In this episode, Wendy Liebmann talks with Dr. Somi Javaid, OBGYN and chief medical officer at HerMD, about a new healthcare model that is empowering women to take control of their sexual health and wellness needs, and the opportunities she envisions for retailers and brands.

They discuss:

• How traditional medical practices and retail have ignored women’s wellness issues, leaving health and wellness deserts 
• A new healthcare model that focuses on a multidisciplinary approach to treating women across ages, from menstruation to menopause to sexual health and wellness, in a friendly, supportive environment
• Opportunities to create and deliver products that are modern, effective, safe, and supported by education, in a retail environment
• The need – and opportunity -- to integrate both virtual and physical support for women as they navigate busy lives
• How Millennials and Gen Z women will not accept current approaches and messaging on sexual health and wellness as they age

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