Legal lead generation is a broad industry that can be divided into two main categories. The first is intent-driven – in this category, the leads are in the market for a specialized attorney for services such as auto accident, personal injury or even social security disability. The second category falls into discovery, where the lead is educated with an ongoing legal action that they might qualify for. Most of the tort markets – Camp Lejeune, Zantac, Tylenol, etc. – fall into this category.

Join this session and discover these the similarities and differences with these two categories. With our panel of experts, learn the channels that are better (and can scale) for each, and the best practices in building their unique funnels. More than that, discover ideas on marketing angles and lead magnets to grab attention, engage leads and convert them. Finally, educate yourself on the specific nuances of each market.

Key Takeaways: 

- Get the different acquisition channels for motor vehicle accident, social security disability and torts. 

- See how calls are generated (inbound v. outbound) and their sources / touchpoints (direct from ad, fresh lead, aged lead, transfer, text message, etc.) 

- Learn messaging that resonates with the leads in each market

Speakers

• David Quiec(Speaker)ENGINEFISH, PARTNER
• Anthony Paluzzi(Speaker)PALO MEDIA, CEO
• Andy Northcutt(Speaker)Legal Brand Marketing LLC, VP Business Development
• Blake Holiday(Speaker)WALKER ADVERTISING, DIRECTOR OF AFFILIATE STRATEGIES

In this session, we delve into the intricate process of transitioning from SMS marketing to closing sales, emphasizing the necessity for a buffer between the two stages. Discover the unseen aspects of marketing operations that fuel your sales results, and understand why a robust conduit is essential to ensure an effective and smooth transition.

Key takeaways include a comprehensive understanding of the process that converts SMS messages into successful sales, and insights into why it's not as straightforward as it may seem. We'll delve into real-world examples and strategies that demonstrate how you can streamline this process, mitigate pressure points, and optimize the entire SMS to sales conversion journey. 

 By the end of the session, you'll have the necessary knowledge to identify potential gaps in your own marketing-to-sales process and practical strategies to reinforce this crucial business conduit for enhanced performance and increased sales.

Speakers

• Holly Depies(Speaker)RALLY BOX, Owner
• Cari Hartman(Speaker)UNIK MEDIA, VP OF PARTNERSHIPS
• Tracy Laney(Speaker)Digital Thrive , Business Development and Strategic Partnerships 
• Melanie Bivens(Speaker)VERSE.IO, SR. MANAGER ENTERPRISE PARTNERSHIPS

This incisive session on navigating the offshore pay-per-call and contact center Landscape provides an invaluable roadmap for managing offshore operations, touching upon key areas such as transnational payments, contact center script compliance, and the art of vetting offshore centers. With a particular focus on real-world case studies, attendees will gain pragmatic insights into the good, bad, and ugly of offshore operations while acquiring strategies to mitigate fraud and improve overall performance. 

Speakers

• Tina Dixon, COO(Speaker)Queens of Digital Marketing, COO
• Susannah Rayburn(Speaker)DIABLO MEDIA, GENERAL MANAGER
• Natalia Pacheco(Speaker)Quantum Digital Media Inc, Senior Director of Revenue Operations
• Erin Bittner(Speaker)CONNECTION HOLDINGS, DIRECTOR OF SALES

Join us for an enlightening panel discussion with industry experts, as we delve into their proven strategies for achieving success in pay-per-call. Uncover expert testing methodologies and gain valuable insights on when and how to scale your operations to achieve massive volumes. Get ready to discover the keys to unlocking the full potential of pay-per-call marketing!

Speakers

• Adam Sthay(Speaker)DIGITAL MEDIA SOLUTIONS, SVP PAY PER CALL
• Josh Grant(Speaker)PROSPECTSDM, DIRECTOR

This enlightening keynote session will explore the undeniable rise of inbound calls as the future of the lead generation industry. As outbound calling faces mounting pressure and shrinking effectiveness, inbound calls are emerging as a powerful force. In this presentation, we will unveil groundbreaking pay per call data and statistics that have never been seen before, shedding light on the true potential and growth of inbound calls. Get ready to gain valuable insights and a roadmap for where the pay per call industry is headed, empowering you to capitalize on this dynamic shift and stay ahead of the curve. Don't miss this opportunity to navigate the future of pay per call and unlock new horizons of success.

• Adam Young(Speaker)RINGBA, CEO

We are going to get down to the nitty gritty what the Lead Generation World speaker, author of "Rethink Your Marketing", and CEO of Stratebeat is up to in 2022. Listen in! I think it will interest you!!

Joining us on this episode will be the Founder and CEO of CloudControlMedia, Casey Cook. Casey has a long history in the performance marketing and lead generation industry and we will dive into that history and also how CloudControlMedia is helping companies be more successful with their media buying

On this episode we are joined with Wade Schlosser the CEO and Founder of Solvable. We di into his 20 year history in the affiliate marketing industry and how he has taken what he has learned and applied to creating Solvable.

On this podcast we will invite Steve Bederman to join in and share his experience in the contact SaaS industry, how he thinks it will continue to evolve, and how companies can be successful with their inbound and outbound contact strategies.

Ben is the Technical Director at CAKE and leads the charge on all major integrations and client onboards. In this episode, we will dive into lead distribution best practices and the state of the lead generation industry in the UK

On this episode we welcome Alexander Higson and Karol Kelner from CJ Affiliate to discuss current trends within the lead generation industry and much more.

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.

On this podcast, we are going to discuss how companies should be getting technical with their lead generation efforts. Plus, we will hear how Lolly is making waves in the lead generation industry.

In this episode, we are joined with Nigel Borwell to discuss all things lead generation in the Uk, how LeadTech was started 20 years ago, what he has seen change over that time, and where he would like to see things continue to evolve.

Is call services in your blood? Well, it's flowing through Michael McGuire's veins. From the age of 16, he has been working within call centers and he has some excellent best practices to share on this week's podcast. 

Compliance, transparency, and best practices are topics of discussion with the Founder of Contact State. In this episode, we welcome back Alain Desmier to talk about all things lead generation industry in the UK. 

On this podcast we are joined with Ethan Ewing of ProPair. We discuss how mortgage companies are successfully improving their conversation rates by optimizing who they distribute their leads too. We also catch up on what he has seen change through the pandemic and how companies are weathering the storm.

In this episode, we are joined with DJ Swanepoel, the CEO and Founder of AimTell. We discuss all things "web push", entrepreneurship, and the future of notifications.

Listen as we speak with Simon Delaney, CEO at Databowl, about all things lead generation in the UK. Hear how they are helping brands and lead generators to become more successful with generating and managing leads.

In this episode, we are joined with Alex Baydin, the CEO and Founder of PerformLine. We talk RegTec, compliance, the evolution of PerformLine, and the new services they are launching around document reviews.

In this episode, we talk with Jessie Beaudoin, the CEO and Founder of CallAction.co. Jessie shares some great stories of entrepreneurship, as well as a number of best practices around texting and lead, follow up.

07:55 Young Jessie deals with entrepreneurship and the ATF
24:00 Why was is CallAction.co created
34:00 Moving the landing page to text and mobile
37:15 Facebook advertising and text
47:10 Defining the lead generation funnel

In this episode, we are joined with Karol and Alexander from CJ Affiliate. We discuss all things lead generation in the UK. Listen in to hear what they see across the CJ network on what campaigns are working, what trends they see, and so much more. 

To contact information: 
Karol Kelner: karol.kelner@cj.com 
Alexander Higson: alexander.higson@cj.com 
General: cj_uk_leadgeneration@conversantmedia.com

In this episode, Michael talks with Amy Gesenhues, a freelance marketing technology writer formerly at Third Door Media, the home for Martech Today, Marketing Land, and Search Engine Land.

John Challis of Frontpoint joins us for this podcast to discuss all things Lead Gen. John has experience working for some of the biggest lead generation brands in the mortgage industry and he and Mike get to reminisce about the good old days and how they have changed, or maybe how they have not changed.

In this episode, we continue to talk about diversity within the industry. We are joined by Kathy Bryan, the Founder of Women of Martech, and the CMO at Digital Media Solutions and we discuss gender equality and her efforts to amplify the voices of women across the industry. For more information on the Women of Martech please visit. https://womenofmartech.com/