Dr Shelley James created an avatar called Luna to explain to young people how light makes a difference to their wellbeing, and what they can do about it with simple and free tips. The edumercials were sponsored by industry players Signify, Fagerhult and Seoul Semiconductor. The first 2 short films have been viewed over 1,500,000 time with click through rates over 10%. Listen to how Shelley persevered when big agencies said they she couldn't afford to produce these videos', and how technologies which other low budget projects can use, and how she managed to raise finance.
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