Hi, welcome to this episode of speakPR. My name is Jim James and on this podcast like to share tools and tips that anyone can use in order to get noticed, largely using technology. Today I'm going to talk about creating headlines. And using some of the free headline analyzers that are available online to help you to increase the search ability and the engagement of your podcasts and your articles and your tweets. So we're going to dive in, because I've been helping people on the speak PR course, on creating content for many people, including me, sitting there with a blank dialog box is one of the most challenging and daunting things you can face. The technology is there to help us to want to just share a couple of tools and give you an example of some work I'm doing so that I can enhance the performance of my podcasts. So now I'm going to just give a quick name check here to somebody who share a lot of great information. And that is Joe one a month over at the me aisle. So Joe kindly gave us some great tips about these different tools. Now, the first one is called share through headline analyzer. And share through is a company that has a number of different tools that you can use. But for the purpose of this episode, I just want to focus in on the headline analyzer. What I like about the share through headline analyzer is that it's free and easy to use. And also there's no requirement for any registration, you don't have to give it your email address or anything just gives you the data, which is fantastic. It also gives you some really nice suggestions on headline links, context, alert words and passive language and gives you a score. Now it also has an engagement and impression score. And both of those are defined on the website. So what you can also do is to keep a history per session of the different headlines or like that. The other one is called co-schedule. And co-schedule is a platform that helps people to do content scheduling, no surprise there. This is also a great platform that I've also been using. The downside of the COschedule, headline analyzer is you do need to give it your name and email address first, that's okay, if you don't mind, never just slow down the process a little bit. Again, it's free, it logs your history. And it provides a total headlines score for you. So you can see which words were emotional, powerful, uncommon and common. And then it also does this idea of categorizing generic or emotional. And that's something we've talked about in an earlier podcast about whether you're making your content emotional, or practical, and which way you should be going. So this this tool set is identifying the word you're using and categorizing that you're also getting a look at the headlines on search engines and social media. So it's giving some previews quite a detail there. And it also gives you some tips, including some links, and you can also by the way, upgrade. And there are a number of different platforms that can do some of this, that on this article, I'll put a link into this excellent article in the show notes. But what I've done for the purpose of this podcast, I'm just going to take the CO schedule, headline analyzer and the share through headline analyzer. So they're both called headline analyzer. So the first one I'm going to look at is the one by co schedule. But what I've done is I've taken a Buzzsprout podcast that I've got, and the headline that I had was 82.4% of buyers are going to choose award winners. So how can you enter to win? So on the coschedule, it took out the point and just put a 2- 4 of buyers are gonna choose and it gave me a score of 52. It turns it the word balance. It said that I had a lot of common words 48% no uncommon words, no emotional words. And only 12% of my words were power, which include award and to win. Now it makes some suggestions and says For example, could I look at my word count currently, it says my headline is too wordy with 17 words and the character count at 79 is too long. My sentence I sentiment is positive though. It also gives a nice skim ability, where it says when skimming the content, most readers will only look at the first and the last three words of a headline in which case at 2.4% of buyers, and the final enter to win. So it's saying that basically people are going to need a 2.4% of buyers enter to win. So is that right? Or not? Now, if I want to increase my score, I can pay for some additional features. So that's the review 52 out of 100. If I look at the same headline on share through the same headline 82.4% of buyers are going to choose award winners. So how can you enter to win? This gives me a headline quality score of 54. So to higher and it says the strengths are that the optimal headline length more is better. So that's in direct contradiction to the Coschedule says more is better, longer headlines, increase engagement and can tell a better story says you've got strong use of context words. And you've got you're likely to increase the brand lift by using different words in the text. And also that I have got no need, not too much passive. So I don't have words, I almost doubt guess, for example. Now when I then look at the recommendations, if you like lower down on the share through, it says I have an engagement score of just 20, which is below average, and have an impression score of 94, which is above average. So it's saying that it's common knowledge less one set of all ads are clicked on. So I could use more context was that something we talked about on the speak PR the need to use place location, names of brands and places that people can associate with. So I've got a below average on my engagement. And I have got above average on my impression score. So that would mean that things that I'm talking about awards are more sought after. Now, interestingly enough on the headline share through it also gives me the ability to see my history. So it says here that with this particular headline, I've got a 54% overall of what I'm going to do is I'm going to experiment here by putting in some different words and seeing what I can get better. So now I change my headline to 82.4% of Chinese customers choose award winners. So how can you prove you are the best. So I've increased my length. And I've gone up to 63. It says more is better. I've got longer headline. So some of these suggestions are pretty much the same. But it says now that my engagement score is still only 36% below average. But my impression score is 94. So I'm going to try one more time because I've gone from 54 up to 63 by having essentially the same content. Okay, so now I have used the context guide that you can download for free from the share through website. And I've made my headline 82.4% of young Chinese customers approve award winners. So how can you prove you are the best today? Now by adding in young and approve, and prove And today, I have increased my score to 67. So I have increased my score from what was originally 54, which was 82% of buyers are going to choose award winners. So how can you enter to win, we've got 54 with 20 and 94. I've increased my engagement to 43, my impressions, to 98. Now of course, you have to make sure that you're talking to Chinese customers. And you need to show be sure you're proving today. But you get the point by establishing context, what I'm able to do is to increase the engagement and the impression on this podcast headline. So I'm now at an overall much better score than I was before. And this is all done for free. Just looking at what words you've got in your headline, and which words you can add that are what we call context sensitive. So in speakPR we talked about the eed for content to be creative, ut also to be context ensitive. In other words, for he avatars, the people istening and reading or atching it to associate with t, if it's too generic, of ourse, then it has no meaning o them. So when you're creating ontent, if you're creating omething that's so generic as o appeal to everybody, it ppeals probably to nobody. You an use a tool like share hrough, or the coschedule, h adline analyzer to start to r fine the headlines to get a m ch better ROI on the time that y u spend creating that content. S there are many other tools t at we can talk about and what I m calling the technology a sisted marketing methodology f r speak PR. Today, I've just l oked at very simply the h adline analyzer. So thanks for l stening. And I hope you found t is a value. And if you do, p ease subscribe. And if you'd l ke to get our newsletter on a F iday from eastwestpr.com, pl ase subscribe. Or if yo're interested in a mastermind ith me, and we have our five ays methodology with a six eek program, check out speedpr co and in the meantime, I wish ou the best of health, a profita le business, that if you're go ng to be writing things, just ch ck that your headline is optimi ed to make the time you spent wo th your wh