Biz Bytes

S2.E4: What is it that makes a hammer work?

March 02, 2021 The IT Psychiatrist / Bruno Cignacco Season 2 Episode 4
Biz Bytes
S2.E4: What is it that makes a hammer work?
Show Notes

We're all familiar with the saying "when you have a hammer, everything looks like a nail".

But what about this one:

Every hammer needs a human.

In hands, it's a tool.

Without hands, it's a lump of metal.

And it's true, tools add a lot of value, but people are at the heart of everything we do.

In this episode of Biz Bytes, I talk with Bruno Cignacco about why a business should be customer-oriented, emotional based, and put expectations at the forefront of everything

Dr Bruno Roque Cignacco (PhD) is an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer. He is a Senior Fellow of the Higher Education Academy (HEA - UK). He is also the author of business and personal development books published in different languages. His new book is titled THE ART OF COMPASSIONATE BUSINESS. MAIN PRINCIPLES TO THE HUMAN-ORIENTED ENTERPRISE (2019, Routledge) His websites are and