Brunch & Learn Podcast

EP 84: Tara Pate, Founder of Daysie, Certified Organic Simple Syrups - How to Find a Hole in the Market and Become a Public Benefit Company

October 10, 2023 Brunch & Learn Podcast Season 4 Episode 84
Brunch & Learn Podcast
EP 84: Tara Pate, Founder of Daysie, Certified Organic Simple Syrups - How to Find a Hole in the Market and Become a Public Benefit Company
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About Today's Guest: Tara Pate:

Tara Pate is the founder of Daysie, the first line of certified organic simple syrups designed for coffee and occasions.

Tara earned her undergraduate degree in advertising from the University of South Florida and a masters degree in integrated marketing from West Virginia University. She also has a graduate certificate in executive leadership in nonprofits from the University of Florida.

Originally from Sarasota, Florida, Tara married her high school sweetheart and lived in several places throughout the US while he served as an officer in the Navy. It was while living in San Francisco that she became fascinated with marketing for consumer- packaged goods, entrepreneurship and building brands. Tara worked in brand marketing for two multi-million dollar e-commerce food and beverage brands (NatureBox and DripDrop Hydration) during her time in the Bay Area.

In 2020, Tara moved back to the East Coast, planting roots in Charleston, SC and
taking on the marketing role at acclaimed hospitality group, The Daily and Butcher &
Bee. The idea for Daysie was born in the early days of the pandemic when Tara was working from home and longed for her daily latte from her favorite local coffee shop. Try as she might, she could not find an organic, high-quality simple syrup to sweeten her coffee drinks at home and realized she could fill the hole in the market. She officially launched Daysie in 2022.

Tara is a 2016 recipient of a Charleston Forty Under 40 Award, the co-founder and current board member of Pay it Forward Charleston, and a member of the Charleston Junior League. On nights and weekends, you’ll find her listening to podcasts about business, exploring new restaurants, walking the beach with their golden retriever Captain Waffles or working extra hours to take Daysie to new horizons.

Website: https://enjoydaysie.com
Tiktok & Instagram: @enjoydaysie

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