#19. Beauty digital marketing expert, Liz Lutz, chats about how she built her career and launched two brands - MarketingMuse and G4Generation, a GenZ community. On this episode, we talk about all things Gen Z - the main differences between Gen Z and millennials; Gen Z beauty trends; and how to market beauty and skincare to Gen Z. Liz also shares her tried and true growth strategies for building your brand on TikTok; pitching beauty brands; and why you need to be on Clubhouse.
Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram.
To connect with host Diane Taha go to instagram.com/stylecontext.
To connect with Liz Lutz go to instagram.com/marketingmuse_.
Say Good Night by Joakim Karud @joakimkarud
Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE