What if you had 30 years of longitudinal data, from thousands of HCPs across 30 specialties, on how and why health care practitioners prescribe therapies, and where and how they prefer to receive information on those therapies – or even how a major event, like a pandemic, impacted those behaviors? You would have powerful insights that point the way to new opportunities to engage customers, seize white space in the market and understand where your competitors are engaging.
In this episode of the Syneos Health Podcast, Cameron Thompson, Executive Vice President of AnswerSuite, a Syneos Health® company, discusses the value of longitudinal data, the impact COVID-19 has had on physician preferences and how companies can leverage this information to right-size their promotional efforts with agility in an ever-changing market.
If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you’ll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision making and investment. You can find it all at insightshub.health.
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