If you are raising goats for meat or other products, marketing is a big part of a successful business.
In today's episode, we are talking to Leslie Svacina, owner of Cylon Rolling Acres, about what they do to market their goat meat.
Luckily Leslie had a background in marketing before they started their goat farm. She gives you a timeline of how they got started selling live animals and delivering them to the locker and then moving on to selling individual cuts, as well as how they sold through a food hub.
Now they have online sales, including a "farm club" subscription, which is similar to a CSA. Leslie talks about packaging and labeling for their retail products.
You'll also hear how they use social media and SEO to drive traffic to their website. And if you don't know what to share on social media or in your farm newsletter, Leslie talks about that too!
See full show notes here >> https://thriftyhomesteader.com/marketing-goat-meat/
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Thanks for listening!
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