EP: 96 - Solo Episode - How to Exhibit at a Food Trade Show - Marketing Strategies & Tips for Food Brands & CPG Exhibitors

Bringing you a solo episode today, why? Here's my background.

I'm the founder of Women Who Brunch and Host of the Brunch & Learn Podcast, but have also spent the past 13 years of my career in event management, marketing, sponsorships/partnerships, and lead management. The past 7 years of my career were specifically in trade show management. 

I'm combining my experience of both understanding from an exhibitor side to my press/content creator side in covering food events and trade shows such as ExpoEast, Specialty Food Association's Summer Fancy Food Show, New York City Wine Food Festival, and Hudson Valley Restaurant Week to many food tours, pop-ups, and experiential food events. 

In this Episode We'll Cover: 

• Why you shouldn't sleep on a Press Release or your Event Announcements.
• Offering Press, Buyers, Retailers, Inventors & High Quality Leads a special gift or offer
• Understanding how you're going to qualify leads 
• Post-Show Follow Up Strategy 
• Tapping into your membership, awards, accolades, pitch contents, webinars for further reach, education, and exposure

Link to FULL Blog Post - This is updated yearly to include a Show Calendar of food events for the year + new tips and exhibit samples I come across.