EP: 74: Is your Food Brand Retail Ready? with Allison Ball - Founder & CEO of Food Biz Wiz

Meet Allison:

Alli Ball is the founder & CEO of Food Biz Wiz, Inc. and the creator of Retail Ready®, an online course and strategic support community for producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once they’re there. Find her on her website here or weekly on the Food Biz Wiz® Podcast, her weekly podcast about wholesale strategy.

What You'll Learn in this Episode: 

• I have a great idea for a food business. What comes next?
• What are the different places where people can sell their products, and how do you choose? (wholesale, direct-to-consumer, food service...)
• What does a grocery buyer do/ what role do they play in the world of retail.
• Didn't e-commerce grow exponentially during the pandemic? Is wholesale still relevant? Can a brand be successful at only having one place to sell their products?
• Important things businesses should think about when trying to grow their wholesale accounts.
• Important tips for getting onto store shelves.
• Advice All has  for small product-based businesses that want to grow their company to the next level

Website: www.foodbizwiz.com
Instagram: @itsalliball
Facebook: https://www.facebook.com/AllisonBallConsulting/
Food Biz Wiz Podcast: www.alliball.com/foodbizwiz