Brand of Brothers

Marketing Trends Every Small Business Should Watch in 2026

• REMIXED: the branding agency • Season 3 • Episode 9

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🎙️ Marketing Trends 2026: Local SEO, Influencers, and AI Personalization | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz — where strategy meets storytelling and the business of branding gets real. In this conversation, we’re diving deep into the marketing trends shaping 2026, from hyperlocal SEO and influencer authenticity to AI-powered personalization and community-driven campaigns.

🔥 In this episode:
• Why “near me” searches and hyperlocal SEO are driving small business visibility
• The power of consistent directory listings and Google My Business optimization
• How authentic user reviews impact discoverability and trust
• Snackable video: why short-form content is still king in 2026
• Influencer marketing done right (and what “hyperlocal” really means)
• The rise of AI personalization and dynamic CRM targeting
• How streaming ads and podcast sponsorships are reshaping paid media
• Out-of-home’s comeback: from vehicle wraps to digital billboards
• Community-first marketing, pop-up experiences, and brand collabs that connect
• Why authenticity, inclusion, and channel-specific storytelling matter more than ever

💡 Whether you’re a small business owner, marketing pro, or brand strategist, this episode will give you actionable insights to future-proof your marketing plan and connect with audiences in more meaningful ways.

🎧 Listen now to learn how to:
• Improve your local search presence with practical SEO steps
• Create short-form content that engages, not just sells
• Use influencers and AI responsibly to stay authentic
• Build community-driven campaigns that make your brand unforgettable

Presented by Remixed, the full-service branding agency that helps companies craft, launch, and grow brands that convert.

🎶 Music by PRO
📍 Find us at BrandShowLive.com

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Doug Berger:

Welcome to the latest installment of Brand of Brothers. I'm Doug.

Johnny Diggz:

And I'm Johnny. Today we're talking about marketing trends.

Doug Berger:

All right, let's get to it.

Johnny Diggz:

So today, Doug, we're gonna be talking a little bit about, uh, trends, uh, marketing trends that you've been seeing and we've been seeing in, uh. In our area, and I guess it really applies to worldwide, right?

Doug Berger:

It, it's a, it's a generally, um, a universal kind of a thing that, that we're diving into. Um, but you know, we, we, we certainly have, have been looking at, uh, at the, the central Florida DMA or the designated market area. Um. And so, uh, there, there are a lot of really interesting things that are happening in the local landscape, but there are, are, are several trends that, that we see that are rather ubiquitous.

Johnny Diggz:

So as we go forward, um, I'd always like, like to keep us touching back to like actionable stuff. Um. What are you seeing? If, like, like there's a, if you, if you had a small bit, like you do have a small business, if you, hey, if you have a small, you're a medium sized business, not an enterprise level business. Um, what, what? What steps, what could someone do to improve their visibility today? Wow. Um, and, you know, what's, what's something that they

Doug Berger:

could do? So first off, let me, uh, let me address the, the small business thing. We are absolutely an S corp. Um, so we are legally a, a small business. Um, and, uh. As it relates to things that people can do today that are in line with these trends,

Johnny Diggz:

like if there's one, one thing,

Doug Berger:

oh my gosh. Well, where to begin, right? So I guess at the top of the list is, is local, SEO. So local SEO is it? It's not so much. That it is not something that hasn't been done. It's just becoming a more significant trend that people are focused on the near me idea. The hyperlocal

Johnny Diggz:

search results.

Doug Berger:

Exactly. The hyper search, local organic search results. I gotcha. We'll, we'll get into the sponsored search results in just a little bit. That's your SEM side of things, right? Your search engine marketing. Right. But what we're focused on is search engine optimization.

Johnny Diggz:

So you're talking about if you're a, a boot beauty salon and you, and someone says, I wanna get my haircut, who's close to me that does that, does, uh, haircut, men's haircuts?

Doug Berger:

Right. That would be, I mean, if you're going to a beauty salon for that Sure. Sure. But yes. So you might type in hairstylist near me, uh, men's haircut near me. Sure. Right. Um, and, and frankly, if you type in men's haircut, generally local search is going to be at the top. It's like the anyhow default, right? It, but it depends on whether or not you let it know where you are. Right. And by it, I mean Google or Bing. Okay. Um, and so how do we make the search engine? Yeah. So the, the most important part. Is to make sure that you can be found. So, uh, Google, for example, has a utility called Google Search Console. So the very first thing that I would recommend a small business owner do right now, if they haven't already or they're not working with someone who's, who's already helping them, they should go type in, in Google, Google Search console. And then they should create an account and make sure that their domain name is crawlable.

Johnny Diggz:

Right? Right. And so that you just type in your, your business's, uh, Google address or your, your domain name, and it will give you. What people are searching for to get to your

Doug Berger:

site, right? And, and, and then there, there's another component to that. And of course, don't just do this for Google. You should do this for Bing. And frankly, any directory that is relevant for your company. Yep. It, yes, any, anywhere and everywhere Really it you and, and making sure the more the better really. The more the better. And consistency is key. So whatever information you're putting on Yelp. It needs to be identical to the information that you're putting on Facebook, or at least complimentary, right? So, uh, if, if you're describing your, uh, your hair salon as a, a, a hair salon that caters to men, you should make sure that that messaging is consistent from one to another. Does it need to be verbatim? No. But should it be consistent? Absolutely. In fact, if it's a little bit different from one to the the next, that's favorable as far as Google is concerned. And speaking of Google, not only is there the search console, and the same is true for Bing. Bing has a developer, uh, uh, platform as well, but I. There's also the Google My Business, right? And so it's super important that you have your GMB profile set up and do the same thing for Bing. And just like any other, uh, directory search for that, um. That's really one of the, the key emerging trends is a focus on hyperlocal. And so with that hyperlocal also comes a, an examination of social media and social media habits. Did you want to talk anymore about search and conversation? I just, I, I, I had a,

Johnny Diggz:

uh, we, and you were talking about social media. Where does like. User reviews and stuff.'cause I know that that's a huge, like how many stars you have is, is, is really tied into this.

Doug Berger:

Yeah. So reviews definitely help. Um, when they're positive reviews, right. Uh, and they need to be relevant reviews and ideally contain keyword search terms. That, that people would input looking for whatever service it is that you provide. Right? Right. So it's

Johnny Diggz:

valuable if somebody writes a review that says, I got my men haircut, my men's haircut. Yes, exactly. You're right.

Doug Berger:

I, I mean, it's all well and good if they're like, oh, Tony is an amazing hairstylist, but that's not necessarily going to help Tony, uh, be found. Right. Um, but, uh, there, there are a number of components to these, uh, these reviews, right? So. Uh, more isn't necessarily better, um, but more stars is better. Uh, obviously you want as many five star reviews as possible. It's actually not a terrible thing to get a four star review. Um, it it, it helps, helps balance

Johnny Diggz:

it out

Doug Berger:

a

Johnny Diggz:

little

Doug Berger:

bit, I think,

Johnny Diggz:

or makes it seem more authentic. It,

Doug Berger:

yeah, it feels a little bit more. Authentic in that regard, but sometimes you just can't help it and everybody just loves you and you just get a five star review

Johnny Diggz:

like remix has. Right? That is true. Remix

Doug Berger:

has all five star reviews on just about every single platform. And, and, and the beauty of of these reviews isn't in the quantity, it's in the quality. And quality is assessed based on how old is your oldest review? How old is your newest review? How long? Yeah. Well, they also

Johnny Diggz:

get like, uh. Sort of, it talks to how long you've been in business, which is also something that helps your, your search engine Optum your results, right?

Doug Berger:

Well, yeah. How old is your domain name? Yeah. Um, it you, it had more clout. In the past, it doesn't have as much now. Mm-hmm. Really, backlinks are, are where it's at. Um, but rather than getting in the weeds on Sure. On backlinks and SERP scores and all that stuff. Um, so a actionable thing, uh, is the, the SEO console. Mm-hmm. Uh, the search engine consoles, uh,

Johnny Diggz:

consistency across social media profiles. Right. Okay.

Doug Berger:

And, and, and when it comes to social media, a another emerging trend are, are the short form videos or snackable videos as some people refer to. You're talking

Johnny Diggz:

about like reels, TikTok. Uh, Yahoo. YouTube does, uh, YouTube shorts, right? YouTube shorts. Yeah. So

Doug Berger:

yes. Talking about that kind of thing. Um, and, and, and the types of content that people are, are interested in. Right. So, uh, people love the, the behind the scenes types of footage. Um, they, they love the making of types of footage. So if you're a cafe, show someone, uh, pouring a cappuccino, right? Right. And doing the, the coffee art. Um, and if you are in a salon. Right. People love to see that time lapse footage where someone, there's a, a quick shot of the, the, uh, the, the draping going over them, whatever that's called. Yeah. Um, but I was gonna say apron, I don't know what it's called. Um, and smock. Sure.

Johnny Diggz:

I just like to say that word. It's a terrible word, but I love it. I did see a funny video where, where, uh, it was, and it went viral. It was a, it was a hairstylist that was that. A guy sat down, he puts one on, and then he puts another one on, and before the guy notices, he's put like 20 of them on.

Doug Berger:

That's hilarious. I, I saw a, a, another one that where, uh, it was all these different styles and my, my personal favorite was where they had took. Uh, they take a, a baby doll, remove its head and sew the baby doll to the front of the, the, the smock. And so it looks like you've got this giant head and a, a tiny, uh, baby doll body. Um, and, and, and that's the way to, to garner attention. It's clever. Yeah. Like do do something that's unexpected but also simultaneously. Non-controversial. Sure. Right. Something that, that people can find entertaining, and that is the type of sales promotion that you're looking for, is being authentic and and engaging with your audience. Right. Go where they are and show them the content that they want without being. Overly salesy because when people are watching short form video mm-hmm. They're not interested in being sold to necessarily, except for when you get to influencer marketing.

Johnny Diggz:

All right. Yeah. Well, now, so tell me, influencer marketing, as I understand it, is when someone is being paid, or for whatever reason, they want to promote a specific thing. And so right on TikTok. And TikTok when you know that you see that they're like selling something specific, like, and, and so it'll say sponsored, you know, but there's, that's one type of influencer marketing, right? Then there's, there's others where it's not so in your face, right? So

Doug Berger:

what you'll see are, are a couple different types of influencer marketing. Um, the one that I, I feel is going to be. The, the biggest trend going into 2026 is niche based, hyper-local influencer marketing. So this is where. A, uh, a local car dealership, for example, hires someone that drives around their car, right? They're, they're borrowing a, a, a Lexus or whatever. And, uh, and talking about how amazing it is, and maybe it's not a Lexus, maybe it's a different brand, Subaru Forester, uh, or, or perhaps a Rivian. I don't know. Um, but, but the, the long and short of it. Is that, uh, we're, we're seeing a, a trend moving toward, uh, like, uh, food bloggers, uh, theme park, vloggers, um, even com college campus creators, where they're coming across as authentically themselves, which is, is critical here, right? So we wanna make sure that the person that is. Acting in this influencer mode is someone who believes in the product or service, but not only that, that they reflect the audience that you are trying to receive, right? So if your target audience are are middle aged men, then you micro influencer needs to be a middle-aged man. Conversely, if your audience is someone who is a Gen Alpha female, then your influencer should be a gen alpha, uh, influencer. And of course, these influencers are becoming increasingly available and not just because of influencer platforms where you can hire them, but also, dare I say,

Johnny Diggz:

ai. So let's talk about AI because that sort of goes. To me, you just, you know, you spent, you, you just were talking about authenticity and AI seems like the opposite of that.

Doug Berger:

It is to an extent because what we're seeing, let me really quickly talk about a, the, the influencer side of things and, and the actionable components of, of, uh, of also the short form video. Mm-hmm. So. Uh, when it comes to a, a small business, would I recommend that they engage immediately with an influencer? I, I, I hazard to say Yes. Um, I, I, I often would say, let's come up with a strategy that makes sense. Um, ideally. That influencer would be someone who's already embedded with the company and not someone that's hired, uh, that is an actor. Right. However, there are influencers that it, and we're talking not necessarily about hyperlocal, right? Hyperlocal, they're only gonna have a. A couple thousand followers. So we're not talking about these millions of followers, Mr. Beast type influencers. Right, right. Um, we're, we're talking about people who, uh, this is their, their livelihood, but simultaneously come across as real.

Johnny Diggz:

Well, typically they're gonna be also enthusiasts in, or you would hope that they're enthusiasts in whatever, whatever topic, if they're theme park enthusiasts that these are. People who like going to theme parks already. And so therefore have some insights per perhaps to share.

Doug Berger:

And, and, and to that end, there are ways, there are platforms these people make themselves available on so they can be hired through. That means. Um, so it from an actionable perspective, it, like I said, this is a trend. I'm not sure that I would recommend a small business weighed into this without. Uh, having done their due diligence first, the AI side of things is a, a little bit. Scary. Um, in, in that authenticity component, uh, it can get out of hand really quickly. So do I recommend AI influencers? It really depends on the product and service that you're selling. And the, the core component of AI that I believe is going to be really significant in the coming year, which is AI personalization.

Johnny Diggz:

How does that work?

Doug Berger:

So AI personalization, um, is going to have. All the key data points about each audience member. So who are, who are you, right? So how old are you? What are your demographics, right? What's your gender? Um, and then, uh, what do you do for a living? What's your, your income, psychographics, what are you interested in? Um, and, and then buyer intent, right? What are you actively searching for service wise, uh, product wise that. I can sell you. And then that information gets fed into platforms, whether it's a dynamic CRM or it is a, uh, an email, SMS uh, a, a AI enabled platform.

Johnny Diggz:

They, um, they seem to be getting better and better at, uh, targeting. You personally? Um, I'm seeing it mostly in like email campaigns where they, my name is in there sometimes, some, you know, where I work or what I do, what my job

Doug Berger:

title. Absolutely. You know, that kind of stuff. Yeah. And, and, and the crazy thing is you can respond to these emails and it uses natural language to reply, so you don't even realize that you are interfacing with ai. It feels natural. It feels like you're working with an actual person, doesn't when it's done well and done correctly. Absolutely. Um, and, and so all of those things kind of then, um, transition us into the paid realm. Right? So obviously. Influencers cost money. AI enabled stuff, costs money. But when we're talking about actual paid media, we end up looking at things like streaming ads. Streaming ads are, are, are going to grow significantly over the next year. Um, when you

Johnny Diggz:

talk about streaming ads, you're talking about, uh, ads that show on, on, on Hulu and, and Netflix. Is that.

Doug Berger:

So, yes. So who, Hulu is a, a great example. Um, it we're talking about cord cutters, right? So you have CTV connected tv, that's what are

Johnny Diggz:

people who aren't cord cutters anymore? I, I think

Doug Berger:

there are lots of people who are, are definitely still cable subscribers. Okay. Um, according to Nielsen, we're even seeing, you know, young viewers, uh, that are still cable viewers. Okay. Um, but when it comes to, to streaming. Yeah, we're talking about not just Hulu, um, it, that, that's one particular app within a, a, uh, a platform. It can also be Apple tv, the full box itself. Right. So that's where you have your OTT type of advertising, Roku, I guess. Yeah, exactly. So they're,

Johnny Diggz:

they're advertising directly to the box, not necessarily to the channel.

Doug Berger:

Even then, we're still advertising directly to the box because we know. The individual that's on, on the receiving end, we, we know that they came and visited our website. And so because we know that they visited our website, we have all of their, their data, we can connect that data to the other side, um, whi, which could be remarketing or retargeting depending on how you look at it. But basically we know that you came to lexus.com. You were searching for Lexus nx and now I can go ahead and while you are in the middle of watching, uh, whatever late night show that, that you're streaming in the middle of the afternoon, I, I can feed you a, uh, a Lexus commercial about that car

Johnny Diggz:

so that by, by design two people that live right next to each other that are watching the same program could get delivered different. Marketing messages

Doug Berger:

100%. Okay. Because these are, but that doesn't

Johnny Diggz:

happen in broadcast, right? Yeah. Because, well, this is an

Doug Berger:

simulcast, right? Right. We're we're talking about something that is happening. I, I hit pause, right? We're in the middle of a show. I hit pause to go to the bathroom or to go get a snack. You continue watching the show, we're gonna be paused at different times and there are different interstitials that are gonna come up, right? So you might see a 32nd spot, um, because you would let the, the, the. The commercial play, or you might see a pause screen that is tailored just to you.

Johnny Diggz:

Um, in addition to that, I, uh. I am seeing, you know, the podcasts are a podcast like this one. Yes. Yes. Well, ours is not sponsored, but many of them are. I mean, oh, well, well, sorry. Ours is sponsored by remixed, the branding agency. The branding, um,

Doug Berger:

yeah. Podcast. Uh, and, and audio. Uh, digital audio advertising. So it's not just limited to podcasts. Right. You can also a advertise on Spotify. Um, and, but, uh, oh, that's

Johnny Diggz:

right.'cause I, I, I spend so much, I spend a lot of money avoiding, um, even iHeart

Doug Berger:

media, right?

Johnny Diggz:

Yeah. But I, I, I, I pay the extra, like to not see ads as much as possible. Sure. And so I. Tend to forget that the, the vast majority of people who are not paying the extra to, they're hearing ads on Spotify. Yes. And I, and I don't hear them. So, so

Doug Berger:

yeah, it, so you can pay for ads to, to be on Spotify, on Pandora, a anywhere, uh, iHeart Media, uh, streams their, their content. Um, and that's

Johnny Diggz:

not, that's different than the sponsoring the podcast and getting. A a, a live read inside the podcast. Right.

Doug Berger:

But what we are definitely seeing in the podcast realm is again, back to this whole hyperlocal component where people are finding hyperlocal podcasts that speak directly to their audience. So it might be, uh, you have a tire shine spray, for example, and there's a local car talk, uh, podcast. Are you going to reach millions of people like you would on a mainstream podcast? No. Right? But are you gonna reach the thousand people that tune into that one particular podcast that particular week? Right? Um, in order to promote the sale at the local, uh, auto parts store. Absolutely.

Johnny Diggz:

And you're gonna get, um, in, in, in some of them, you're gonna find that the podcast host is going to talk about using the product, right? So that, that's kind of what some of those are going for.

Doug Berger:

And at that point, you're kind of blending the lines between a podcast and an influencer. You're right, you're right. And, and, and the beauty is you can repurpose. That content based on your contract, of course. Mm-hmm. Um, and, and, and be able to utilize it elsewhere. Um, and, and speaking of, of elsewhere we have out of home. So out of home is making a tremendous resurgence. And it's not just printed billboards, right? It's not just printed poster showings or bus shelters. It, we're seeing vehicle wraps, uh, as a, a big piece. And, uh, the, the bigger. Trend that I am looking. At, at coming our way are these digital billboards? The digital there is, there are these digital billboard platforms that you can buy, um, a, a local digital billboard at very specific locations and pay for however frequent and the times of day that you want at the locations that you want. For the same value, same cost, I should say, as a display ad using, uh, the Google Display Network or something like AdRoll.

Johnny Diggz:

So you could, you could specifically target afternoon drive people or. Uh, people near, uh, a hospital or something like that.

Doug Berger:

Yeah. What whatever matches where your audience might be at that particular time. And, and, and speaking of being where your audience might be, uh, the, the next big set of trends that I am looking at are community oriented marketing. And so it's, it's not just community, it's content. Right? So it's, it's, it's interlocking those two pieces. Does

Johnny Diggz:

this mean like sponsorships or events? It is. Okay. It's all of it. Right. Okay.

Doug Berger:

So, um, it's, it's having your own event. As a marketing vehicle or sponsoring an event as a marketing vehicle. And of course, there are major benefits to sponsoring an event because all of a sudden you're doing brand partnerships and, uh, and collabs, right? Um, but with these events and experiences, it, it, it ranges from pop-ups. Where people can have a, uh, an interaction with you as if you are a, a full fledged store, but of course, you're only doing it for a month or a, a vacant storefront. Um, there's some really amazing things that we're seeing in that regard, like, uh, using augmented reality where someone holds up a smartphone, uh, scans the QR code. And the next thing you know, there's an animated character or they're interacting with a virtual product in the space

Johnny Diggz:

that's, um, so you're not, when you say augmented reality, I, I immediately think of like glasses, like Google glasses and all that stuff you're talking, but

Doug Berger:

that's more virtual reality. Okay. I mean, yeah, there are like the, there are like the new meta glasses that have Sure. Ar. But no, we're talking, we're not,

Johnny Diggz:

yeah, there's not really a marketing opportunity there yet.

Doug Berger:

So, you know how QR codes about 20, 25 years ago were pretty cool, but pretty useless,

Johnny Diggz:

right?'cause you had to install an extra app or whatever to make it work.

Doug Berger:

We're kind of there with ar we're okay. We're, I, I actually prefer the term xr. Um. Because it's not really just limited to the idea of virtual reality. Um, but it's also not limited to ar so it it's experience. Right. Um, and, and so it, it's experiential reality. Um, where, where you can have simulated or digital media overlaying, uh, what's beyond the camera lens.

Johnny Diggz:

So in the community building aspects, uh. You are talking what, like newsletters or are these Yeah, like how do you, how do you. You know, I have a little bit of background in developer community building, um, and just a little Yeah, sure. Just a little. But, but, um, but that was a very specific, you know, uh, curating developer communities is, is a pretty small niche, right? Um, but versus building, uh, a community around like a hospital or, uh, you know, some sort of, uh. Uh, a local brand. A a, yeah. Art center or something like that.

Doug Berger:

So on the email, uh, digital newsletter side, um, we are seeing a growing trend of HTML formatted emails, but not like the cold emails where we were talking about with the, the AI where it can send natural language emails. Those are usually plain text emails. That's for your top of funnel. Uh, audience. Mm-hmm. These are people that they haven't engaged with the brand yet and we're trying to introduce them to the brand. Lemme

Johnny Diggz:

do a quick plug. We did a, uh, another podcast called Fun With Funnels. So if you fun with funnels. Yes. If you wanna understand how funnels work, uh, go check that one out.

Doug Berger:

So, um, so when it comes to, uh, email newsletters, what we're talking is more mid funnel. Uh, people who have already gotten some degree of familiarity with the brand, um, and especially bottom of funnel, right? People who have already converted. They've not only engaged with the brand, but they've either purchased the product or service. Um, and so they're an opportunity to be a repeat customer.

Johnny Diggz:

The, um, you mentioned brand partnerships. Um. What are some examples of, of, of how, how you can partner your brand with another brand to, to advantage?

Doug Berger:

Well, I mean, on, on the most grassroots level, you've got bands that go perform at a brewery, for example, and so all of a sudden the brewery. Is promoting the band, and the band is promoting the brewery. And so there's this mutual collaboration here where, you know, the, the brewery is bringing in a new audience for the band, and the band is bringing in a new, uh, consumer for the brewery. That would be one grassroots level. Um, it, it can grow out from there. Um, it, it, it could be, uh, where it's a fashion house that, uh, coordinates with a, uh, um, a, a small cafe, right? And so all of a sudden there's a, a local niche. Uh, maybe it's an, uh, an urban, um, uh, t-shirt, graphic tees company and, and that they coordinate with, um, I don't know, a, uh, a, a a coffee shop. And so they start making really cool swag for the coffee shop and that that creates, that, that bit of collab.

Johnny Diggz:

And I guess it, it also helps build community, right? So it 100, 100%. Yeah. And, and, and, uh, I guess out of that all, you kind of start to see how all of these things start to work together, right? As a, as cohesive sort of brand awareness campaigns.

Doug Berger:

Yeah. And that all comes down to what the consumer expectations are. Right. And so the consumer expectations are probably easy to break down into a, a handful of, uh, uh, of, of silos. So the first one is. And we keep talking about this authenticity and trust, right? Don't deviate from your brand's voice. Don't deviate from who you are as a company and as a person. And it's

Johnny Diggz:

easy to do that with. Through some of these things we're talking about, uh, the wrong influencer can deviate. Can, can actually hurt you. It can. Or using an AI tool in a, in the wrong way can also cause harm to your brand.

Doug Berger:

Yeah. And that kind of takes us to inclusion and representation, right? So if your influencer is a 37-year-old woman and your target audience are college aged kids, right? That's gonna be dissonant, right? So what people like to see are. Individuals that reflect themselves. Right? So if I was to look at something that had a, a small child marketing to me, I'm not that target audience, right? A small child doesn't really hold much clout with me when it comes to purchasing a jacket.

Johnny Diggz:

That's true. Um, do you have any final thoughts on, uh, on where, uh, any other trends that you're seeing or. To sum up what, what we've got, uh, what, what 2026 has, has got in store for us.

Doug Berger:

So I believe that 2026 we're going to see a significant shift toward authenticity, storytelling, and technology integration. So I, I'm looking forward to a lot of experiential augmented reality type stuff. I'm, I am looking forward to a lot of AI driven optimization. I think that that's gonna be a really big part along with, uh, first party data. Um, but. You know, I also believe that there's a lot of media fragmentation for us to be mindful of, and so I think trend-wise, we're not gonna see people syndicating the same content across all social media channels. I believe that we're gonna start seeing very specific targeted messaging that matches the channel as opposed to messaging that just matches the brand. You

Johnny Diggz:

know, it's interesting that you say that because even amongst the platforms, they have different. User bases, right. So, um, for example, Meta's, uh, Facebook has tends to shift to an older demographic, um, because these are the primarily Gen X people who adopted Facebook as sort of their first platform, their first social social media platform. So they're on it, but you're also seeing the, the millennials and the Gen Zs and, and they're not on Facebook. And so I can see. Why that would be valuable? Because you might want a different message going to a Facebook post. Yeah. Versus a, versus a TikTok. Well,

Doug Berger:

and, and, and not only that, the technologies are different, right. You, if you put a link on Facebook algorithmically, it's gonna mess with you. So you need to put that link in your comments. But Instagram, on the other hand, you can't even put an, you can't even put a link. You can't even put a link. Right, right. The only time you can put a link is if it's a sponsored post. So. If you put a link in an Instagram post, it might send the wrong message.

Johnny Diggz:

It. I don't think it's gonna send the wrong message, but it could. It could. It could.

Doug Berger:

It, it just se, it just tells people that you are putting out content that's syndicated and not necessarily targeted. It is

Johnny Diggz:

not

Doug Berger:

targeted to

Johnny Diggz:

them. And that's comes back to the authenticity and the non-AI nature, the non-automated things.'cause people, I think people are getting more savvy. About this stuff and the reali Oh, yeah. And so, and even

Doug Berger:

with AI generated content. Sure, sure.

Johnny Diggz:

Yeah. I, you, it's, it's like, uh, it obviously, it still fools some people, but um,

Doug Berger:

and some people enjoy it, so it's not even about right in, in authenticity, it's just, it's entertaining. Right.

Johnny Diggz:

Yes. So anyway, I think that's a good place to wrap it up and, uh, until we have our, our next, uh, our next podcast, uh, with Branda Brothers.

Doug Berger:

Sounds great.

I.

Doug Berger:

Thank you for tuning in to Brand of Brothers. Big thank you to our presenting sponsor, Remixed, the branding agency, along with production assistance from Johnny Diggz, Simon Jacobsohn, and me, Doug Berger. We can't forget music by PRO. Speaking of not forgetting, remember to do that like and subscribe thing and find us at BrandShowLive. com and follow us on the socials at BrandShowLive.