In this episode Wendy Liebmann talks with Matthew Liebmann, Chief Innovation & Data Officer at Vista Group about the role of physical experiences in addressing the increasingly disturbing societal issues of loneliness.

They discuss:

• Loneliness and the decline of socialization prior to the pandemic, and its continuing impact across populations
• The opportunities that retail and movie theaters have to create in-person occasions to socialize – and differentiate themselves from competition at the same time
• How to get beyond demographic proxies to understand peoples’ tastes, preferences, and behaviors to build more personalized interactions
• How to build new habits of engagement in-store and through other physical experiences
• The role the employees can play when technology and digital tools free them up to interact rather than transact with shoppers

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