Building a True Partner Ecosystem with Cisco 360 Artwork

Channel Smart | Ecosystem Acceleration

Channel Evolution, Indirect Routes-to-Market, Alternate and Shadow Channels. Yep, the channel landscape gets super complex very rapidly. Navigating your business through that complexity can be daunting. That’s where we come in – we help tech vendors, distributors, and channel firms succeed where others fall short. Subscribe to our bi-monthly pod, hosted by our CEO Janet Schijns, with forward-thinking industry guests, and learn from the best. Janet has built three five-star award-winning channel programs, and she’s here to share nuggets of real-world knowledge. So whether you’re just starting out or looking to retool your existing channel program, the time spent listening to our pod will serve you well. Time to control, alt, and most importantly, compete!

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Channel Smart | Ecosystem Acceleration

Building a True Partner Ecosystem with Cisco 360

January 27, 2026 • JS Group • Season 5 • Episode 6

In this episode of the Channel Smart Podcast, Kathleen Martin speaks with Elisabeth de Dobbeleer and Jason Gallo from Cisco about the increasing complexity of the channel and how Cisco is responding with the Cisco 360 Partner Program. They discuss the program’s co-design approach, shaped directly by partner feedback, and how it introduces new opportunities for partner profitability while emphasizing capability, specialization, and long-term growth planning.

The conversation also highlights how AI and digital experience are being integrated to simplify engagement, enhance transparency, and improve the overall partner journey—from onboarding through ongoing success. At its core, Cisco 360 is designed to strengthen true partnerships and build a comprehensive, partner-first ecosystem, with a clear invitation for partners to engage, have a plan, and come join the program.

We know you will find this episode enlightening and informative. To delve deeper into the world of channel strategy and gain more valuable insights, we invite you to visit our website.

For additional information, feedback, questions, or comments, don't hesitate to reach out to us at info@jsgnow.com. Tune in to Channel Smart and stay ahead in the ever-evolving world of business partnerships.