The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
How to Pitch Your Brand & Business for Media Coverage with Lindsay from @anchoredinelegance
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today we have a guest on the show: Lindsay from @anchoredinelegance and www.anchoredinelegance.com. Lindsay is a news anchor turned content creator. Lindsay is going to be sharing a few tips on how to pitch and land media coverage for your brand and business.
So if you’re interested in gaining media exposure and what to learn what to include in your pitch, this podcast episode is for you.
Who is Lindsay?
Lindsay is as news anchor, turned content creator and higher education communicator. By day, she works for Purdue University – by night, she works on her blog (Anchoredinelegance.com) which is both her side hustle and passion project.
Lindsay was a news anchor and reporter for more than 10 years, working at TV stations across Wisconsin and in Michigan. She found her calling when she started anchoring morning shows.
We ask Lindsay:
What is the value in landing media coverage?
Lindsay shares with us:
1) Increased exposure/brand awareness: The morning news, the radio, and other media opportunities are platforms to introduce yourself and your brand to new audiences. If you can offer them something of value, appear credible and friendly, you can easily convert these viewers/readers into loyal followers.
2) You are building increased credibility as an expert: . If you can demonstrate an ability to speak with authority on a given topic (e.g. offer/link to examples of other successful media appearances), journalists are much more likely to accept your credentials and frame your comments as “expert”. Your audience will feel the same.
3) It helps your SEO – Backlinks help build your SEO game! Earned media, like a TV guest spot, can be huge for bumping up your Google search ranking.
What do you pitch to media outlets like the news or radio?
Lindsay answers:
You need to teach the audience something, help them solve a problem, share insight on current trends, or come at a topic from a unique angle. It should be timely and relevant to the season. It should also be clear and brief.
We also ask and answer:
- When should you pitch?
- What do you need to include in your pitch?
- Who do you address your pitch to?
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.