In this episode

Wendy Liebmann talks with Chris Skyers, former Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial opportunity to support under-served communities.

They discuss:

• The importance of access to affordable and healthier options; it’s not just about lower prices
• How important it is to see the whole shopper and their life and not assume lower-income households only look to buy the cheapest product; that premium brands and products need to be part of the offer
• The commercial opportunity – the size of the prize – serving these communities is significant.
• Being a store of the community with services and products the community needs is the real opportunity
• In the end, serving lower-income communities is not just about putting cheaper products on the shelf. It's about access and choice and inspiration.

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