In this episode, Wendy Liebmann talks to Michael Clinton, author of ROAR into the Second Half of Your Life - Before It’s Too Late, and CEO and Founder of ROARforward, a joint venture with Hearst Ventures. 

They discuss:

• The new 50+ cohort and the social movement driving change in the developed world, as people live longer. 
• One-third of the population is already 50-plus with substantial – and growing spending power. 
• They're not brand loyal. They're blowing up all of the stereotypes, rejecting brands and retailers where they don't feel they represent them accurately.
• How marketing strategy and merchandising approaches need to be rethought. 
•  How understanding this new cohort is critical for business, employees, brands, and retailers.
• The implications for brands and retailers – most of whom are currently getting an F grade.

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