In this episode Wendy Liebmann talks to Lauren Brindley, Group Vice President and General Merchandise Manager for Beauty and Personal Care, Walgreens, about whether the future of the beauty category is now truly connected to health and wellness. 

They discuss:

• How US shoppers have come to understand the natural link between beauty, health, and wellbeing and the opportunities for healthcare companies and retailers to support shoppers on this new journey
• How Walgreens is connecting the pharmacy to the skin care aisle with training, merchandising, and education 
• The need – and opportunity – to create more personalized, inclusive offers to ensure healthy beauty (and the entire store) is more inclusive 
• Where national and exclusive brands fit into the new retail beauty model
• And how the online-offline offer to shoppers will enable their more personalized connection and drive loyalty