The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
3 Challenges We’ve Faced Building Our Brands
Emma and Maddy give into 3 challenges they've face building their brands:
- The comparison game
- Figuring who they are as a content creators
- Figuring out how they were going to deliver value to their audiences
Challenge #1: The Comparison Game:
Emma & Maddy discuss how they've battled with feelings about not growing fast enough and how they stop that narrative. Emma opens up about owning her path and reflecting on her previous goals that she's set for her corporate and creative career.
If you're feeling frustrated and know you want to stop comparing yourself to others, Maddy shares a few questions to ask yourself like:
- What has your career, personal, and creative path looked like?
- What goals did you set last year? Last 3 or 5 years?
- How do you define success?
Challenge #2: Developing a clear idea of who we are + what type of content we’re going to create
Challenge #3: Delivering value to your audience
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