Emma and Maddy open up and share a piece of their stories on how they found their brands in the influencer world.
Maddy shares how she started out taking photos that were aligned to what she wanted to do on her platform. She shares her Instagram has evolved over the years with trends and how she drew inspiration from Tezza. She discovered that she had to embrace her own style and perspective. She found that her strengths of photography and editing helped her define and find her brand.
Emma shares how she started sharing her love fashion but realized she wanted to differentiate herself in fashion blogging space. She discusses how she wrote and shared career related topics for a year or two. And when and why she decided to pivot to sharing content creation tips – like blog tips and sharing the most Instagrammable places.
If you’re looking to create content online and start your brand, Emma and Maddy share 5 tips to help you get started in finding your brand. Maddy and Emma also share questions to ask yourself around exploration, trial and error, and defining how you want your brand to come across.
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