:56
and that's a big part, man. And I think that's a big lesson right now, because, um, a lot of people are so concerned sometimes on how what that resume is gonna look like. But if you don't got the life experience, if you don't get the ability to connect with people, the emotional intelligence and that type of stuff that comes with real life experience. I mean, what's your resume really gonna do for you? You mean it goes only so far? But if you're not able to connect with people, is not gonna be able to get you what you really want.

spk_1:   34:21
Yeah, it's just making an impression again, going back to that, like being the first people, the first person people think of when they need something. That's how I got the radio gig, too. You know, I've been working with the radio station for almost a year now, and it was just like a a new Dario who was a GM there, and I hit a mob. But hey, man, whenever you guys have an opening, let me know like it because to work there. And she was like, Well, we don't have anything in marketing like that Something was I. Now, bro, like I'm going to start from the bottom. I notice these things that you have to pay your dues like over Washington and if you want me to, and he would just laugh. But last summer they had an opening as a board operation and promo taking the van, you know, seeing up to 10 and hit me up. So I've been doing that since, and two on the weekdays.

spk_0:   35:05
And I mean, for everybody listening once again. Guys, this is a gentleman that at a young age who had a passion for music and that passionate music has given them an opportunity to work with SNG events from leading the street team to do in the promo to getting involved. I know you've done a lot of the hospitality for the deejay is taking care of DJs that also lead you to Rio music. Um, the opportunity with real music. And that's giving you a non opportunity with one of 4.3. If I'm not mistaken on BR, you work for the overall station, Correct?

spk_1:   35:35
Yeah, it's Ah, Southern Radio. They have won 4.3 Edwina lisetta, you know, comma 10 AM station sports station. So it's the same crew, but we all do a lot for each other,

spk_0:   35:48
sweet man. So now he has an opportunity with radio and a lot of people think you got to go to school. You gotta follow certain thing and this gentleman has been able to create this path just by putting an effort and making sure that he stays consistent to what he's really passionate about. Man. So mad props on that. You get this opportunity with the radio station now, and I kind of want Oh, go back a little bit, man, cause you're doing all this. And I know like you said, you weren't scared to start from the bottom. And I'm not a lot of the times we got, uh, life to live without bills to faith like that, man. So there's I remember one part of your life when we were in the street scene that you're kind of balance everything we have to do with the street team and for everybody that doesn't know. I mean, we're promoting at the end of the night for promoting at one in the morning, trying to fire these cars. Social media wasn't as big as it used to be. So we're out there for these long nights, and you still have the energy to go back. Try to finish your schoolwork, will wake up early to finish your schoolwork and try to get that degree done. Man. So How are you balancing those two things at that time in your life?

spk_1:   36:49
Honestly, man, I looked back and I don't know. I think I just had that youth energy I definitely wouldn't be able to do now. I'm 29 now. I think back of all those nights when I was like 1920 year, just keep going with, like, four hours of sleep at most and keep going, I think one was just being young and enough appreciating and taking advantage of the energy that I had at that point, like physical energy. And do I just think it's been If you have a good playlist, bro, you can do anything. And I've always, you know, made my own playlist. I have my iPod. Now I have my own playlist on Spotify interest, where you're in the mood for whenever you need things to get done. Whether it's, you know, staying up doing homework, whether it's a long drive to go somewhere to promote anything, I think music it's it's crucial if you're bumping something that you know fits the mood. I think that's that can get you through anything.

spk_0:   37:42
I love that you say that man because I've never heard anybody like express it that way. You said if you have a good playlist and in my head I'm like, I was thinking like a reference, but no, I mean, that makes that makes a lot of sense, man. And I never thought about it. I know music for me when I've had long days or when I'm going through what time? Like just in general, music is a great way to escape and kind of get my mind off of it. But also, I think to be productive and try to make sure you're accomplishing what you need to that that that's a good way to go about it. So that's don't, man. So at that point you're going through that journey. Is there any point maybe where you felt through, were you going through both these obstacles that you felt maybe you had to stop? Want to make sure that you're able to accomplish the other?

spk_1:   38:20
Uh, yeah, they came down to that a lot of times, But then I would sit there and think about it and, you know, read all this motivational stories of people who are self made millionaires and you got to keep going when you got to keep pushing. Nothing worth having comes easy, Zo That that get me going. You know that and the fact that my parents brought me to this country when I was young, and it was a complete culture shock for me, starting from the language, you know, to us, living behind all our family and everything we knew. Like I had to make that worth it, you know, And still up to this day, that's still my biggest motivation. I have to make my friend sacrifice worth me being here and being grateful to be in the U. S.

spk_0:   39:02
So would you say you're saying that that still to this day something that's driving you?

spk_1:   39:06
Yeah, definitely, man. You know, like, you see people, what they go through to get to this country and be able to do you know, I'm blessed and I'll always say this. I'm blessed to be able to do what I do and do what I love for a living because there's people who risk their lives who go through so much, you know, we have all this gets here on the bridge, you know, they post up there for months just waiting to come in and they'll go and do whatever it takes for when every job that can do it, I'll do it. And, um, that's the main reason why I feel so blessed because I'm able to do what I love in a foreign country.

spk_0:   39:40
And I mean, I think that's spot on on what makes a lot of people successful, man. And just to live a genuine, purposeful life, cause so many times you have individuals I wake up on, Man, this isn't going right from here. This isn't going right from year. I'm complaining about this and it's like, Well, you realize like it could be so much worse and the perception you have and the way you're able to kind of change like you're saying like I'm blessed So wake up today I'm blessed to have the opportunity to be in this country and left that things played out this way and kind of focusing on those aspects of life I think will really help you overcome a lot of the negativity here in this situation we're talking about when you made me feel like you've hit that rocket, that the rock bottom and you can't unsuitable forward changing the perception of the perspective that you have. We'll definitely help you try to overcome some of those things.

spk_1:   40:26
Yeah, and it's it's, you know, I'm not saying it's been easy, you know. It's been a lot of hard work. It's been a lot of sacrifice. It's been a lot of pain just being here in this country. But like I said, it's You can neither see the glass half full or half empty, and I know it's a cliche, but it really comes down to them, and you can either complain about not being where you're at. Or you can be grateful that you're not where you started

spk_0:   40:51
and let me ask you because I think quotes or it's a lot of people say when they say common quotes like that, it's cliche. But I mean those things really simplify life. And life is so complicated that I think having little monsters like that, quotes like that really help. You kind of process things a lot better, man. But I'm curious was your optimism and the way you looked at life, something that you've had since you were young or you've developed that As you grew

spk_1:   41:13
older, I developed it for sure, Because you know, when you're young, you don't understand things and you get frustrated. I used to be, like, angry and night. I didn't want to be here, you know, I didn't want to leave my friends. They're gonna want to leave my family back there. But it's something that you start seeing as you are personally started seeing a side group, and I started seeing everyone back home like how they? Pretty much it's life most at a different pace over there. So here you have the opportunity to see that where your hard work and take you and I, you know, it became addictive. Kind of like you keep working hard, better things come. You keep doing a good job like more opportunities open. So that that seeing the results of hard work was definitely a turning point and made me more optimistic.

spk_0:   42:01
Perfect man. And I think you've I know I sense like it's old distance that we've met each other. I've seen that, Dr. I've seen kind of the way you looked at things really genuine person. Then I think you open up your arms and try to care for everybody and just try to be a good person. Everybody. Men. So a lot of respect that I've had for you. And I can kind of see now that we've had this conversation on where generated and where that mentality started for

spk_1:   42:21
you. Yeah, thanks, but I have a lot of respect for you two. And anyone that's, you know, taught me something along the way. You You know, when you were under my wing, you showed a lot of, like, effort to and, you know, if your team is putting in effort, if you see the passion that you team has, that kind of keeps you going to because you can't, like, just give up on them. You know, you gotta keep going. And so thank you for that.

spk_0:   42:46
Not for sure, man. And I mean, that goes right back because I'm a big believer and the team's gonna reflect what the leader was doing. Men and I think way all fed off of you. So that whole team, and like you mentioned, we got to meet a lot of people that had similar music days that had a similar passion for the music and then we all just wanna want to seethe seen grown man. So it's dull to see where you're at, Where Rudy's that I know he's touring. So just kind of seeing the growth that everybody had that was involved with that project back then has been pretty cool, man.

spk_1:   43:11
Yeah, it's been It was. It taught all of us something, you know, that whether we were we stayed on this industry or not, you know, we all became bigger persons because of it

spk_0:   43:23
completely agreement and talking about this music industry and kind of what you're doing, man, I know you're big on traveling and your big on kind of your experiences men. So I want to know, because I think I don't know if it's the Hispanic community or Latino community or like I my parents. Personally, I don't know if it's the same situation with George. Weren't big on traveling. They weren't really one. That's all a lot of the world or they just didn't think it was possible. But I admire you because I mean, you've been all over the places I've seen you take festival that even though you traveled sometimes by yourself just to go for the experiences. So how important was that? The man. And what has I contributed to your life?

spk_1:   43:58
You know, being quite honest, I couldn't travel for a lot of years. It was really difficult for like, a family trip to happen. Still, to this day, I haven't been to Disneyland. But, you know, once you start having the income to be able to do it and, you know, see things. I I just wanted to see more. You know, I wondered. I want to know what's out there, man. I wanna know what everyone else is doing. Taste the food. You know that other people are tasting and seeing things that you know, we're going to change your perspective that are gonna awake your ambition to do better. You know, I think Vegas does that a lot to you. You see, you know, although the knot not much. First of the glamour, but like the lifestyle that a lot of people having your like, you know, like I want that you know, you want to move up in the world. You wanna see things you wanna experience things, you know, I'm not. I'm not a big kind of having like expensive things. So most of my money just goes in travelling. I follow this music everywhere, man. Like I want to see the crowds. I want to see different productions. I want to see how people react to different sounds. And that's, you know, in the in one way or another, that's gonna shape the sound that I want to go for my music production and all these things. You know, they made me who I am today. You know, just, I don't know just being being out there, being out there in the world, seeing the things that you know, like being in Times Square in New York, you're in those center of civilization or say and that's just enrichment, you know, that makes you gross a person. I think that becomes addictive, too. Like you just want to keep going and keep exploring, keep seeing things. And I just you know, every time that I take that, I can I just try to go somewhere and just see different things. But that's refreshing. That that keeps you saying one, and that keeps you motivated to come back and you keep doing your best.

spk_0:   46:01
I agreed, because I can I can't think of a vacation or like a trip that I took an unnecessarily vacation because I've had chances to travel to some places and it might be work related, but you come back just with so much more hunger. And one thing that you put it is like you want to see what's out there. And I mean, the world is so massive, you know, like I see, uh, festivals that happened. I see, like some of the scenery and where some of these shows take place. I'm just like, man like that's really here. You know, like that. Something that hopefully you can go to an experience one day, man. So I love what you're doing when it comes to traveling, and I think you've always Well, like you said, I don't like expensive things. You put your money towards the traveling, and I think that's something that a lot of people should do because you're you're getting the experience, and that's something that you might not be. You can only do maybe once in a lifetime compared to something that you're gonna buy, and it's probably gonna sit in the closet. You put it in a way that it's giving you somebody back to life.

spk_1:   46:53
Yeah, I just you know, life is too short too. Not do the things that you want to do if you want to do something. If you want to see something, go see it. Go get it. You know, it's this. We're all gonna go, you know, six feet under in the box, bro. Whatever you have in this life, time's not gonna matter. Once you go,

spk_0:   47:13
that's true. And I think once you understand that, that we all have, unfortunately, an expiration date. I mean, we're only here for a limited time. I think you, the way you live your life is gonna be a lot more person purposeful. And then you'll be able to accomplish a lot more because you know that you got to make every day count.

spk_1:   47:29
Yeah, you gotta make every day count on you gotta experience things and see how people live in That also comes down to like being so grateful of what you have. You know, a lot of people like to bash El Paso, and I think it's a great city to live in because for one, you know, our weather here's amazing compared to other cities, you know, it gets harder, gets called. But it's nothing like that extreme that you can handle That shuts down the whole city. You know, traffic here isn't bad at the food's amazing. I've had some of the best food here. Then you know another city. So I think that that's made me appreciate where I'm at and where my parents brought me to when they first did.

spk_0:   48:11
Damn. And so I think we're getting pretty close to the end here. But I just I want to say a man like I think, everything that you talked about man has really highlighted how grateful you are about things the way you kind of look at life and the way you just the way you got for your at now, man. So before we continue kind of finish off the last, I think a lot of people are gonna get a lot of value from hearing your story. I know when I confronted you about this just a baby and her Joe sir said, I don't know what my story is, but I think I think reflecting on a man like and just kind of hearing this conversation like you do have a really big story that I think a lot of people can relate to. And the big things that once again that I mentioned was your persistence to continue to move up and create something for yourself in this industry. But most importantly, you followed your passion without really may be having a lot of clarity on what I was gonna take you. But you followed it, and it thankfully, it's paid off in a great way for you. And now you do what you love for a living man. And I don't think anything can beat that.

spk_1:   49:05
Yeah, I'm definitely grateful for that. But it's, you know, like I said, it wasn't easy. I didn't have a game plan. You know, things just can't happen. Things just, you know, you got a value, a friendship, you know, you gotta value an acquaintance and just I always say, you know, a valued relationship more than the value of the other. I think there's a lot of people who are money hungry, and that's okay if you are. You know, if you want to grow a business, if you want to do this in that that's cool. But at the end, I think people should do what fills them inside in different ways. That money can't because you can be rich. And if you're not doing what you like, that money's not gonna mean anything. You know you can do all these things in life that there's so much more to life than just money. You know, if I wanted money and I would have done maybe finish my computer science degree, you know, even though it was something that I really liked, it was definitely more because I knew the the the money that comes with a career like that, you know, and there's nothing wrong with that. But it wasn't fully where my heart was. So at many times you know, I've come in, it's you gotta do what you love, man. That's what it comes down to

spk_0:   50:23
it. I completely agree, and like you're saying, a lot of the time people chase the money, and I think a lot of people might be in this situation where they're going to school for a certain degree because of the money that it's gonna bring, like you said. But if you don't have a purpose for what you're doing, and it doesn't align with what you're trying to accomplish in life. It's not going to fill the void. And I mean, I think you just go into doing the routine, but you're not really fulfilling your heart or feeling your soul of like something that makes you really feel like you're living in a pack full life. So I think the big thing on that is chased the Passion chaser. Don't chase the money, chase your fashion and the money will come, Um, and that's a big message I think everybody can take.

spk_1:   51:03
Yeah, definitely. It's not. You know, life is too short to be chasing something that you don't want to be some doing something that doesn't really feel you inside because I feel like nowadays, you know, a lot of people have depression and they have anxiety, and they have all these things that hey, I think I believe they originally from that, like not following what you feel you calling us. And whenever you're doing something, if your heart's no longer in it and switch it up, you know, I know it's it sounds scary, but it's it's a risk you gotta take.

spk_0:   51:41
Yeah, You don't want to go through your life, Continue to do something. You know you're not happy with you, and you're gonna look back and end of your you know what? If I would've made this change at this age, I would have tried this. At this age. I would have just taken a chance on myself. You don't want to live with regret. I know one big thing that I hear I think Gary Vaynerchuk talk about is if you ask someone a senior citizen, what what they regret in life. And that's the thing. That's regret. That's your biggest fears. They you don't want to look back and half regret when you know you could have tried something.

spk_1:   52:09
Yeah, definitely. Take a chance in yourself, believing yourself. Believe that, you know, whatever it is you want to do. As weird as that might sound like there's someone out there doing it, and maybe there's someone that's even less qualified than you. It's just they believe in themselves, you know? And that's why they're doing it. Like I've seen that a lot with me. Jason, I haven't really given the music production side of things like 100% my time and my attention. And I feel this artist, you know, like playing places. And I'm not sending less qualified than I am whatever. But it's definitely they just took a chance on themselves, and that's got in there, you know?

spk_0:   52:52
And there's a lot of factors like you said, timing could be one of them. But it's not just having the talent. It's putting in the effort, making sure that you're taking action like there's a lot to it. And I think it's just you got to try to act on as much of those, um, as much of those contributions as you possibly can to try to make sure that angle comes together cause you're right, there's some people that make it that might not be the most talented or might not be the best at a certain thing. But they just happen, put their best foot forward and actually try compared to the person. That was great. I didn't look, maybe just didn't put in the effort.

spk_1:   53:21
Yeah, they're from the

spk_0:   53:23
cool man. So just wanna gonna ask three really questions and then we'll close off the episode man. So these are gonna be quick. Just first thing that comes to your mind. I think a lot of people that are gonna listen to it are gonna want to know, Just based on your background, knowing where what you do for a living. So the first one's gonna be man, What was the one d D that start that star struck you? You saw him. And you're kind of

spk_1:   53:41
just like, Oh, stamp, you were there. It was Tiesto, bro. Yeah, The main reason I do this, it's because I saw him on TV on the Olympics. I believe it was like 2002. I remember I was in my grandma's house, like just watching the Olympics. And this dude was there playing for all these people. I was I Whoa, that's something I wouldn't do And going from there, you know, to actually meeting him. I was I was pretty starstruck.

spk_0:   54:07
It's nice, man. So I can't get much bigger than that. So if everybody hearing test was probably one of the biggest DJs ever, man, So I can definitely see why you got to start struck on that one. Next one's gonna be what was the one place that you traveled to that. You were like, I'm really here. You know, I never thought I'd be

spk_1:   54:22
Mmm. I would say it wasn't really a place. It was a DC Vegas. And I think you were with me that time to like when I walked in and I was on that stage, and it was my first time at a big festival like that seemed something that massive And there was something that I had been wanting to go to for years. I was like, Wow, this is really happening. I was really I was I was really grateful to be at that place at that time.

spk_0:   54:50
Sweet, e D. C. I think that's definitely one of the memories that I'll hold. Everybody's like, How could you go to a three day event on my girl? Once you go, he'll understand. You want to go again, man. So amazing experience a man and then, lastly is good. What's the best place to eat? It'll pass it

spk_1:   55:04
this place to be to know pasa. You know I love me some lucky burger at three AM once. I wouldn't say that's the best, but that's one of my favorites. You know it. I'm making the drive out there just for a lucky burger. It's I'm simple, you know,

spk_0:   55:24
I got a trial events of presently. I don't think I've tried that. Or at least I don't remember trying that the next time I'm in town, I want to try that out, man. But Bill Hanson, I love the answer's brother. I want to say thank you once again for joining me. I do want to see what you want to end off with manner of anything. If you could say one thing that you want someone to take away from our conversation today, what would it be?

spk_1:   55:44
Well, you know, first of all, thank you for having me. Thank you for thinking of me. Like I said when you told me to talk about my story, didn't really feel like I had a story until this conversation happened. You know, I'm thinking back and realizing all the things that I've experienced out Great how blessed I am. And it's made me realize that, you know, all these years haven't been in vain that, you know, I really I'm doing something that's we're talking about if you know, and I appreciate that. So just people, you know, if I can leave him off with someone, it's just follow their dreams. I never stopped doing what they know, you know, even if it's some things, take more time than others, but definitely follow your dreams. Never give up on what you want anus that you love doing. I

spk_0:   56:31
love it, man. And I think that's great advice for everybody hearing and everybody has a story, a man, and you never know who might be watching. And you might be impacted someone without really knowing. So I hope that this kind of put some light to everything that you accomplished. And I think you'll give everybody a background story to who they know from social media and what they know from you being involved into the events, too kind of what your journey has been and what it's been like that,

spk_1:   56:54
Yeah, thanks. But I really appreciate you having me on here and hearing me out and anyone else that's listening and that they can get something out of this thing. I really appreciate that, too.