In this episode, Wendy Liebmann talks with Dan O’Connor, founder of the Future Commerce Initiative and Executive in Residence at the Harvard Business School, about the future of commerce and retail.

They discuss:

• How retail is fast moving into a 50:50 (in-person vs. not-in-person) world.
• The dramatic complexity of the retail landscape with some 70 different store types around the world and 15 digital models.
• The implications for CPG companies and large retailers.  
• How space in stores will need to be redeployed.
• The impact of conversion marketing channels like Tiktok and Instagram, and the power of Instacart. 
• What Amazon’s disappointing sales results mean for it, and the future of e-commerce.
• And how data digitalization will be critical to support supply chain, localization, and personalization in order to deliver a highly improved shopper experience. 

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