In this episode, Wendy Liebmann talks with Paco Underhill, founder of Envirosell, author of Why We Buy, What Women Want, and his newly published How We Eat, about the changing world of food and drink, and the impact on grocery retail in this US.

 They discuss:

• The social, political, economic, and technological developments impacting food consumption and food retail
• That increasingly knowledgeable and digitally engaged shoppers are on a mission to become happier and healthier, and are now demanding accountability from brands and retailers
• That cutting edge grocery retail left the US 40 years ago, and that innovation is coming from Brazil, Mexico, China, and other areas around the world
• How technology is enabling retail to get smaller, more local, more diverse
• How Aldi, Lidl and Trader Joe’s have built extraordinary levels of shopper trust with their curated, easy to shop concepts
• The digital home and digital kitchen, and how they are transforming the way we buy and the future impact of the hybrid world between the physical and digital shopping 

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