In this episode Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding, retail distribution and merchandising. 

They discuss:

• How to build a brand through continuous consumer and shopper research
• How to identify gaps in the marketplace that lead to new whitespace and growth opportunities 
• Creating a distinctive brand voice and how to deliver it through packaging, ecommerce, and the retail shelf
• How small disruptor brands can take advantage of unique, distribution opportunities, from ecommerce and marketplaces to traditional retail
• The challenges of traditional retail merchandising when selling cross category solutions that shoppers want, and
• Emerging opportunities around wellness and aging

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