Project Success Hinges on People, Identifying and Engaging Stakeholders ( APM PFQ Microlesson )

In this episode, we tackle a critical truth: projects don't succeed on technical plans alone—they succeed through effective people management. Understanding and managing stakeholders is a core topic for the APM Project Fundamentals Qualification (PFQ).

By the end of this microlesson, you'll have a clear framework for identifying, analysing, and engaging your stakeholders, ensuring the people side of your project is as robust as your technical plan. 🤝

Transcript

Welcome back to Project Management Insights. Today we're diving into a fundamental truth in project management. Projects are ultimately delivered by and for people. Understanding who these people are, what drives them, and how to effectively engage them is absolutely paramount for success. Let's explore the crucial process of identifying and analyzing your project's stakeholders. Before we jump into the how-to, let's make sure we're all on the same page with our terminology. 

First, what exactly is a stakeholder? The definition is quite broad. It's any individual or group who has an interest or role in the project, program, or portfolio,  or who will be impacted by it. This ensures we cast a wide net, capturing everyone who could either influence your work or be affected by its outcomes. Then we have stakeholder engagement. This is defined as the systematic process of identifying, analyzing, planning, and implementing actions specifically designed to influence stakeholders in a positive way. It's about building strong relationships and ensuring you have their crucial support throughout the project journey. Effective stakeholder management isn't haphazard. It follows a clear, systematic approach. We're going to break it down into a simple yet powerful five-step process. Identify. 

The very first step is to list all potential stakeholders. State key interests. Then articulate what truly matters to them regarding your project. Assess power, interest, and attitude. Next, determine their influence, how engaged they are, and their general disposition towards the project. Plot on a grid. Use a matrix to visualise their position, which will inform your management approach. Implement approach. And finally, put your engagement plan into action. Let's look at the initial step in more detail. Identifying your stakeholders. Step one. Identifying your stakeholders. This foundational step often begins very early, typically in the concept phase of your project. There are a couple of common ways to kick this off. Brainstorming, gather your project team, and any key individuals who have good knowledge of the project's context. Brainstorming is an excellent way to generate a comprehensive list of anyone who might have a vested interest or be affected by your project.

 Contextual analysis, reviewing existing organisational charts, internal documents, and understanding the broader business or operational environment can also reveal important stakeholders that might not immediately come to mind. Now, here's a crucial point. Stakeholder identification is not a one-time event. It's vital to revisit and review this list throughout the project's entire life cycle. Projects are dynamic. New stakeholders might emerge as the project develops, or existing ones might change their roles, their level of interest, or their influence. Regularly reviewing your stakeholder list ensures no one is forgotten, and that any new influences are accounted for. Once you have a comprehensive list of potential stakeholders, you're ready to move to step two. Understanding what drives them and what their specific interests are. 

That's all for today's episode. Be sure to subscribe for more insights into the world of project management. Until next time, keep your projects governed and on track.