The Creative Edition Podcast

How Tori from Her First 100K Built, Pivoted, and Established Her Brand

Emma Cortes & Maddy Keineker Season 1 Episode 12

Introducing the Content Creatives Podcast very first podcast guest: Tori from Her First 100K! 

Tori is a financial coach, speaker, and writer. Tori met her goal of saving $100,000 before age 25. She's been nationally recognized as a millennial money expert. She's also been featured on Good Morning America, CNBC, Forbes, and more.

In this podcast episode, Tori shares how she built, pivoted, and rebranded to Her First 100K. She first started a blog Victori Media alongside her corporate job in 2016. She originally shared her life as a millennial woman as well as her professional experiences as a 22 year old manager responsible for marketing at a 5,000-person company.  After a few years, she realized that personal finance and money were going to be what she talked about. 

Tori explains how she rebranded and picked out “Her First 100K” as well as how she’s used media and pitching herself to rapidly build her brand. Not only does Tori share what she’s outsourced to help her run her business, but she also discusses how she picked one social media platform to focus on. Tori reveals when she knew it was the right time to leave her full-time job and take Her First 100K full-time. 

You can find Tori at https://www.herfirst100k.com/ on Instagram @herfirst100K

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