The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
Part 2 with Currently Kherington: Breaking Down 3 Influencer Myths
In part 2 of our interview with Kherington, we discuss:
Influencer myths:
· Influencer Myth #1: The Instagram Algorithm is ruining engagement
o Let’s break this down
o If you have a true content strategy, you won’t be affected by the algorithm
o Focus on what you have control over – you can’t control the algorithm, but you can control consistency, presence, the value you deliver, etc.
· Influencer Myth #2: You need thousands and thousands of followers to land brand campaigns
· Influencer Myth #3: It's too late to start a blog or Instagram because the influencer industry is too saturated
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