In this episode, we dive into email communication. If writing emails feels daunting to you or if you’re trying to get a brand or person’s attention via email, this podcast episode is for you!
Email Tip #1: State your purpose in your subject line
If you’re a blogger or influencer trying to pitch a brand for a potential collaboration, state your purpose with a verb. Here are a few subject lines I’ve used in the past:
· “Requesting a Brand Collaboration: Brand Name x Emma’s Edition”
· “Instagram Collaboration Request: Brand Name x Emma’s Edition”
Social media managers, marketing managers, and public relations agencies are running various campaigns at different times. You can help make their lives easier but stating why you’re reaching out in your subject line.
Email Tip #2: Make your email readable
Most people (including PR agencies and brands) skim their emails. Many people also read their emails on their phones. You have to make your email easy to read and easy to skim. Writing in long paragraphs doesn’t make your emails easy to read.
Email Tip #3: Use bullet points
Bullet points are effective to sharing dates, options, and break down ideas. For example, if I’m trying to schedule a time to speak with a brand or PR agency, here’s what I would include in the email:
“May you please let me know if this time/or date would work for a phone call?
· Friday May 22nd at 2pm
· Monday May 25th at 3:30pm
· Tuesday May 26th at 4:00pm”
Email Tip #4: Keep paragraphs short
If you are using paragraphs in your emails, I’d recommend keeping those paragraphs 3-5 sentences. It helps to envision what 3-5 paragraphs looks like on your phone. If you send yourself a draft of the email, you’ll be able to see how long it looks on your phone.
We share 4 more tips to help you with emails!
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