Mobile Games Playbook
Welcome to the ultimate podcast for mobile games - Join our host Jon Jordan and expert guests as they uncover the winning strategies and closely-guarded secrets behind game development, monetization and user acquisition.
Brought to you by Liftoff, the leading growth acceleration platform, this podcast offers expert analysis and insights to elevate your mobile games!
Mobile Games Playbook
Episode 66: Mastering Mobile Growth Marketing - Testing, Pilot Testing, and Cross-Industry Skills with Saikala Sultanova
Join us for another episode of the Mobile Games Playbook as we dive into the world of mobile growth marketing and user acquisition. Guiding us through these crucial aspects of mobile games development is industry expert Saikala Sultanova.
Saikala, accompanied by host Jon Jordan, will break down the importance of structured processes in UA, including effective methods for testing and pilot testing to drive success. We’ll also explore the transferable skills and experiences UA professionals gain when moving from the fast-paced gaming space into non-gaming environments.
Remember to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics and strategies for growing your game.