The Syneos Health Podcast

APAC Edition: Medical Affairs in China

April 26, 2019 Robbie Chana / Sam Ying
The Syneos Health Podcast
APAC Edition: Medical Affairs in China
Chapters
The Syneos Health Podcast
APAC Edition: Medical Affairs in China
Apr 26, 2019
Robbie Chana / Sam Ying

The role of Medical Affairs has changed dramatically in China over the last 10-15 years, moving from what was once considered a secondary support function to one now at the forefront of a more patient-centric paradigm.

Sam Ying, Vice President and General Manager for Syneos Health Commercial in China, discusses the evolution of the Medical Affairs function in China, the rise of the Medical Science Liaison (MSL) and other customer-facing roles, and the importance of digital transformation in the region.

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Show Notes

The role of Medical Affairs has changed dramatically in China over the last 10-15 years, moving from what was once considered a secondary support function to one now at the forefront of a more patient-centric paradigm.

Sam Ying, Vice President and General Manager for Syneos Health Commercial in China, discusses the evolution of the Medical Affairs function in China, the rise of the Medical Science Liaison (MSL) and other customer-facing roles, and the importance of digital transformation in the region.

Like what you’re hearing?  Please be sure to subscribe, rate and review us!