Future Shop Podcast with WSL
EP33: Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg
Mar 21, 2022
Season 2
Episode 33
WSL
In this episode, Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a world of wet cement.
They discuss:
- Major pandemic shifts that will impact grocery retail, including Instacart
- How the physical store will be the replenishment arm of e-commerce and that an endless aisle is “silly”
- The role of partnerships and experiential retail
- How the reselling environment will be even more complex in three to five years, and the resulting implications for supply chain
- Gaming, Snapchat and the metaverse, and
- That there’s never been more opportunity than now to address behavioral changes
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