Channel Your Influence

TikTok, Clubhouse, and Gen Z trends with beauty digital marketing expert Liz Lutz

Diane Taha Season 2 Episode 19

#19.  Beauty digital marketing expert, Liz Lutz, chats about how she built her career and launched two brands - MarketingMuse and G4Generation, a GenZ community.  On this episode, we talk about all things Gen Z - the main differences between Gen Z and millennials; Gen Z beauty trends; and how to market beauty and skincare to Gen Z.  Liz also shares her tried and true growth strategies for building your brand on TikTok; pitching beauty brands; and why you need to be on Clubhouse. 

Have questions about the episode or want to comment?  Tag or DM @channelyourinfluence on Instagram.

To connect with host Diane Taha go to instagram.com/stylecontext.

To connect with Liz Lutz go to instagram.com/marketingmuse_.


Music:

Say Good Night by Joakim Karud @joakimkarud

Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE