The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
Part 2: Q & A With Regan from Coastline Creatives - Bringing on a Manager as an Influencer
In part 2 of Regan’s interview from Coastline Creatives, we answer:
- How do you find a manager as an influencer?
- When is it the right time to bring on a manager?
- What does a manager specifically look for when potentially taking on an influencer?
- What performance metrics are brands looking for?
Regan shares how important referrals are to the influencer industry – especially if you’re looking for a manager. Instead of using Google search to find a manager, she recommends reaching out to an influencer you admire to see if they're managed.
Regan shares her perspective on when it might be the right time to bring on a manager as an influencer. She recommends asking yourself the questions:
- Where am I located? Are you located in a mature market Like New York or LA? Or are you located in a secondary tertiary market like Seattle?
- How much work am I getting?
- How much time do you have?
- What would bringing on a manager do for you?
Additionally, she expands on what managers might look for in content creators. She shares what type of red flags she looks for as well as the performance metrics an influencer brings.
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